Dear John
This week we have launched our new report, “Vanishing Icons: How population growth is driving our most loved animals to extinction”.
You can read my blog outlining its findings here and find the fully referenced 20-page report here.
The report features six case studies, looking at the plight of tigers, mountain lions, elephants, orcas, chimpanzees, and hedgehogs. We chose these animals to demonstrate how even the most resilient, adaptive, and intelligent creatures are subject to tremendous pressure from human population growth – especially, but not only, in degrading and destroying their habitats. All six have been listed as endangered on the IUCN red list.
We’ve been campaigning on behalf of all wildlife – including insects, the least loved and celebrated – for a long time, and sharing the good news that protecting them through addressing our population is good for people as well as animals. We’ll be sending this report to governments, the media and organisations working in conservation. Sadly, we know many of them don’t want to listen, but our job is to put
the incontrovertible evidence in front of them. We’d love your support in sharing this report as widely as you can.
I learned a lot writing this report, and a lot of it was sobering. It’s too late for many animals, and shocking that animals as widely loved as these six still face the threat of extinction. But it is not too late. | 
