How to Identify and Tell Your Most Powerful Stories | Inside One iPhone Factory Powering Apple’s Pivot to India | U2 concert opens $2.3B Sphere in Las Vegas with Oprah, LeBron James, and Paul McCartney looking on | Effective Packaging: A Silent Salesman on Retail Shelves

View online | Unsubscribe (one-click).
For inquiries/unsubscribe issues, Contact Us

?

?

?

?

?

?

How to Identify and Tell Your Most Powerful Stories - Harvard Business Review

Leaders often shy away from sharing personal stories in their talks and presentations. Why? Because they’re afraid of exposing their flaws or struggles. But this is such a missed opportunity to connect with your audience. Instead of keeping your most impactful stories hidden, dig them up and use them. Start by thinking through the nouns that are important to you — the people, places, and things that have shaped your life. Chances are that you’ll find a number of stories buried in those memories. Then write one-line summaries of the stories and catalog them; you could sort them by situation, theme, mood, or moral. When you’re looking through your bank of stories to find one that is right for your next talk, consider who’s in your audience and what they care about. Carefully consider their values, goals, and interests, and then decide which of your stories fits them best.

When I ask executives what their favorite speech is, Steve Jobs’s Stanford commencement address is always at the top of the list. Many think of Jobs’s talk as their favorite because it is incredibly moving — thanks to the stories it contains.

Execs love to hear talks like this, but few are comfortable delivering them. Why? Because great stories expose our flaws and our struggles. This is what makes them inspiring, and not sharing them is such a missed opportunity to connect with your audience.

Continued here

?

?

?

?

?

?

Don't like ads? Go ad-free with TradeBriefs Premium

Want to accelerate software development at your company? See how we can help.

Inside One iPhone Factory Powering Apple’s Pivot to India - Time

Set back from a dusty highway in South India, three newly completed factory buildings rise up behind a black spiked iron fence. In their shadow, several yellow construction vehicles sit beside mounds of upturned soil and the skeleton of a half-built warehouse. On a May afternoon this year, a group of women in blue and pink uniforms hurried from one building to another over the din of traffic and construction.

This factory complex in Sriperumbudur, an industrial town in Tamil Nadu state, is one of Apple’s most important iPhone assembly hubs outside of China. It is operated by Foxconn, a Taiwan-based electronics manufacturing company. Three times per day, the gates to this factory open to swallow buses ferrying thousands of workers—around three-quarters of them women. These workers spend eight hours per day, six days per week, on a humming assembly line, soldering components, turning screws, or operating machinery. The factory is one of the biggest iPhone plants in India, with some 17,000 employees who churn out 6 million iPhones every year. And it’s fast expanding.

Most of the 232 million iPhones Apple sold in 2022 came from factories in China, with many of them originating from a single massive Foxconn facility in Zhengzhou. But shifting geopolitical tides have recently forced Apple to re-evaluate its exposure to China. First came the pandemic, when Beijing’s harsh lockdowns badly disrupted global supply chains. Now U.S. intelligence assessments, made public this year, say that Chinese President Xi Jinping has instructed his military to be prepared to invade Taiwan by 2027, and President Biden has said the U.S. would defend Taiwan in that scenario. A hot war with China could have disastrous consequences, not only for the world, but also for Apple’s ability to manufacture many of the products behind its $2.7 trillion business.

Continued here

?

?

?

?

?

?

U2 concert opens $2.3B Sphere in Las Vegas with Oprah, LeBron James, and Paul McCartney looking on - Fortune

It looked like a typical U2 outdoor concert: Two helicopters zoomed through the starlit sky before producing spotlights over a Las Vegas desert and frontman Bono, who kneeled to the ground while singing the band’s 2004 hit “Vertigo.”

This scene may seem customary, but the visuals were created by floor-to-ceiling graphics inside the immersive Sphere. It was one of the several impressive moments during U2’s “UV Achtung Baby” residency launch show at the high-tech, globe-shaped venue, which opened for the first time Friday night.

The legendary rock band, which has won 22 Grammys, performed for two hours inside the massive, state-of-the-art spherical venue with crystal-clear audio. Throughout the night, there were a plethora of attractive visuals — including kaleidoscope images, a burning flag and Las Vegas’ skyline, taking the more than 18,000 attendees on U2’s epic musical journey.

Continued here

?

?

?

?

?

?

Effective Packaging: A Silent Salesman on Retail Shelves - Inc.com

Packaging can be a make-or-break factor in the retail market, playing a crucial role in a product's success. Often, it's your product's first impression on both retailers and consumers, making it an essential element of your overall brand strategy. When thoughtfully designed, it becomes more than just a container for your product -- it becomes a silent salesman, selling your product even when you're not there to do so.

For a small business aiming to launch into larger retail markets, it's crucial to understand how packaging influences retailers. Retailers are inundated with products, so your packaging needs to communicate your product's value and uniqueness quickly and effectively. Here's how:

Product identification and branding: Your packaging should clearly communicate what your product is and who it's for. It should represent your brand's values, aesthetics, and story. An ambiguous or poorly designed package may leave retailers questioning the product's market fit, making them less likely to stock it.

Continued here

?

?

?

?

?

?

You are receiving this mailer as a TradeBriefs subscriber.
We fight fake/biased news through human curation & independent editorials.
Your support of ads like these makes it possible. Alternatively, get TradeBriefs Premium (ad-free) for only $2/month
If you still wish to unsubscribe, you can unsubscribe from all our emails here
Our address is 309 Town Center 1, Andheri Kurla Road, Andheri East, Mumbai 400059 - 93544947