Walmartgate:
A successful media campaign starts by creating or seizing on buzz. Buzz gets people excited and media outlets are ready to publish content that touches a breadth of viewers and continues the story across different dimensions that touch on emotion and intellect. Most importantly, it should have an ending. Walmartgate had it all!
Buzz: A golden opportunity arose for the far-right fanatics. Our elected officials doing what they are supposed to do inadvertently created a hook for the far-right to twist into a painful lie that played all too well to their base. Phone calls, social media and blog posts started popping up and there was a buzz. It is important to note that the spark that ignited it was from far-right petitioners outside of Walmart. It was just a short jump to get clown college dropout Tim Eyman on board to capture the jaded hearts of the media and turn the volume up even further.
This egregious attack from the far-right was opportunistic, but fully in line with the MAGA strategy that relies on highly visible intimidation and bullying with their goal being total submission and retreat, which essentially erases Democrats.
Diversify the topic and introduce critical take aways: Sara Kate, writer for the Walla Walla Union Bulletin, managed to land a Sunday front page article unashamedly titled “The fabric of Republican politics is changing Central and Eastern Washington”. Despite there being Republicans in Walla Walla, the writer chose to give most time to Yakima City Council Member Matt Brown. The article was about Republicans without input from Democrats. Democrats were erased.
https://www.yakimaherald.com/news/local/government/elections/the-fabric-of-republican-politics-in-central-and-eastern-wa-is-changing/article_0864d010-e158-53c6-ad89-15e0de736ca2.html
The most brilliant ending: What was the most significant point the Republicans wanted to make? Remember the petitioners I mentioned earlier that created the spark that lit the fuse? Well, the most recent article was written by Danny Westneat of the Seattle Times. This article solidified the legitimacy of the petitioners because they are backed by $5 million.
https://www.yakimaherald.com/opinion/column-dumb-money-a-redmond-man-bets-5-million-on-resurrecting-the-state-gop/article_1226cde2-c429-541b-a198-e4139c0bb1d9.html
This media campaign went full circle from scandalous petitioners to pillars of the community that are working to restore the integrity of Washington State with the very clear intent of erasing Democrats.
I find the far-right’s methods reprehensible, but their strategy has been highly effective in occupying much of rural America, controlling two-thirds of State Houses and erasing Democrats from rural community consciousness. What have Republicans done differently than Democrats? They speak up everywhere all at once and the media listens!