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 | From the Editor's Desk
Exploit the Product Life Cycle Most alert and thoughtful senior marketing executives are by now familiar with the concept of the product life cycle. Even a handful of uniquely cosmopolitan and up-to-date corporate presidents have familiarized themselves with this tantalizing concept. Yet a recent survey I took of such executives found none who used the concept in any strategic way whatever, and pitifully few who used it in any kind of tactical way. It has remained—as have so many fascinating theories in economics, physics, and sex—a remarkably durable but almost totally unemployed and seemingly unemployable piece of professional baggage whose presence in the rhetoric of professional discussions adds a much-coveted but apparently unattainable legitimacy to the idea that marketing management is somehow a profession. There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.1
The concept of the product life cycle is today at about the stage that the Copernican view of the universe was 300 years ago: A lot of people knew about it, but hardly anybody seemed to use it in any effective or productive way.
Continued here
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WorkMan Makes Guns N' Roses His Soundtrack To Driving Car Into New Jersey Police Station By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy.
WorkBills' Hamlin expected on active roster vs. Miami \"I wish I could do this process under a rock ... just to myself and pop out whenever I felt like I was super, super duper, you know, ready to be a Pro Bowler,\" Hamlin said in July. \"But I think it\'s power in being out here every day and doing my process in front of the world, and I always wanted to stand for something bigger than myself. It was my goal my whole life.\"
WorkSources: Kyler won't come off PUP when eligible Gannon indicated earlier this month that the Cardinals would be cautious with Murray\'s return, saying that he is \"not in a hurry\" to activate the Heisman Trophy winner as soon as he is eligible.
WorkFlames executive Snow, 42, dies after ALS battle \"My kids were so little. They were 4 and 7 when I was diagnosed,\" Snow said earlier this year, according to Boston.com. \"Now, they\'re 8 and 11. I have to think that I can beat this in order to get up each day and go on with normalcy, be a dad, and play. So, as long as I can do those things, then I don\'t think I\'m dying.\"
WorkCollege Football Playoff picks after Week 5 Andrea Adelson: 1. Georgia 2. Michigan 3. Florida State 4. WashingtonBlake Baumgartner: 1. Georgia 2. Michigan 3. Florida State 4. TexasKyle Bonagura: 1. Georgia 2. Washington 3. Michigan 4. TexasBill Connelly: 1. Michigan 2. Washington 3. Georgia 4. TexasHeather Dinich: 1. Florida State 2. Texas 3. Georgia 4. WashingtonDavid Hale: 1. Georgia 2. Florida State 3. Texas 4. Ohio StateChris Low: 1. Georgia 2. Michigan 3. Florida State 4. TexasHarry Lyles Jr.: 1. Georgia 2. Washington 3. Michigan 4. TexasAdam Rittenberg: 1. Michigan 2. Georgia 3. Texas 4. WashingtonAlex Scarborough: 1. Georgia 2. Michigan 3. Florida State 4. TexasPaolo Uggetti: 1. Michigan 2. Washington 3. Georgia 4. TexasTom VanHaaren: 1. Georgia 2. Michigan 3. Texas 4. Florida StateDave Wilson: 1. Georgia 2. Washington 3. Michigan 4. Texas
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WorkClimate Looms Large Over Middle East’s Biggest Oil Gathering The conference won’t be the first oil event where the energy transition has been a big focus. At the World Petroleum Congress in Calgary last month, the heads of Saudi Aramco and Exxon Mobil Corp. voiced support for the global shift, but one in which oil continues to play a major role for decades to come.
WorkThere's No Need to Be Spooked About Stocks in October  This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.
Work7 Stock Picks You Might Not Have Heard About. Why They’re ‘Best-of-Breed Bisons.’ This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.
WorkThese 4 Stocks Will Thrive Even if There’s a Recession This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.
Work£9bn Thames tunnel faces axe amid fears over Tory infrastructure plans She added that there were more environmentally friendly alternatives. "Rail improvements between Ashford and Reading with a connection to the Port of Dover would take more freight off our roads and onto more sustainable rail."
WorkOfgem energy price cap: how is it changing - and will bills fall this winter? If you are struggling, contact your supplier as soon as you can. Under Ofgem rules, suppliers must work with you to agree on a payment plan you can afford. There are different things you should do if you cannot afford to top up your prepayment meter. You should be able to get temporary credit from your supplier. Other options include applying for an energy grant.
WorkLabour optimistic in 'huge' byelection in Rutherglen and Hamilton West The byelection was called after SNP MP Margaret Ferrier was removed via a recall petition of constituents. She had been found to have breached Covid lockdown rules in 2020. Her majority in 2019 was 5,230, requiring a swing to Labour of about 6.5%.
WorkRefugee activist's house in Home Office raid for 'unknown illegal persons' Shami Chakrabarti, the former shadow attorney general, who now sits in the House of Lords, said Pierre had been treated like a dangerous criminal: "While Ms Braverman wanders off to Washington to make her 'rivers of blood' speech, she leaves chaos and cruelty for refugees and asylum seekers at home. "I look forward to hearing why this refugee activist was treated like a dangerous criminal while genuine criminals laugh at our underfunded and crisis-ridden policing."
WorkRishi Sunak at first Conservative party conference as leader as electoral outlook looks grim - UK politics live If you want to contact me, do try the "send us a message" feature. You'll see it just below the byline - on the left of the screen, if you are reading on a laptop or a desktop. This is for people who want to message me directly. I find it very useful when people message to point out errors (even typos - no mistake is too small to correct). Often I find your questions very interesting, too. I can't promise to reply to them all, but I will try to reply to as many as I can, either in the comments below the line; privately (if you leave an email address and that seems more appropriate); or in the main blog, if I think it is a topic of wide interest.
WorkRussia-Ukraine war at a glance: what we know on day 585 of the invasion Russia has been recruiting struggling Cubans to fight in Ukraine. The Havana government, a longstanding ally of Russia which says it is “not part” of the war, arrested 17 people last month in connection with a people-trafficking ring that lured Cubans to fight for Moscow. But a Reuters investigation has found recruits who volunteered to go to Russia to work for the military following overtures on social media from a recruiter.
WorkSlovakia election: pro-Moscow former PM on course to win with almost all votes counted He has also pledged to end military supplies to Ukraine and strive for peace talks – a line close to that of Hungary’s leader, Viktor Orbán, but rejected by Ukraine and its allies, who say this would only encourage Russia.
WorkPoland's opposition hopes huge rally in Warsaw will swing election "Because of their stupidity and incompetence, but also consciously, [this government is] leading Poland out of the European Union," said Tusk at a rally in the city of Bydgoszcz on Wednesday.
WorkRussia-Ukraine war live: Joe Biden urges Congress to approve Ukraine aid after it was left out of US funding bill Russia’s former president Dmitry Medvedev marked the anniversary by suggesting Russia may annex more of Ukraine. “Victory will be ours. And there will be more new regions within Russia,” said Medvedev, who is now deputy chair of Russia’s security council.
WorkMinister backs 'naming and shaming' childcare providers who charge exorbitant fees "Early childhood education and care reform not only makes sense for the benefit of children, it's one of the best ways to boost the economy and productivity while helping families make ends meet."
WorkTwo die after attending Sydney music festival as 10 others taken to hospital A crowd of about 27,500 packed into Giants Stadium and its surrounds for Knockout Outdoor and another 53,000 people flocked to Listen Out, in what is considered the start of the festival season.
WorkSydney smashes 1 October heat record as Victoria fights bushfires In Australia, the risk of intense fire weather has already risen since 1900 “by more than a factor of four”, according to scientists, with bushfire crisis conditions projected to be eight times more likely if global heating reaches 2C.
WorkU2 Performs With Massive Visuals In Electric Opening Of Las Vegas' Sphere Venue By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy.
WorkMSNBC Anchor Alicia Menendez Says She Won't Cover Father's Indictment By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy.
WorkAmericans Honor Jimmy Carter, Celebrate Former President's 99th Birthday By entering your email and clicking Sign Up, you\'re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy.
WorkRussia-Leaning Populist Party Pulls Ahead in Slovakia Vote Andrew Higgins is the bureau chief for East and Central Europe based in Warsaw. Previously a correspondent and bureau chief in Moscow for The Times, he was on the team awarded the 2017 Pulitzer Prize in International Reporting, and led a team that won the same prize in 1999 while he was Moscow bureau chief for The Wall Street Journal. More about Andrew Higgins
WorkAfter Intense Floods, New York City Lurches Back to Life Ms. Amitrano, who was born in the neighborhood and moved back in 2001, said she had stepped up her preparations in recent years as storms became more intense. “You don’t expect this in Brooklyn,” she said.
WorkA key driver of the impasse is right-wing Republicans’ resistance to Ukraine aid. The 2013 shutdown lasted for 16 days and ended amid dire warnings from the Treasury Department that it was about to run out of money. Having failed in their bid to defund Obamacare, Republicans leaders eventually worked with their Democratic counterparts on a plan to reopen the government and raise the debt ceiling.
WorkWearables, Redefined His work — you couldn’t really call it clothing — looked as if a toy railroad or bunch of blocks had been tossed in the air, and the pieces left to fall into a pile of shapes that were sewn together in neoprene, denim, leather and tweed.
WorkBan on single-use plastic cutlery comes into force in England Anna Diski, plastics campaigner for Greenpeace UK, told the BBC: \"Legislating token bans on a few single-use plastic items every few years... [is] completely inadequate to the scale of the problem.
WorkShoplifter: Police need to stop people like me His girlfriend, Rose, who is in her 20s, flips down the sun visor above the steering wheel and looks in the mirror. She pulls out a pink tub of Soap & Glory Body Butter and begins rubbing it into her face.
WorkFoe review: Sci-fi thriller starring Saoirse Ronan and Paul Mescal is 'endlessly engaging' If you liked this story, sign up for the weekly bbc.com features newsletter, called The Essential List. A handpicked selection of stories from BBC Future, Culture, Worklife and Travel, delivered to your inbox every Friday.
WorkEd Viesturs On Mt. Everest's Conga Line Mess: What Can Be Done? [When I've guided there], I've wanted people to enjoy the process, earn their way to the top, do some of the work, contribute. In doing that, you also learn. I'll show you how to put up a tent. By the second or third time we do it, you're going to put up your own tent. You'll have learned something about the journey, and I think a lot of people today are missing that.
WorkMidnight Mezcal Is The Turndown Service That Was Always Needed It’s all about experiencing the local flavors in all ways possible. \"The hotel wanted to implement something that represented the spirit of the destination, Mexico City, and specifically our neighborhood of Colonia Roma, is home to a lively bar scene for social travelers and restaurants that elevate culinary excellence,” said Ongay. “One of the most popular corners of the hotel is the 24/7 Honesty Bar that allows guests to self-serve at all hours. That offering, combined with the popularity of the complimentary coffee delivery service [guests can order their morning beverage of choice to be delivered to their door by our in-house baristas, along with fresh pastries from a local panaderia], was the inspiration behind Midnight Mezcal. We\'ve blended the two to create a truly personalized turndown experience for guests,” said Ongay.
WorkExploring Chicago On A Budget: 31 Free Activities Nestled in the heart of the city, the Chicago Cultural Center is a historic landmark that hosts a plethora of free programs year-round. You can explore the world\'s largest glass Tiffany dome, enjoy classical music concerts, and delve into a diverse array of events and exhibits. This architectural marvel is located at 77 E. Randolph St. in the Loop.
WorkSix Ways To Rest, Sweat And Recharge At Manua Lani On The Big Island Many of us may feel that waking up early to fit in a morning sweat session is an at-home, work day scenario and that vacation means sleeping in and hitting pause on a workout routine. The sunrise canoe experience at Mauna Lani is a daily, 630am workout that you may have to set an alarm for, but it’s a one-of-a-kind morning experience that is nothing like an at-home routine. After gathering at the surf shack and shuffling an outrigger canoe along the sand into the water with a quick how-to intro, the canoeing group of six to ten paddle along the Kohala Coast to watch the sun rise over Mauna Kea and keep an eye out for dolphins. Spiritual elements underline the experience, and a dive below the canoe into the water is a beautiful cleansing way to start the day.
WorkRep. Jamaal Bowman Pulls Fire Alarm in House Office Building “This is the United States Congress, not a New York City high school,” Ms. Malliotakis wrote on X. “To pull the fire alarm to disrupt proceedings when we are trying to draft legislation to AVERT A SHUTDOWN is pathetic.”
WorkSenate Democrat Threatens to Block More of Military Aid to Egypt State Department officials declined to say how the agency would respond to Mr. Cardin’s announcement. A spokesman said that officials were continuing to hold discussions with Congress about how to provide Egypt with the military aid Mr. Cardin had moved to block while ensuring that Cairo makes progress on human rights.
WorkPolice Chief Who Ordered Raid on Kansas Newspaper Is Suspended Mr. Meyer, 69, said the paper had done nothing wrong, adding that The Record never published an article involving the government record, which he said had been obtained from a confidential source. One of the paper’s reporters, he added, had verified its authenticity using the state’s records, which are available online.
WorkNikki Haley Won the Debate Stage. Now, She’s Trying to Win Over Iowa. But in Clive, Ms. Haley was mainly focused on winning over the audience in front of her, telling the crowd that she would not shy away from hard truths, and that she would not dodge questions — including from hecklers.
WorkNewsom Vetoes Bill Allowing Workers to Collect Unemployment Pay While Striking Shawn Hubler is a national correspondent based in California. Before joining The Times in 2020 she spent nearly two decades covering the state for The Los Angeles Times as a roving reporter, columnist and magazine writer, and shared three Pulitzer Prizes won by the paper\'s Metro staff. More about Shawn Hubler
WorkApple will issue a software update to address iPhone 15 overheating complaints The iPhone 4, launched in 2010, had a design flaw that could lead to calls being dropped. Apple offered free cases to ameliorate the problem. In 2012, shortly after the launch of the iPhone 5, Apple CEO Tim Cook apologized for Apple Maps being buggy and unreliable. The iPhone 6 released in 2014 was criticized for bending under pressure.
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