Dear John, Before Leap Day is over, I wanted to be sure you saw my earlier email. This day is so rare, and this year it's extra special because it falls during our limited-time $200,000 Matching Gift Challenge. With your special Leap Day gift today, you have the opportunity to make 2X the impact in advancing Alzheimer's care and support and accelerating research. Will you please give now before Leap Day is over? Thank you for your support and commitment to ending this disease. Sincerely, Donna McCullough Chief Field and Development Officer ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Saturday, February 29, 2020 To: John xxxxxx Subject: Leap Day + Match Challenge = time to take action

This Leap Day, take your next step in the fight to end Alzheimer's — make a gift that can go 2X as far.

Dear John, There's something about Leap Day that's really exciting. Perhaps it's the fact that it only comes once every four years, or that it's the extra day to give us 366 days this year. Either way, it gives us an additional 24 hours to make 2020 even more impactful as we move closer to our vision of a world without Alzheimer's and all dementia. This year's Leap Day is special because it falls during our limited-time $200,000 Matching Gift Challenge. This means that with your Leap Day gift today, you have the opportunity to make 2X the impact in advancing Alzheimer's care and support and accelerating research. Will you please take the next step in the fight against Alzheimer's by making your first gift today? Hurry: For a limited-time, your Leap Day gift of: This $200,000 Matching Gift Challenge is made possible thanks to a pledge from a donor who wishes to remain anonymous. They have agreed to match all gifts made to this challenge, up to $200,000, but only if we can raise that same amount by April 1. Their generous gift will go toward advancing Alzheimer's research. This $200,000 Matching Gift Challenge comes at a critical time as Alzheimer's continues to devastate families across the country: More than 5 million people in the United States are living with Alzheimer's and more than 16 million family members and friends provide unpaid care. From 2000 to 2017, the number of deaths from Alzheimer's increased 145 percent. 1 in 3 seniors dies with Alzheimer's disease or another dementia. John, will you please join us with your first gift today while it can be matched on Leap Day? You can make an incredible 2X the impact in furthering our mission as we lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you for all you do to support us in the fight against Alzheimer's all 366 days of this year. Sincerely, Donna McCullough Chief Field and Development Officer

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.