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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742=
mzA=3D.
It's not just Russell Brand. Here are other toxic people Rumble is monetizi=
ng.

Russell Brand, facing multiple assault and grooming accusations from women =
and girls as young as 16, was just demonetized on YouTube.

But a white knight is riding to his rescue: Rumble.

The self-described =E2=80=9Cfree speech=E2=80=9D alternative to YouTube say=
s it will continue to run ads on Brand's channel. The platform's official b=
rand safety policy is that they'll host anything unless it's illegal. That =
means companies will still see their ads dance across Rumble users=E2=80=99=
screens right before the face of a man currently being investigated by U.K=
. police over sex assault allegations.

Where does Rumble get all these ads? Ironically =E2=80=A6 Google. Rumble re=
ceives a large majority of its ads from Google Ads. In fact, the platform i=
s part of the Google Video Partners network, a small group of websites that=
get a chunk of every YouTube ad campaign. This allows Rumble to monetize t=
he same figures who have been kicked off YouTube for brand safety violation=
s.

Rumble=E2=80=99s decision to protect Brand =E2=80=94 at the expense of bran=
d safety =E2=80=94 won=E2=80=99t come as a surprise to anyone familiar with=
the platform=E2=80=99s business model.



It has coughed up multi-million dollar deals for the likes of accused rapis=
t and sex trafficker Andrew Tate. Rumble offered Joe Rogan a $100 million d=
eal while he was facing massive public backlash for repeatedly using the n-=
word on his show.

Looking at these deals and offers, it=E2=80=99s clear that Rumble CEO Chris=
Pavlovski isn=E2=80=99t just ignoring the brand safety of his advertisers =
=E2=80=94 he=E2=80=99s actively seeking out toxic creators.

Here are other toxic channels Rumble monetizes:

Alex Jones

Jones advertises his show as the =E2=80=9Cmost banned broadcast in the worl=
d.=E2=80=9D Probably because most platforms don=E2=80=99t want to associate=
with a man who spent years telling his followers the Sandy Hook mass shoot=
ing was =E2=80=9Cstaged.=E2=80=9D His followers then harassed and threatene=
d parents who lost their children that day. The false claims, which barely =
scratch the surface of Jones=E2=80=99 conspiratorial ramblings, saw him ord=
ered to pay about a billion dollars to the families of Sandy Hook victims. =
He has more than 250,000 followers on Rumble.

Andrew Tate

Tate and his brother Tristan =E2=80=94 who Rumble also monetizes =E2=80=94 =
have been charged with rape and sex trafficking. The =E2=80=9Cmanosphere=E2=
=80=9D influencer was removed from TikTok, YouTube, and all Meta platforms =
for hate speech in August 2022. Luckily for him, Rumble is still willing to=
serve your ads to his 1.63 million followers.

Dan Bongino

YouTube permanently banned Bongino for spreading misinformation about COVID=
-19. The New York Times reported Bongino was one of the top five =E2=80=9Cs=
uperspreaders of election misinformation.=E2=80=9D That might explain why F=
ox News =E2=80=9Cended its relationship=E2=80=9D with Bongino just two days=
after its $787 million settlement with Dominion Voting Systems. These days=
you can find him with nearly 3 million followers on Rumble, of which he is=
one of the largest shareholders.

Laura Loomer

Loomer, a far-right activist, is a self-described =E2=80=9CIslamophobe=E2=
=80=9D who has described Islam as a =E2=80=9Ccancer on humanity=E2=80=9D an=
d called Muslims =E2=80=9Csavages.=E2=80=9D Her hateful tirades have earned=
her bans from from Instagram, Facebook, PayPal, Venmo, GoFundMe, and even =
Uber. Not Rumble, though, where she has just over 8,000 followers.

Steve Bannon=E2=80=99s War Room

Bannon is a right-wing nationalist who got fired from Donald Trump=E2=80=99=
s White House, was cut loose from the top job at Breitbart, and was been bo=
oted off YouTube, Spotify and Twitter after calling for Dr. Anthony Fauci=
=E2=80=99s decapitation. He uses his current show, War Room, to consistentl=
y deny the outcome of the 2020 presidential election. Bannon, who floated t=
he idea of more violence after Jan. 6 and told far-right crowds to =E2=80=
=9Cwear it as a badge of honour=E2=80=9D when they=E2=80=99re called racist=
, has just shy of 1 million followers on Rumble.

BadLands Media

In 2022, a group of QAnon influencers got together and formed a Rumble chan=
nel =E2=80=94 BadLands Media. It devotes most of its programming to coverin=
g conspiracy theories tied to QAnon, a big-tent lie that suggests former pr=
esident Donald Trump is waging a secret war against Satan-worshipping pedop=
hiles in elite society. The Rumble channel has 147,000 followers and regula=
rly shows up on the platform=E2=80=99s leaderboard of most-liked videos.

This is just a sampling of the kind of toxic content that=E2=80=99s popular=
on Rumble =E2=80=94 content Google is making sure the platform can profit =
from despite deeming it too dangerous for YouTube.

Until Google gets its act together and drops Rumble's seller IDs, here=E2=
=80=99s how you can protect your own brand from Bongino=E2=80=99s island of=
toxic toys.

Hugs,

Claire & Nandini

P.S. If you'd like to get involved in the work we do, we'd love for you to =
join us. Become a Checkmate and help us in our fight to cut disinformation =
off at the source.

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rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><h3 st=
yle=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 130=
%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
; Margin-bottom: 10px; font-size: 28px; font-family: Montserrat, Verdana, s=
ans-serif;"><span style=3D"font-family: Montserrat, Verdana, sans-serif; fo=
nt-size: 20pt;"><strong>It's not just Russell Brand. Here are other toxic p=
eople Rumble is monetizing.</strong></span></h3></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Russell Brand,=
<a href=3D"[link removed]
gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtJSpOOrWyF0egYGtT=
3wWvkw=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inh=
erit; padding: 0; text-align: left; line-height: 1.5;">facing multiple assa=
ult and grooming</a> accusations from women and girls as young as 16, was j=
ust demonetized on YouTube.</p> <p style=3D"color: #3c4144; font-family: ar=
ial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: =
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px=
; Margin-bottom: 10px;">But a white knight is riding to his rescue: Rumble.=
</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">The=
self-described =E2=80=9Cfree speech=E2=80=9D alternative to YouTube says i=
t will continue to run ads on Brand's channel. The platform's <a href=3D"ht=
tps://api.neonemails.com/emails/tracking/click-link/DonF_Wbw4gDCYUUk_J4Xzof=
YA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtFuTxd9TI3vz5hWYoD8Ppu8=3D" sty=
le=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding:=
0; text-align: left; line-height: 1.5;">official brand safety policy</a> i=
s that they'll host anything unless it's illegal. That means companies will=
still see their ads dance across Rumble users=E2=80=99 screens right befor=
e the face of a man currently being <a href=3D"[link removed]
mails/tracking/click-link/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zP=
nayCp0fHltY4whTLFCtIsXytyu5Lbb0xmvbhKXE-s=3D" style=3D"color: #0074d9; text=
-decoration: none; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5;">investigated by U.K. police over sex assault allegations.</a=
></p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Wh=
ere does Rumble get all these ads? Ironically =E2=80=A6 Google. Rumble rece=
ives a large majority of its ads from Google Ads. In fact, the platform is =
part of the Google Video Partners network, a small group of websites that g=
et a chunk of every YouTube ad campaign. This allows Rumble to monetize the=
same figures who have been kicked off YouTube for brand safety violations.=
</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Rum=
ble=E2=80=99s decision to protect Brand =E2=80=94 at the expense of brand s=
afety =E2=80=94 won=E2=80=99t come as a surprise to anyone familiar with th=
e platform=E2=80=99s business model.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/Rapid_Rumble_influencers.png" al=
t=3D"Rapid_Rumble_influencers.png" width=3D"600" align=3D"center" style=3D"=
outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-=
width: 100%; clear: both; display: block; margin: 0 auto; Margin: 0 auto; f=
loat: none; text-align: center; height: auto;"><!--[if mso]></center><![end=
-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">It has coughed=
up multi-million dollar deals for the likes of <a href=3D"[link removed]
emails.com/emails/tracking/click-link/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB=
742mzA=3D/zPnayCp0fHltY4whTLFCtI_zBMQQRP-5PSrTco7tu2k=3D" style=3D"color: #=
0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align=
: left; line-height: 1.5;">accused rapist and sex trafficker Andrew Tate</a=
>. Rumble <a href=3D"[link removed]
DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtDnGaHMb=
ldDcVTgjde_TMG0=3D" style=3D"color: #0074d9; text-decoration: none; font-we=
ight: inherit; padding: 0; text-align: left; line-height: 1.5;">offered Joe=
Rogan a $100 million deal</a> while he was facing massive public backlash =
for <a href=3D"[link removed]
bw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtFuZprsXejzOuU=
RKLJd5QiU=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">repeatedly using =
the n-word on his show</a>.</p> <p style=3D"color: #3c4144; font-family: ar=
ial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: =
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px=
; Margin-bottom: 10px;">Looking at these deals and offers, it=E2=80=99s cle=
ar that Rumble CEO Chris Pavlovski isn=E2=80=99t just ignoring the brand sa=
fety of his advertisers =E2=80=94 he=E2=80=99s actively seeking out toxic c=
reators.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-=
serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px;">Here are other toxic channels Rumble monetizes:</p> <p style=3D"color:=
#3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddin=
g: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong>Alex Jones</strong=
></p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Jones advertises his show a=
s the =E2=80=9Cmost banned broadcast in the world.=E2=80=9D Probably becaus=
e most platforms don=E2=80=99t want to associate with a man who <a href=3D"=
[link removed]
ofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtAUYWIGfDDCckel6eC1UA0o=3D" s=
tyle=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddin=
g: 0; text-align: left; line-height: 1.5;">spent years</a> telling his foll=
owers the Sandy Hook mass shooting was =E2=80=9Cstaged.=E2=80=9D His follow=
ers then <a href=3D"[link removed]
onF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtGRzQs-Qx=
ghdplfWQ2lHYy4=3D" style=3D"color: #0074d9; text-decoration: none; font-wei=
ght: inherit; padding: 0; text-align: left; line-height: 1.5;">harassed and=
threatened parents</a> who lost their children that day. The false claims,=
which barely scratch the surface of Jones=E2=80=99 <a href=3D"[link removed]
neonemails.com/emails/tracking/click-link/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177=
kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtM9Vvmmh1-Z8aouexggQ8YM=3D" style=3D"colo=
r: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-a=
lign: left; line-height: 1.5;">conspiratorial ramblings</a>, saw him ordere=
d to pay <a href=3D"[link removed]
onF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtETpO0DoK=
RrHUZVRoVx6cKg=3D" style=3D"color: #0074d9; text-decoration: none; font-wei=
ght: inherit; padding: 0; text-align: left; line-height: 1.5;">about a bill=
ion dollars</a> to the families of Sandy Hook victims. He has more than 250=
,000 followers on Rumble.</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"><strong>Andrew Tate</strong></p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Tate and his brother Trista=
n =E2=80=94 who Rumble also monetizes =E2=80=94 have been charged with rape=
and sex trafficking. The =E2=80=9Cmanosphere=E2=80=9D influencer was remov=
ed from TikTok, YouTube, and all Meta platforms <a href=3D"[link removed]
emails.com/emails/tracking/click-link/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB=
742mzA=3D/zPnayCp0fHltY4whTLFCtApJ6GBZOmNHpl_XFwmYEnk=3D" style=3D"color: #=
0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align=
: left; line-height: 1.5;">for hate speech in August 2022</a>. Luckily for =
him, Rumble is still willing to serve your ads to his 1.63 million follower=
s.</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"><strong>Dan Bongino</strong></p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">YouTube permanently banned =
Bongino <a href=3D"[link removed]
nF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtKVvZoDDFS=
BHyIam7RUtvD4=3D" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;">for spreading=
misinformation about COVID-19</a>. <a href=3D"[link removed]
mails/tracking/click-link/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zP=
nayCp0fHltY4whTLFCtLDd661ToHDcIseJw3OZTb0=3D" style=3D"color: #0074d9; text=
-decoration: none; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5;">The New York Times reported</a> Bongino was one of the top f=
ive =E2=80=9Csuperspreaders of election misinformation.=E2=80=9D That might=
explain why Fox News =E2=80=9C<a href=3D"[link removed]
/tracking/click-link/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp=
0fHltY4whTLFCtAHcM4GdqrGBaRwuJW1tTUs=3D" style=3D"color: #0074d9; text-deco=
ration: none; font-weight: inherit; padding: 0; text-align: left; line-heig=
ht: 1.5;">ended its relationship</a>=E2=80=9D with Bongino just two days af=
ter its $787 million settlement with Dominion Voting Systems. These days yo=
u can find him with nearly 3 million followers on Rumble, of which he is <a=
href=3D"[link removed]
YUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtP446wD28S3mjqOw1OlY=
cgs=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inheri=
t; padding: 0; text-align: left; line-height: 1.5;">one of the largest shar=
eholders</a>.</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"><strong>Laura Loomer</strong></p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Loomer, a far-right activis=
t, is <a href=3D"[link removed]
_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtIcsfE0jb1Ap=
ROzdNoMSMQ8=3D" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5;">a self-describe=
d =E2=80=9CIslamophobe=E2=80=9D</a> who has described Islam as a <a href=3D=
"[link removed]
zofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtLKVEkyFZBTcylondfB-XMc=3D" =
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5;">=E2=80=9Ccancer on humanity=E2=
=80=9D</a> and <a href=3D"[link removed]
link/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtNd=
Owf1XHird1canUyVGgms=3D" style=3D"color: #0074d9; text-decoration: none; fo=
nt-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">called=
Muslims =E2=80=9Csavages.=E2=80=9D</a> Her hateful tirades have <a href=3D=
"[link removed]
zofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtJQURXhv_mlXyfzppRYE5s8=3D" =
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5;">earned her bans</a> from from I=
nstagram, Facebook, PayPal, Venmo, GoFundMe, and <a href=3D"[link removed]
nemails.com/emails/tracking/click-link/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmF=
B742mzA=3D/zPnayCp0fHltY4whTLFCtJHumJoNJexgyK8ScyLSY34=3D" style=3D"color: =
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-alig=
n: left; line-height: 1.5;">even Uber</a>. Not Rumble, though, where she ha=
s just over 8,000 followers.</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"><strong>Steve Bannon=E2=80=99s War Room</strong></p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Bannon is a right-wing nati=
onalist who got <a href=3D"[link removed]
-link/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtF=
jIxSkWsNfq2w-7n_Fv07g=3D" style=3D"color: #0074d9; text-decoration: none; f=
ont-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">fired=
from Donald Trump=E2=80=99s White House</a>, was <a href=3D"[link removed]
onemails.com/emails/tracking/click-link/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177km=
FB742mzA=3D/zPnayCp0fHltY4whTLFCtFEQEmmYkowqTBKSlgtYbFM=3D" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">cut loose from the top job at Breitbart</a>, a=
nd was been <a href=3D"[link removed]
k/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtIKj-c=
f2Khp7yE5S7BFN7o0=3D" style=3D"color: #0074d9; text-decoration: none; font-=
weight: inherit; padding: 0; text-align: left; line-height: 1.5;">booted of=
f YouTube, Spotify and Twitter</a> after <a href=3D"[link removed]
com/emails/tracking/click-link/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=
=3D/zPnayCp0fHltY4whTLFCtLvMHCEcbZ5hvz70jJhJRXc=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">calling for Dr. Anthony Fauci=E2=80=99s decapitation</=
a>. He uses his current show, War Room, to consistently <a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/DonF_Wbw4gDCYUUk_J4XzofYA_qFL=
X177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtKXlL6P8zZen_LioQV60Npg=3D" style=3D"=
color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; te=
xt-align: left; line-height: 1.5;">deny the outcome of the 2020 presidentia=
l election</a>. Bannon, who <a href=3D"[link removed]
acking/click-link/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fH=
ltY4whTLFCtPTQ_NcO9QLXtAwabHAeOnw=3D" style=3D"color: #0074d9; text-decorat=
ion: none; font-weight: inherit; padding: 0; text-align: left; line-height:=
1.5;">floated the idea of more violence</a> after Jan. 6 and <a href=3D"ht=
tps://api.neonemails.com/emails/tracking/click-link/DonF_Wbw4gDCYUUk_J4Xzof=
YA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtMWVpr8Z5AyejqzyAISNGWs=3D" sty=
le=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding:=
0; text-align: left; line-height: 1.5;">told far-right crowds</a> to =E2=
=80=9Cwear it as a badge of honour=E2=80=9D when they=E2=80=99re called rac=
ist, has just shy of 1 million followers on Rumble.</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"><strong>BadLands Media</strong></p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">In 2022, a group of QAnon i=
nfluencers got together and formed a Rumble channel =E2=80=94 BadLands Medi=
a. It devotes most of its programming to covering conspiracy theories tied =
to QAnon, <a href=3D"[link removed]
DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtKeuonqD=
oG_IknvqoUZChqE=3D" style=3D"color: #0074d9; text-decoration: none; font-we=
ight: inherit; padding: 0; text-align: left; line-height: 1.5;">a big-tent =
lie</a> that suggests former president Donald Trump is waging a secret war =
against <a href=3D"[link removed]
nF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtG43B5odDK=
9GmkPm83HmkNs=3D" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;">Satan-worship=
ping pedophiles in elite society</a>. The Rumble channel has 147,000 follow=
ers and <a href=3D"[link removed]
nF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtCQjbp_k31=
3DcbFLH_XrE88=3D" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;">regularly sho=
ws up</a> on the platform=E2=80=99s leaderboard of most-liked videos.</li>=
=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">This is just a sampling of the kind of toxic content that=E2=
=80=99s popular on Rumble =E2=80=94 content Google is making sure the platf=
orm can profit from despite deeming it too dangerous for YouTube.</p> <p st=
yle=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight=
: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt;=
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Until Google =
gets its act together and drops Rumble's seller IDs, <a href=3D"[link removed]
.neonemails.com/emails/tracking/click-link/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX17=
7kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtL6YabVRGUmZZGyvVS1b4hg=3D" style=3D"col=
or: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-=
align: left; line-height: 1.5;">here=E2=80=99s how you can protect your own=
brand</a> from Bongino=E2=80=99s island of toxic toys.</p> <p style=3D"col=
or: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hugs,</p> <p style=3D"c=
olor: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; p=
adding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-he=
ight: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Claire &amp; Nandini<=
/p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; fo=
nt-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-si=
ze: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><em>=
P.S. If you'd like to get involved in the work we do, we'd love for you to =
join us. <a title=3D"Become a Checkmate" href=3D"[link removed]
/emails/tracking/click-link/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/=
zPnayCp0fHltY4whTLFCtOmYeyCZDfW15NoymlahqVw=3D" target=3D"_blank" rel=3D"no=
opener" style=3D"color: #0074d9; text-decoration: none; font-weight: inheri=
t; padding: 0; text-align: left; line-height: 1.5;">Become a Checkmate</a> =
and help us in our fight to cut disinformation off at the source.</em></p><=
/th>=20
</tr>=20
</tbody>
</table>=20
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border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #FFFFFF; font-family: arial,helvetica,sans-serif;">=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
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&nbsp;
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nline; margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; =
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x; width: auto; object-fit: none; height: auto;"> </a> <a href=3D"[link removed]
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gin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; height: au=
to;"> </a> <a href=3D"[link removed]
/DonF_Wbw4gDCYUUk_J4XzofYA_qFLX177kmFB742mzA=3D/zPnayCp0fHltY4whTLFCtAhe4jA=
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If you're having trouble viewing this email, you can see it online, [link removed].
It's not just Russell Brand. Here are other toxic people Rumble is monetizing.

Russell Brand, facing multiple assault and grooming accusations from women and girls as young as 16, was just demonetized on YouTube.

But a white knight is riding to his rescue: Rumble.

The self-described “free speech” alternative to YouTube says it will continue to run ads on Brand's channel. The platform's official brand safety policy is that they'll host anything unless it's illegal. That means companies will still see their ads dance across Rumble users’ screens right before the face of a man currently being investigated by U.K. police over sex assault allegations.

Where does Rumble get all these ads? Ironically … Google. Rumble receives a large majority of its ads from Google Ads. In fact, the platform is part of the Google Video Partners network, a small group of websites that get a chunk of every YouTube ad campaign. This allows Rumble to monetize the same figures who have been kicked off YouTube for brand safety violations.

Rumble’s decision to protect Brand — at the expense of brand safety — won’t come as a surprise to anyone familiar with the platform’s business model.



It has coughed up multi-million dollar deals for the likes of accused rapist and sex trafficker Andrew Tate. Rumble offered Joe Rogan a $100 million deal while he was facing massive public backlash for repeatedly using the n-word on his show.

Looking at these deals and offers, it’s clear that Rumble CEO Chris Pavlovski isn’t just ignoring the brand safety of his advertisers — he’s actively seeking out toxic creators.

Here are other toxic channels Rumble monetizes:

Alex Jones

Jones advertises his show as the “most banned broadcast in the world.” Probably because most platforms don’t want to associate with a man who spent years telling his followers the Sandy Hook mass shooting was “staged.” His followers then harassed and threatened parents who lost their children that day. The false claims, which barely scratch the surface of Jones’ conspiratorial ramblings, saw him ordered to pay about a billion dollars to the families of Sandy Hook victims. He has more than 250,000 followers on Rumble.

Andrew Tate

Tate and his brother Tristan — who Rumble also monetizes — have been charged with rape and sex trafficking. The “manosphere” influencer was removed from TikTok, YouTube, and all Meta platforms for hate speech in August 2022. Luckily for him, Rumble is still willing to serve your ads to his 1.63 million followers.

Dan Bongino

YouTube permanently banned Bongino for spreading misinformation about COVID-19. The New York Times reported Bongino was one of the top five “superspreaders of election misinformation.” That might explain why Fox News “ended its relationship” with Bongino just two days after its $787 million settlement with Dominion Voting Systems. These days you can find him with nearly 3 million followers on Rumble, of which he is one of the largest shareholders.

Laura Loomer

Loomer, a far-right activist, is a self-described “Islamophobe” who has described Islam as a “cancer on humanity” and called Muslims “savages.” Her hateful tirades have earned her bans from from Instagram, Facebook, PayPal, Venmo, GoFundMe, and even Uber. Not Rumble, though, where she has just over 8,000 followers.

Steve Bannon’s War Room

Bannon is a right-wing nationalist who got fired from Donald Trump’s White House, was cut loose from the top job at Breitbart, and was been booted off YouTube, Spotify and Twitter after calling for Dr. Anthony Fauci’s decapitation. He uses his current show, War Room, to consistently deny the outcome of the 2020 presidential election. Bannon, who floated the idea of more violence after Jan. 6 and told far-right crowds to “wear it as a badge of honour” when they’re called racist, has just shy of 1 million followers on Rumble.

BadLands Media

In 2022, a group of QAnon influencers got together and formed a Rumble channel — BadLands Media. It devotes most of its programming to covering conspiracy theories tied to QAnon, a big-tent lie that suggests former president Donald Trump is waging a secret war against Satan-worshipping pedophiles in elite society. The Rumble channel has 147,000 followers and regularly shows up on the platform’s leaderboard of most-liked videos.

This is just a sampling of the kind of toxic content that’s popular on Rumble — content Google is making sure the platform can profit from despite deeming it too dangerous for YouTube.

Until Google gets its act together and drops Rumble's seller IDs, here’s how you can protect your own brand from Bongino’s island of toxic toys.

Hugs,

Claire & Nandini

P.S. If you'd like to get involved in the work we do, we'd love for you to join us. Become a Checkmate and help us in our fight to cut disinformation off at the source.

This email was sent to [email protected]. Click here to [link removed].