The Campaign Mail Handbook
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Interested in Learning the Secret to Developing a Winning
Strategy this Upcoming Election Cycle?

In today’s evolving political climate, competition for voter attention is fierce. That’s why it’s critical that your campaign uses the most effective strategies to reach and resonate with voters on a deeper level – and to deliver your message to voters at the right time.

 

The Challenge: Campaigns are faced with the challenges of increased spending, declining performance in digital advertising, and a shifting target audience. This makes it more difficult for campaigns to dig deeper into what motivates voters to act and to precisely implement the right message, on the right channel, at the right time to reach voters effectively.

 

A Winning Strategy: Below are some of the steps to ensure your campaign is competitive this upcoming election cycle:

 

•  A Strong Media Mix: The success of your campaign depends on your ability to communicate effectively with voters where they are – and that requires a targeted, omni-channel messaging strategy. Our annual post-election research found that 51% of voters trust direct mail more than online advertising. Campaigns can leverage this voter trust and the unique targeting and segmentation capabilities of direct mail to build a strong media mix that ensures you are reaching your target audience at every touch point.
•  The Three “T” Campaign Mail Strategy: Every campaign mail strategy should include timing, tailoring, and targeting. It’s more important than ever to connect with voters at precisely the right time – wherever they are in their decision-making process – and tailor and target your communications to help drive action to the polls. Our post-election research also found that 55% of surveyed voters think it is important that direct mail speak to them directly on the issues they care most about. Campaigns can harness the staying power of direct mail as a targeted, digitally compatible channel for campaigns looking to make an impact and reach voters with a message that matters.
•  Direct Mail Innovations: In today’s predominantly digital world, direct mail stands out because it offers a real, physical experience for voters, engaging their senses for maximum impact. USPS® is leveraging technology advances to also help you harness the power of digital and the authenticity of physical channels to increase your campaign’s effectiveness and help your candidate connect with voters on a deeper level. The Campaign Mail Handbook is a resource for a variety of tools, including Informed Delivery® – a tool that campaigns can use to reach the 55M potential voters who are currently users of the resource.
•  The Voter Journey: Every time a voter interacts with your campaign, it’s an opportunity to captivate, resonate, and motivate. When you align your messaging with where the voter is in the consideration process, you can better tell your candidate’s story and drive the voter to want to learn more, and ultimately earn their support. Direct mail that has a specific objective and purpose is a highly effective way to reach voters – from awareness to advocacy.

The Bottom Line: Campaign mail can be a powerful channel to maximize your voter outreach efforts. Your opponents are using The Campaign Mail Handbook and so should you.

 

Captivate. Resonate. Motivate. | THE CAMPAIGN MAIL HANDBOOK  
To Learn More: Visit DeliverTheWin.com to receive your copy of The Campaign Mail Handbook and learn more about the solutions direct mail can provide for your campaign during the upcoming election cycle.
The Campaign Mail Handbook
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This is a sponsored communication on behalf of The United States Postal Service®. Information contained herein was provided by the sponsor and does not necessarily reflect the views or endorsement of the American Association of Political Consultants.

 

AAPC's mailing address is:

1750 Tysons Boulevard, Suite 1500, McLean, VA, 22102

 

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