WildAid, in partnership with China Green Carbon Foundation and China Environmental News Agency, and supported by Discovery Channel, recently launched the “Every Climate Action Counts: The Power Is Yours!” campaign in Beijing.
Led by WildAid ambassador, actor, and cycling enthusiast Wu Lei, the campaign encourages young people to combat climate change together by sharing their own climate action, including through the interactive "Climate Action Inspiration Station”. The campaign PSA and billboards will be distributed on social as well as at outdoor locations and televisions across China over the next few months. Later this year, the campaign will release an updated version of the popular “Public Climate Action Handbook” and open an offline exhibition at the UCCA Center for Contemporary Art.
“Along with Wu Lei and other climate ambassadors, WildAid has promoted individual climate action for over 10 years. Taking our experience and lessons from a decade of work in China, WildAid has begun to work just as diligently to lower emissions in the United States, where we launched our first-ever campaign in January of this year. WildAid is proud to be the only organization messaging climate action on a nationwide scale in both China and the United States,” said John Baker, WildAid’s Chief Program Officer.
This campaign launched on the heels of the United Nations World Meteorological Organization announcement that July 2023 was Earth’s hottest month on record and United Nations Secretary-General António Guterres urgent call for "climate action now."
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