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How to Be Creative on Demand - Harvard Business Review   

Creativity feels like an inexplicable miracle when it arrives. We may never be able to isolate all the variables that generate it. But there are ways to reliably create the conditions to make creativity a more predictable occurrence. The first thing you should do is think about the problem you’re trying to solve — let it marinade — and then walk away from it. This first round of effort is less about solving the problem than about priming the pump. It is after this step that the unconscious work begins — the work that draws from a fuller complement of mental resources, experiences, and creative connections. While that problem sits in the back of your mind, follow your curiosity. The key is to pay the price to create a rich experience with these sometimes pointless amusements. It’s often tempting to ignore these whimsical thoughts, but you do so at your creative peril. Begin collecting and organizing the experiences and information you’re taking in. Try to do something that doesn’t interest you daily — you never know what will turn out to be useful, including engaging in uncomfortable conversations. Finally, when the creativity hits, stop what you’re doing and work. Honor these moments by writing; don’t ignore these impulses.

Creativity is learnable providence. It feels like an inexplicable miracle when it arrives, and we may never be able to isolate all the variables that generate it. But, in my experience, we can reliably create the conditions to invite it.

Twenty years ago, I was involved in a terrifyingly inspiring project, working with some of Kenya’s poorest citizens in one of Nairobi’s most blighted areas. Our goal was to generate self-help strategies that would enable this group to climb a few rungs up the economic ladder. The audacity of this effort hit me in the middle of a flight from Brussels to Nairobi. I had fallen asleep briefly just long enough to become immersed in a nightmare. I dreamed I had somehow become the president of Kenya, and this filled me with overwhelming despair. When an announcement about approaching turbulence jarred me into consciousness I’ve never been happier. But the dream had hammered home the weight of the task I was heading toward. I was to lead a two-day meeting with hundreds of people for whom the stakes could not be higher. We had a clear goal but no concrete plan. I knew the work was worth pursuing, but I had never done what we were trying to do and felt inadequate to the task. I hoped and prayed that worthwhile ideas would come.And they did. The trip was successful in ways that exceeded my competence. This was a welcome surprise, but one I had done my best make happen.

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