| From | Check My Ads <[email protected]> |
| Subject | Climate Week's over, but the fight continues |
| Date | September 26, 2023 8:05 PM |
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G7k=3D.
Recapping Climate Week
We have some big news to share: Teads dropped Townhall from their inventory=
after our email campaign. You were heard!
Climate Week was a success. We sent a clear message to ad exchanges: climat=
e change denial is disinformation. And we expect them to enforce their rule=
s.
Index Exchange, Criteo, Xandr, and Google also heard from us about how they=
're violating their own goals, efforts, and standards by sending money to T=
ownhall. If you missed out on any of the campaigns, it's not too late! The =
links in the names above go to their respective email campaigns.
For too long, ad exchanges let climate change disinfo slide while taking ac=
tion on other content like COVID disinformation and 2020 election lies, eve=
n though the climate crisis is an imminent threat. They know it's a problem=
=E2=80=94 that's why they already have policies against it =E2=80=94 but t=
hey're not enforcing them. That's where we come in.
Climate Week has ended, but our vigilance hasn't.
Jordan Peterson's lining his suit pockets with climate denial
Speaking of Google, there's another way it's helping spread climate disinfo=
rmation: By letting psychologist and cultural commentator Jordan Peterson p=
rofit off it. We broke it all down this weekend, but the short of it is tha=
t Peterson is producing climate-change-denying videos, monetizing them on Y=
ouTube, and raking in advertiser dollars.
He's doing so despite Google's policy, announced in 2021, that prohibits Yo=
uTube creators from monetizing content that =E2=80=9Ccontradicts well-estab=
lished scientific consensus=E2=80=9D around climate change.
If you're an advertiser who doesn't want your videos showing up next to cli=
mate change denial, you can learn how to block his channels at the end of t=
he article. Yes, channels. Like many grifters, he has multiple channels in =
case one is demonetized or banned.
X gon' give it to 'em (where =E2=80=9CX=E2=80=9D is advertiser dollars and =
=E2=80=9C'em=E2=80=9D is the platform's most toxic users)
Peterson's not the only person working to profit off of spreading disinform=
ation. X's Ad Revenue Sharing program has some of its most toxic users work=
ing out how to game the system for bigger paychecks from Elon Musk. It's th=
e Wild West, with ads being served up under posts spewing lies about the ca=
use of the Maui wildfires.
Users like AlphaFox78 are working to hit the sweet spot where they get both=
engagement and a cut of advertising revenue. =E2=80=9CIt=E2=80=99s very co=
nvoluted and no clear rules,=E2=80=9D they said. Some of the AlphaFox=E2=80=
=99s content with the most views is about celebrating =E2=80=9Cwhite pride,=
=E2=80=9D transphobia, being =E2=80=9Canti-woke,=E2=80=9D burning the Pride=
flag, and driving through protesters.
AlphaFox78 said they didn=E2=80=99t =E2=80=9Cwant to share my info on amoun=
ts=E2=80=9D as it =E2=80=9Cmakes people jealous,=E2=80=9D but claimed that =
10 million impressions earn them roughly $2,500 as a member of X=E2=80=99s =
Creator Ads Revenue Sharing system.
We'll have more on advertising and X later. =F0=9F=91=80
Hugs,
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed]
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left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><h3 st=
yle=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 130=
%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
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;">=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
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left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We have some b=
ig news to share: Teads dropped Townhall from their inventory after our ema=
il campaign. You were heard!</p> <p style=3D"color: #3c4144; font-family: a=
rial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin:=
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10p=
x; Margin-bottom: 10px;">Climate Week was a success. We sent a clear messag=
e to ad exchanges: climate change denial is disinformation. And we expect t=
hem to enforce their rules.</p> <p style=3D"color: #3c4144; font-family: ar=
ial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: =
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px=
; Margin-bottom: 10px;"><a href=3D"[link removed]
ng/click-link/GCPVtijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_a=
mwzIVtCnWPubhcouGkGMmqTKCgC58=3D" style=3D"color: #0074d9; text-decoration:=
none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5=
;">Index Exchange</a>, <a href=3D"[link removed]
g/click-link/GCPVtijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_am=
wzIVtCghDXXygV-A6Qn1E2Z0CLXI=3D" style=3D"color: #0074d9; text-decoration: =
none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;=
">Criteo</a>, <a href=3D"[link removed]
ink/GCPVtijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtClWp=
E0YD44-HOO9xXiRd-l4=3D" style=3D"color: #0074d9; text-decoration: none; fon=
t-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Xandr</=
a>, and <a href=3D"[link removed]
PVtijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtCmOY3yZzUj=
SkhLH2Y2J2iks=3D" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;">Google</a> al=
so heard from us about how they're violating their own goals, efforts, and =
standards by sending money to Townhall. If you missed out on any of the cam=
paigns, it's not too late! The links in the names above go to their respect=
ive email campaigns.</p> <p style=3D"color: #3c4144; font-family: arial,hel=
vetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px;">For too long, ad exchanges let climate change disinfo slid=
e while taking action on other content like COVID disinformation and 2020 e=
lection lies, even though the climate crisis is an imminent threat. They kn=
ow it's a problem =E2=80=94 that's why they already have policies against i=
t =E2=80=94 but they're not enforcing them. That's where we come in.</p> <p=
style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-wei=
ght: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12=
pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Climate We=
ek has ended, but our vigilance hasn't.</p> <h5 style=3D"padding: 0; margin=
: 0; Margin: 0; text-align: left; line-height: 130%; color: inherit; word-w=
rap: normal; font-weight: 400; margin-bottom: 10px; Margin-bottom: 10px; fo=
nt-size: 19px; font-family: Montserrat, Verdana, sans-serif;"><strong>Jorda=
n Peterson's lining his suit pockets with climate denial</strong></h5> <p s=
tyle=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weigh=
t: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt=
; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Speaking of =
Google, there's another way it's helping spread climate disinformation: By =
letting psychologist and cultural commentator Jordan Peterson profit off it=
. We <a href=3D"[link removed]
ijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtCoWLzZuO_Drh_=
BOmez58ROE=3D" style=3D"color: #0074d9; text-decoration: none; font-weight:=
inherit; padding: 0; text-align: left; line-height: 1.5;">broke it all dow=
n this weekend</a>, but the short of it is that Peterson is producing clima=
te-change-denying videos, monetizing them on YouTube, and raking in adverti=
ser dollars.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">He's doing so despite Google's policy, announced in 2021, that <a =
href=3D"[link removed]
jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtCkBZ_5RJugGCwP5rM1n7q=
VY=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;">prohibits YouTube creato=
rs from monetizing</a> content that =E2=80=9Ccontradicts well-establis=
hed scientific consensus=E2=80=9D around climate change.</p> <p style=3D"co=
lor: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">If you're an advertise=
r who doesn't want your videos showing up next to climate change denial, yo=
u can learn how to <a href=3D"[link removed]
ick-link/GCPVtijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIV=
tCqbivMbkOiHq-XopBSaYFio=3D" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">bl=
ock his channels at the end of the article</a>. Yes, channels. Like many gr=
ifters, he has multiple channels in case one is demonetized or banned.</p> =
<h5 style=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-heigh=
t: 130%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom=
: 10px; Margin-bottom: 10px; font-size: 19px; font-family: Montserrat, Verd=
ana, sans-serif;"><strong>X gon' give it to 'em (where =E2=80=9CX=E2=80=9D =
is advertiser dollars and =E2=80=9C'em=E2=80=9D is the platform's most toxi=
c users)</strong></h5> <p style=3D"color: #3c4144; font-family: arial,helve=
tica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">Peterson's not the only person working to profit off of spre=
ading disinformation. X's Ad Revenue Sharing program has some of its most <=
a href=3D"[link removed]
V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtCuSSKCk7RaLo5FLZ6vW=
ZwaY=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;">toxic users working ou=
t how to game the system</a> for bigger paychecks from Elon Musk. It's the =
Wild West, with ads being served up under posts spewing lies about the caus=
e of the Maui wildfires.</p> <p style=3D"color: #3c4144; font-family: arial=
,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; =
text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; M=
argin-bottom: 10px;">Users like AlphaFox78 are working to hit the sweet spo=
t where they get both engagement and a cut of advertising revenue. =E2=80=
=9CIt=E2=80=99s very convoluted and no clear rules,=E2=80=9D they said. Som=
e of the AlphaFox=E2=80=99s content with the most views is about celebratin=
g =E2=80=9Cwhite pride,=E2=80=9D transphobia, being =E2=80=9Canti-woke,=E2=
=80=9D burning the Pride flag, and driving through protesters.</p> <p style=
=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">AlphaFox78 said =
they didn=E2=80=99t =E2=80=9Cwant to share my info on amounts=E2=80=9D as i=
t =E2=80=9Cmakes people jealous,=E2=80=9D but claimed that 10 million impre=
ssions earn them roughly $2,500 as a member of X=E2=80=99s Creator Ads Reve=
nue Sharing system.</p> <p style=3D"color: #3c4144; font-family: arial,helv=
etica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px;">We'll have more on advertising and X later. =F0=9F=91=80</p=
> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font=
-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size=
: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hugs,<=
/p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; fo=
nt-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-si=
ze: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Clai=
re & Nandini</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #FFFFFF; font-family: arial,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 24px; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #A8A29E; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#A8A29E" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
enaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtClRyd4P0u_CmmQpijtW-Aw0=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px; M=
argin: 5px;" title=3D"Facebook"> <img class=3D"email-icon" width=3D"24" src=
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er=3D"0" alt=3D"Facebook" style=3D"outline: none; text-decoration: none; -m=
s-interpolation-mode: bicubic; max-width: 100%; clear: both; margin: 0 auto=
; Margin: 0 auto; float: none; text-align: center; border: none; display: i=
nline; margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; =
height: auto;"> </a> <a href=3D"[link removed]
click-link/GCPVtijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwz=
IVtCtiwHNzTA3_liR-MWGBJdoU=3D" target=3D"_blank" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5; margin: 5px; Margin: 5px;" title=3D"Instagram"> <img class=
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il/lighticons/Instagram.png" border=3D"0" alt=3D"Instagram" style=3D"outlin=
e: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width:=
100%; clear: both; margin: 0 auto; Margin: 0 auto; float: none; text-align=
: center; border: none; display: inline; margin-top: 8px; margin-bottom: 8p=
x; width: auto; object-fit: none; height: auto;"> </a> <a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/GCPVtijOsw9V2jhEG-GsenaWwlO0Yw=
YY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtCkwL3TVY47-Klouf0Fw4hzI=3D" target=3D"=
_blank" style=3D"color: #0074d9; text-decoration: none; font-weight: inheri=
t; padding: 0; text-align: left; line-height: 1.5; margin: 5px; Margin: 5px=
;" title=3D"LinkedIn"> <img class=3D"email-icon" width=3D"24" src=3D"https:=
//neonstatic.s3.amazonaws.com/email/lighticons/LinkedIn.png" border=3D"0" a=
lt=3D"LinkedIn" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; margin: 0 auto; Margin: =
0 auto; float: none; text-align: center; border: none; display: inline; mar=
gin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; height: au=
to;"> </a> <a href=3D"[link removed]
/GCPVtijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtCqaHYnH=
fyXWV3_sYjdOF_Mg=3D" target=3D"_blank" style=3D"color: #0074d9; text-decora=
tion: none; font-weight: inherit; padding: 0; text-align: left; line-height=
: 1.5; margin: 5px; Margin: 5px;" title=3D"Twitter"> <img class=3D"email-ic=
on" width=3D"24" src=3D"[link removed]
s/Twitter.png" border=3D"0" alt=3D"Twitter" style=3D"outline: none; text-de=
coration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: bo=
th; margin: 0 auto; Margin: 0 auto; float: none; text-align: center; border=
: none; display: inline; margin-top: 8px; margin-bottom: 8px; width: auto; =
object-fit: none; height: auto;"> </a>=20
</center> </th>=20
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</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: left; ma=
rgin: 0 auto; Margin: 0 auto; padding-bottom: 24px; word-break: break-word;=
width: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; li=
ne-height: 2em; border-collapse: collapse; padding-top: 10px;">=20
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This email was sent to [email protected]. <a href=3D=
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enaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtChaUbcOk5a8Ve7BM1ctol7c=3D" =
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left; line-height: 1.5;">Click here to unsubscribe.</a>
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</table> =20
<img src=3D"[link removed]
orgId=3Dcheckmyads&emailId=a0fd86525eab8b8cab1ec7cb90502f6bam679933=
a0f&targetUrl=3Dhttps://checkmyads.app.neoncrm.com/np/images/s.gif" wid=
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------=_Part_6923702_1287260711.1695758702943--
------=_Part_6923699_758383669.1695758702927--
If you're having trouble viewing this email, you can see it online, [link removed].
Recapping Climate Week
We have some big news to share: Teads dropped Townhall from their inventory after our email campaign. You were heard!
Climate Week was a success. We sent a clear message to ad exchanges: climate change denial is disinformation. And we expect them to enforce their rules.
Index Exchange, Criteo, Xandr, and Google also heard from us about how they're violating their own goals, efforts, and standards by sending money to Townhall. If you missed out on any of the campaigns, it's not too late! The links in the names above go to their respective email campaigns.
For too long, ad exchanges let climate change disinfo slide while taking action on other content like COVID disinformation and 2020 election lies, even though the climate crisis is an imminent threat. They know it's a problem — that's why they already have policies against it — but they're not enforcing them. That's where we come in.
Climate Week has ended, but our vigilance hasn't.
Jordan Peterson's lining his suit pockets with climate denial
Speaking of Google, there's another way it's helping spread climate disinformation: By letting psychologist and cultural commentator Jordan Peterson profit off it. We broke it all down this weekend, but the short of it is that Peterson is producing climate-change-denying videos, monetizing them on YouTube, and raking in advertiser dollars.
He's doing so despite Google's policy, announced in 2021, that prohibits YouTube creators from monetizing content that “contradicts well-established scientific consensus” around climate change.
If you're an advertiser who doesn't want your videos showing up next to climate change denial, you can learn how to block his channels at the end of the article. Yes, channels. Like many grifters, he has multiple channels in case one is demonetized or banned.
X gon' give it to 'em (where “X” is advertiser dollars and “'em” is the platform's most toxic users)
Peterson's not the only person working to profit off of spreading disinformation. X's Ad Revenue Sharing program has some of its most toxic users working out how to game the system for bigger paychecks from Elon Musk. It's the Wild West, with ads being served up under posts spewing lies about the cause of the Maui wildfires.
Users like AlphaFox78 are working to hit the sweet spot where they get both engagement and a cut of advertising revenue. “It’s very convoluted and no clear rules,” they said. Some of the AlphaFox’s content with the most views is about celebrating “white pride,” transphobia, being “anti-woke,” burning the Pride flag, and driving through protesters.
AlphaFox78 said they didn’t “want to share my info on amounts” as it “makes people jealous,” but claimed that 10 million impressions earn them roughly $2,500 as a member of X’s Creator Ads Revenue Sharing system.
We'll have more on advertising and X later. 👀
Hugs,
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed].
Content-Type: multipart/alternative;
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Content-Type: text/plain; charset=utf-8
Content-Transfer-Encoding: quoted-printable
If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/GCPVtijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxY=
G7k=3D.
Recapping Climate Week
We have some big news to share: Teads dropped Townhall from their inventory=
after our email campaign. You were heard!
Climate Week was a success. We sent a clear message to ad exchanges: climat=
e change denial is disinformation. And we expect them to enforce their rule=
s.
Index Exchange, Criteo, Xandr, and Google also heard from us about how they=
're violating their own goals, efforts, and standards by sending money to T=
ownhall. If you missed out on any of the campaigns, it's not too late! The =
links in the names above go to their respective email campaigns.
For too long, ad exchanges let climate change disinfo slide while taking ac=
tion on other content like COVID disinformation and 2020 election lies, eve=
n though the climate crisis is an imminent threat. They know it's a problem=
=E2=80=94 that's why they already have policies against it =E2=80=94 but t=
hey're not enforcing them. That's where we come in.
Climate Week has ended, but our vigilance hasn't.
Jordan Peterson's lining his suit pockets with climate denial
Speaking of Google, there's another way it's helping spread climate disinfo=
rmation: By letting psychologist and cultural commentator Jordan Peterson p=
rofit off it. We broke it all down this weekend, but the short of it is tha=
t Peterson is producing climate-change-denying videos, monetizing them on Y=
ouTube, and raking in advertiser dollars.
He's doing so despite Google's policy, announced in 2021, that prohibits Yo=
uTube creators from monetizing content that =E2=80=9Ccontradicts well-estab=
lished scientific consensus=E2=80=9D around climate change.
If you're an advertiser who doesn't want your videos showing up next to cli=
mate change denial, you can learn how to block his channels at the end of t=
he article. Yes, channels. Like many grifters, he has multiple channels in =
case one is demonetized or banned.
X gon' give it to 'em (where =E2=80=9CX=E2=80=9D is advertiser dollars and =
=E2=80=9C'em=E2=80=9D is the platform's most toxic users)
Peterson's not the only person working to profit off of spreading disinform=
ation. X's Ad Revenue Sharing program has some of its most toxic users work=
ing out how to game the system for bigger paychecks from Elon Musk. It's th=
e Wild West, with ads being served up under posts spewing lies about the ca=
use of the Maui wildfires.
Users like AlphaFox78 are working to hit the sweet spot where they get both=
engagement and a cut of advertising revenue. =E2=80=9CIt=E2=80=99s very co=
nvoluted and no clear rules,=E2=80=9D they said. Some of the AlphaFox=E2=80=
=99s content with the most views is about celebrating =E2=80=9Cwhite pride,=
=E2=80=9D transphobia, being =E2=80=9Canti-woke,=E2=80=9D burning the Pride=
flag, and driving through protesters.
AlphaFox78 said they didn=E2=80=99t =E2=80=9Cwant to share my info on amoun=
ts=E2=80=9D as it =E2=80=9Cmakes people jealous,=E2=80=9D but claimed that =
10 million impressions earn them roughly $2,500 as a member of X=E2=80=99s =
Creator Ads Revenue Sharing system.
We'll have more on advertising and X later. =F0=9F=91=80
Hugs,
Claire & Nandini
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right thing.<!--NEONCRM-PREVIEW-TEXT-END-----></span> <!--<![endif]-->=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
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ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
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If you're having trouble viewing this email, you can <a hre=
f=3D"[link removed]
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CRM_ACTION_Header_Recap.jpg" alt=
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
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left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
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<div>
<!--[if mso]><center><![end-if]-->=20
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<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><h3 st=
yle=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 130=
%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
; Margin-bottom: 10px; font-size: 28px; font-family: Montserrat, Verdana, s=
ans-serif;"><strong><span style=3D"font-family: Montserrat, Verdana, sans-s=
erif;"><span style=3D"font-size: 26.666666px;">Recapping Climate Week</span=
></span></strong></h3></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We have some b=
ig news to share: Teads dropped Townhall from their inventory after our ema=
il campaign. You were heard!</p> <p style=3D"color: #3c4144; font-family: a=
rial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin:=
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10p=
x; Margin-bottom: 10px;">Climate Week was a success. We sent a clear messag=
e to ad exchanges: climate change denial is disinformation. And we expect t=
hem to enforce their rules.</p> <p style=3D"color: #3c4144; font-family: ar=
ial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: =
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px=
; Margin-bottom: 10px;"><a href=3D"[link removed]
ng/click-link/GCPVtijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_a=
mwzIVtCnWPubhcouGkGMmqTKCgC58=3D" style=3D"color: #0074d9; text-decoration:=
none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5=
;">Index Exchange</a>, <a href=3D"[link removed]
g/click-link/GCPVtijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_am=
wzIVtCghDXXygV-A6Qn1E2Z0CLXI=3D" style=3D"color: #0074d9; text-decoration: =
none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;=
">Criteo</a>, <a href=3D"[link removed]
ink/GCPVtijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtClWp=
E0YD44-HOO9xXiRd-l4=3D" style=3D"color: #0074d9; text-decoration: none; fon=
t-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Xandr</=
a>, and <a href=3D"[link removed]
PVtijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtCmOY3yZzUj=
SkhLH2Y2J2iks=3D" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;">Google</a> al=
so heard from us about how they're violating their own goals, efforts, and =
standards by sending money to Townhall. If you missed out on any of the cam=
paigns, it's not too late! The links in the names above go to their respect=
ive email campaigns.</p> <p style=3D"color: #3c4144; font-family: arial,hel=
vetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px;">For too long, ad exchanges let climate change disinfo slid=
e while taking action on other content like COVID disinformation and 2020 e=
lection lies, even though the climate crisis is an imminent threat. They kn=
ow it's a problem =E2=80=94 that's why they already have policies against i=
t =E2=80=94 but they're not enforcing them. That's where we come in.</p> <p=
style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-wei=
ght: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12=
pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Climate We=
ek has ended, but our vigilance hasn't.</p> <h5 style=3D"padding: 0; margin=
: 0; Margin: 0; text-align: left; line-height: 130%; color: inherit; word-w=
rap: normal; font-weight: 400; margin-bottom: 10px; Margin-bottom: 10px; fo=
nt-size: 19px; font-family: Montserrat, Verdana, sans-serif;"><strong>Jorda=
n Peterson's lining his suit pockets with climate denial</strong></h5> <p s=
tyle=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weigh=
t: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt=
; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Speaking of =
Google, there's another way it's helping spread climate disinformation: By =
letting psychologist and cultural commentator Jordan Peterson profit off it=
. We <a href=3D"[link removed]
ijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtCoWLzZuO_Drh_=
BOmez58ROE=3D" style=3D"color: #0074d9; text-decoration: none; font-weight:=
inherit; padding: 0; text-align: left; line-height: 1.5;">broke it all dow=
n this weekend</a>, but the short of it is that Peterson is producing clima=
te-change-denying videos, monetizing them on YouTube, and raking in adverti=
ser dollars.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">He's doing so despite Google's policy, announced in 2021, that <a =
href=3D"[link removed]
jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtCkBZ_5RJugGCwP5rM1n7q=
VY=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit=
; padding: 0; text-align: left; line-height: 1.5;">prohibits YouTube creato=
rs from monetizing</a> content that =E2=80=9Ccontradicts well-establis=
hed scientific consensus=E2=80=9D around climate change.</p> <p style=3D"co=
lor: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">If you're an advertise=
r who doesn't want your videos showing up next to climate change denial, yo=
u can learn how to <a href=3D"[link removed]
ick-link/GCPVtijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIV=
tCqbivMbkOiHq-XopBSaYFio=3D" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">bl=
ock his channels at the end of the article</a>. Yes, channels. Like many gr=
ifters, he has multiple channels in case one is demonetized or banned.</p> =
<h5 style=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-heigh=
t: 130%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom=
: 10px; Margin-bottom: 10px; font-size: 19px; font-family: Montserrat, Verd=
ana, sans-serif;"><strong>X gon' give it to 'em (where =E2=80=9CX=E2=80=9D =
is advertiser dollars and =E2=80=9C'em=E2=80=9D is the platform's most toxi=
c users)</strong></h5> <p style=3D"color: #3c4144; font-family: arial,helve=
tica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">Peterson's not the only person working to profit off of spre=
ading disinformation. X's Ad Revenue Sharing program has some of its most <=
a href=3D"[link removed]
V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtCuSSKCk7RaLo5FLZ6vW=
ZwaY=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;">toxic users working ou=
t how to game the system</a> for bigger paychecks from Elon Musk. It's the =
Wild West, with ads being served up under posts spewing lies about the caus=
e of the Maui wildfires.</p> <p style=3D"color: #3c4144; font-family: arial=
,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; =
text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; M=
argin-bottom: 10px;">Users like AlphaFox78 are working to hit the sweet spo=
t where they get both engagement and a cut of advertising revenue. =E2=80=
=9CIt=E2=80=99s very convoluted and no clear rules,=E2=80=9D they said. Som=
e of the AlphaFox=E2=80=99s content with the most views is about celebratin=
g =E2=80=9Cwhite pride,=E2=80=9D transphobia, being =E2=80=9Canti-woke,=E2=
=80=9D burning the Pride flag, and driving through protesters.</p> <p style=
=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">AlphaFox78 said =
they didn=E2=80=99t =E2=80=9Cwant to share my info on amounts=E2=80=9D as i=
t =E2=80=9Cmakes people jealous,=E2=80=9D but claimed that 10 million impre=
ssions earn them roughly $2,500 as a member of X=E2=80=99s Creator Ads Reve=
nue Sharing system.</p> <p style=3D"color: #3c4144; font-family: arial,helv=
etica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px;">We'll have more on advertising and X later. =F0=9F=91=80</p=
> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font=
-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size=
: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hugs,<=
/p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; fo=
nt-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-si=
ze: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Clai=
re & Nandini</p></th>=20
</tr>=20
</tbody>
</table>=20
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border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #FFFFFF; font-family: arial,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
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yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 24px; padding-top: 0;">
<div>
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t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
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lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
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ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
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"[link removed]
enaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtClRyd4P0u_CmmQpijtW-Aw0=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px; M=
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er=3D"0" alt=3D"Facebook" style=3D"outline: none; text-decoration: none; -m=
s-interpolation-mode: bicubic; max-width: 100%; clear: both; margin: 0 auto=
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nline; margin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; =
height: auto;"> </a> <a href=3D"[link removed]
click-link/GCPVtijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwz=
IVtCtiwHNzTA3_liR-MWGBJdoU=3D" target=3D"_blank" style=3D"color: #0074d9; t=
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ine-height: 1.5; margin: 5px; Margin: 5px;" title=3D"Instagram"> <img class=
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e: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width:=
100%; clear: both; margin: 0 auto; Margin: 0 auto; float: none; text-align=
: center; border: none; display: inline; margin-top: 8px; margin-bottom: 8p=
x; width: auto; object-fit: none; height: auto;"> </a> <a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/GCPVtijOsw9V2jhEG-GsenaWwlO0Yw=
YY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtCkwL3TVY47-Klouf0Fw4hzI=3D" target=3D"=
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t; padding: 0; text-align: left; line-height: 1.5; margin: 5px; Margin: 5px=
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lt=3D"LinkedIn" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; margin: 0 auto; Margin: =
0 auto; float: none; text-align: center; border: none; display: inline; mar=
gin-top: 8px; margin-bottom: 8px; width: auto; object-fit: none; height: au=
to;"> </a> <a href=3D"[link removed]
/GCPVtijOsw9V2jhEG-GsenaWwlO0YwYY3FCHJRxYG7k=3D/KJsVym1WD-Cz_amwzIVtCqaHYnH=
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If you're having trouble viewing this email, you can see it online, [link removed].
Recapping Climate Week
We have some big news to share: Teads dropped Townhall from their inventory after our email campaign. You were heard!
Climate Week was a success. We sent a clear message to ad exchanges: climate change denial is disinformation. And we expect them to enforce their rules.
Index Exchange, Criteo, Xandr, and Google also heard from us about how they're violating their own goals, efforts, and standards by sending money to Townhall. If you missed out on any of the campaigns, it's not too late! The links in the names above go to their respective email campaigns.
For too long, ad exchanges let climate change disinfo slide while taking action on other content like COVID disinformation and 2020 election lies, even though the climate crisis is an imminent threat. They know it's a problem — that's why they already have policies against it — but they're not enforcing them. That's where we come in.
Climate Week has ended, but our vigilance hasn't.
Jordan Peterson's lining his suit pockets with climate denial
Speaking of Google, there's another way it's helping spread climate disinformation: By letting psychologist and cultural commentator Jordan Peterson profit off it. We broke it all down this weekend, but the short of it is that Peterson is producing climate-change-denying videos, monetizing them on YouTube, and raking in advertiser dollars.
He's doing so despite Google's policy, announced in 2021, that prohibits YouTube creators from monetizing content that “contradicts well-established scientific consensus” around climate change.
If you're an advertiser who doesn't want your videos showing up next to climate change denial, you can learn how to block his channels at the end of the article. Yes, channels. Like many grifters, he has multiple channels in case one is demonetized or banned.
X gon' give it to 'em (where “X” is advertiser dollars and “'em” is the platform's most toxic users)
Peterson's not the only person working to profit off of spreading disinformation. X's Ad Revenue Sharing program has some of its most toxic users working out how to game the system for bigger paychecks from Elon Musk. It's the Wild West, with ads being served up under posts spewing lies about the cause of the Maui wildfires.
Users like AlphaFox78 are working to hit the sweet spot where they get both engagement and a cut of advertising revenue. “It’s very convoluted and no clear rules,” they said. Some of the AlphaFox’s content with the most views is about celebrating “white pride,” transphobia, being “anti-woke,” burning the Pride flag, and driving through protesters.
AlphaFox78 said they didn’t “want to share my info on amounts” as it “makes people jealous,” but claimed that 10 million impressions earn them roughly $2,500 as a member of X’s Creator Ads Revenue Sharing system.
We'll have more on advertising and X later. 👀
Hugs,
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed].
Message Analysis
- Sender: Check My Ads
- Political Party: n/a
- Country: United States
- State/Locality: n/a
- Office: n/a