Dear MoveOn member,
The first votes in the 2024 presidential election will be cast in less than four months.
And right now, we should be alarmed.
A brand-new—and utterly terrifying—Washington Post-ABC poll released over the weekend shows Donald Trump leading President Joe Biden by 10 points.1 While so far the poll appears to be an outlier—albeit from a very high-quality pollster—we still should be unnerved that every other major poll shows the race is neck and neck.2
We can't take anything for granted this presidential election. Which is why MoveOn has sophisticated data scientists and analytics experts on our team to execute a strategic, innovative, and evidence-based get-out-the-vote campaign to win in 2024.
John, the heart of MoveOn's get-out-the-vote campaign is a revolutionary voter turnout method proven to be five times more effective than traditional tactics like door-knocking or cold-calling voters.
It's called "vote tripling," and it relies on psychological and behavioral research that shows that people are more likely to take action when prompted by trusted sources like family and friends.
That's why vote tripling involves getting voters to reach out to their own friends and family members to help them make a plan to vote.
MoveOn first deployed this tactic in 2020, and data shows that it helped to turn out tens of thousands of voters in key battleground districts and states!
John, we know MoveOn's vote-tripling program works, because MoveOn's data scientists ran a rigorous scientific experiment to determine the impact of our work.
During the 2022 election, MoveOn's Analytics Team randomly split voters in key districts and states into two groups.
The first group (the control group) did not receive any communications from MoveOn about the election and voting. The second group (the treatment group) received MoveOn's text messages, postcards, digital ads, and more to get out to vote.
This experimental design allowed us to measure the impact of our overall election program. And what we found was that our program led to a statistically significant increase in voter turnout—meaning tens of thousands of voters went to the polls because of MoveOn's efforts.
Now, we need your help to run this battle-tested program again in 2024. In an election that is likely to come down to just a few thousand votes in a small handful of states, every single voter can make the difference between fascism and democracy.
Thanks for all you do.
–Amy, Emma, Mohammad, Rahna, and the rest of the team
Sources:
1. "Poll showing Trump up 10 points over Biden for 2024 election criticized," The Guardian, September 24, 2023
https://act.moveon.org/go/180344?t=4&akid=362949%2E40999114%2EJrH0Ej
2. "General Election: Trump vs. Biden," RealClearPolitics, accessed September 25, 2023
https://act.moveon.org/go/180345?t=6&akid=362949%2E40999114%2EJrH0Ej
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Will you chip in to power our critical work?
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