The States
91.5 KJZZ: Elections commission adds new disclosure requirements for political ads on air and in print
By Howard Fischer, Capitol Media Services
.....The Citizens Clean Elections Commission is moving to ensure the next time you see a political commercial you won't have to guess who really is paying for it.
More to the point, you won't have to squint or speed read.
Existing laws already say that political ads need a disclosure of who bought the airtime. Ditto newspaper ads, billboards and mailers.
But a new rule adopted this past week adds the requirement that those disclaimers actually spell out the three largest sources of funds that bought the commercial. Gone will be the ability to simply tell viewers that the ad they are watching was funding by a group identified only as something like "Arizonans for a Better Arizona."
More to the point, the rule details exactly how big the disclosure has to be and how long it needs to be visible.
Tom Collins, the commission's executive director, said the panel is not acting entirely on its own.
He pointed out that voters in November approved a ballot measure designed to unmask certain political organizations who, until now, had been given permission by state lawmakers to hide the true sources of their funds.
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