From Maggie Hassan <[email protected]>
Subject odds are, you won’t open this, John
Date September 23, 2023 3:03 PM
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John,

I can't believe the quarter ends in just a week. And while we’ve been chipping away at it, we still have not closed the books on the 2022 campaign.

To combat the GOP’s MAJOR spending in the last days of the election, my campaign took on debt. Pundits moved our race to a toss-up, and I was getting calls from other Senators concerned we couldn’t win.

Fortunately, the decision to spend more in the last few days of our race worked, and despite what the polls, suggested we won pretty decisively.

The fact that we have outstanding bills makes these emails – and the donation I’m about to ask you to make – extremely important. I ran a little math to show you exactly how important this email is:

Only 9% of folks I send this email to will open it. Of those, only 15% will click a link. And of THOSE, less than 1% will make a donation, take a survey, or sign a petition. And at the end of the quarter? That 1% is EXTREMELY important.

That, John, is why I’m asking you to rush a donation to help put the 2022 campaign to bed and finish the quarter strong. Our data suggests that only about 17 people will donate to this email, and I’m hoping that I can count on you to be one of them. Folks like you typically give about $3, but I’d be grateful for any amount you can manage.

[link removed]

Thanks so much. The deadline is coming up fast and we really cannot fall short.

With every good wish,

Maggie Hassan



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