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This Grammy Winner Now Has A Best-Selling Brand At Walmart - Forbes   

You probably know Patti LaBelle as the voice behind “Lady Mar­malade.” Or maybe as the star solo act who snagged two Grammy Awards in the 1990s. Perhaps you even recall Out All Night, her short-lived 1992 sitcom. But what you likely don’t know: The Godmother of Soul is a card shark.

“I killed him last night,” she says during a recent afternoon round of Pitty Pat, nodding toward her business partner, Charles Suitt. She sweeps up the cash scattered across her kitchen counter and adds it to a folio pouch bursting with 20-, ten- and five-dollar bills.

LaBelle isn’t just cleaning up at the card table: She’s winning as an entrepreneur, too. Fifteen years ago, she started Patti’s Good Life in Philadelphia, her lifelong hometown, to sell a line of hot sauces. She has since expanded into a whole cupboard’s worth of comfort foods: peach cobbler, sweet potato pie, chicken and biscuits, mac n’ cheese. Every dish is based on one of LaBelle’s own recipes. Voulez-vous manger avec moi? You bet: Gross sales hit nearly $200 million last year. It’s a royalty deal, meaning LaBelle pays a factory to bake her goods, then sells them to America’s largest grocers, including Target and Walmart; the latter alone accounted for $85 million in sales. At the end of the day, Patti’s Good Life pockets about 10%, or $20 million in revenue last year. LaBelle and her son currently own 100% of the company, though she says she’d welcome outside capital with open arms.

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