Friend,

Yesterday, we released American Story. I think it’s one of the most important ads we’ve ever made. If you haven’t watched it yet, take a minute and check it out. It’s really that important >>

Why am I so excited about this ad? Because it’s exactly the message that is going to help President Biden win in 2024.

Our President has a great story to tell. Historic job growth, expanded domestic manufacturing capacity, and lower drug prices. Basically, everything Trump told those swing voters he would do if they sent him to the White House, Biden has actually accomplished. The contrast couldn’t be more clear. He’s doing the work.

We still have a lot of work to do to make sure voters know what President Biden has done for the economy. The media is still caught in their doom loop because it generates ratings. At this point, the “recession” is more like the “red wave.” Neither happened. No matter how much the media narrative tried to say otherwise.

That’s why we get crazy polling that shows the vast majority of Americans are happy with their financial situation but worried about the economy. It doesn’t add up. 

Read that sentence again, and don’t underestimate the power of messaging. 

When the media keeps hitting people over the head with cherry-picked headlines spelling doom for the American economy, it’s no surprise that voters will start to buy into the false narratives about the state of our country. 

That’s why we released American Story. And that's why we’re leading the way to define the success of the Biden presidency this cycle.

We’ve got 14 months left to keep doing it. And to the media class and wannabe political forecasters who love to keep spelling doom for a second Biden term, I’ve got this to say: When we show voters the contrast, it’s never been more clear.

Come November 2024, they’re going to look at their ballot and see two choices. 

It’s insanity versus normalcy. It’s Trump’s obvious ego-driven authoritarianism versus President Biden’s servant-driven leadership. And it’s Trump’s years of failed policy versus a President who actually delivered on the promises he made to voters. 

In short, the 2024 election is a contrast. 

Think of American Story as our opening move in telling that story and making that contrast. Putting this ad up in front of millions of swing voters in Wisconsin is the perfect strategic move right now. 

But we’ve still got to keep hitting those same voters in Nevada, Georgia, Pennsylvania, and Michigan. That’s why we’re going to keep making more ads and keep targeting the voters who need to see them. 

We made a big opening move this week. But we’ve got a lot more work ahead of us. Can you pitch in to support American Story and the upcoming ads that will help make the contrast we need?

-Joe Trippi
Senior Advisor
The Lincoln Project
@JoeTrippi on Twitter