| From | Check My Ads <[email protected]> |
| Subject | ACTION: Email Index Exchange 📢 |
| Date | September 20, 2023 2:35 PM |
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If you're having trouble viewing this email, you can see it online, https:/=
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f2Y=3D.
Action: Email Index Exchange about Townhall.com
Climate Week action, day 3
Hey team,
Climate Week continues! Every day through Friday, we're sending you the con=
tact information for an ad network that's helping fund Townhall.com, a top =
climate change disinformation outlet. We need to email the ad companies and=
let them know what they're funding. Let's ask them to review these account=
s according to their own supply policies. (Read more about the overall effo=
rt in this week's BRANDED.)
Today's action target: Index Exchange
Index Exchange has a whole page full of glowing language about sustainabili=
ty and making =E2=80=9Cclimate conscious=E2=80=9D decisions. Is funding a s=
ite that denies the reality of climate change =E2=80=9Cclimate conscious=E2=
=80=9D?
In fact, Index Exchanged has already acknowledged the threat of climate dis=
information, joining a campaign at the end of last year that aimed to =E2=
=80=9Cstem misinformation on climate change.=E2=80=9D
And yet Index Exchange is still sending money to Townhall. Not exactly stem=
ming misinformation! Let's (politely) remind them of their own words and co=
mmitments with the email template below.
=20
We're trying something new this time: Click here to open an email with ever=
ything pre-filled, just add your name to the bottom. Let us know if it work=
s for you =E2=80=94 unfortunately, it won't work for everyone.
If that didn't work, or you'd like to do it manually, copy and paste the be=
low to their respective fields:
TO:
[email protected], [email protected], ray.ghanbari@in=
dexexchange.com, [email protected]
SUBJECT:
Do you know you're funding climate disinformation?
BODY:
Hello,
I'm reaching out to find out if Index Exchange plans to continue placing ad=
s on Townhall.com, despite the site running flagrantly afoul of your compan=
y's previous actions and goals.
Index Exchange has a whole page full of glowing language about sustainabili=
ty and making =E2=80=9Cclimate conscious=E2=80=9D decisions. Is funding a s=
ite that denies the reality of climate change =E2=80=9Cclimate conscious=E2=
=80=9D?
You have also acknowledged the threat of climate disinformation, joining a =
campaign at the end of last year that aimed to =E2=80=9Cstem misinformation=
on climate change.=E2=80=9D Yet Index Exchange is still sending money to T=
ownhall, a publisher with 46 columnists who are listed in climate watchdog =
DeSmog=E2=80=99s disinformation database. That's not exactly stemming misin=
formation!
You also probably didn't know that a Center for Countering Digital Hate rep=
ort found Townhall is in the top tier among 10 fringe publishers responsibl=
e for nearly 70% of Facebook user interactions with denying climate change.
But cursory online research shows you are connecting Townhall.com to the ad=
vertising supply chain, enabling the spread of its climate disinformation. =
And Townhall Media isn't just one site, it=E2=80=99s part of a sprawling ne=
tworking of hate speech and disinformation websites, including:
Bearing Arms
Hot Air
Instapundit
PJ Media
RedState
Twitchy
If you plan to continue funding climate disinformation, you can ignore this=
email. But if you'd rather NOT fund it, consider dropping Townhall's selle=
r IDs, 206666 and 186342.
Thank you,
[Your Name]
=20
Please let us know if you hear back from them! They will be reading your em=
ails and figuring out what the hell to do about all this.
Hugs,
Claire and Nandini
This email was sent to [email protected]. Click here to [link removed]
myads.app.neoncrm.com/np/clients/checkmyads/unsubscribeEmail.jsp?type=3D16&=
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<th class=3D"columns small-12 large-12 first last default" st=
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ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><h3 st=
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%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
; Margin-bottom: 10px; font-size: 28px; font-family: Montserrat, Verdana, s=
ans-serif;"><strong><span style=3D"font-family: Montserrat, Verdana, sans-s=
erif;"><span style=3D"font-size: 20pt;">Action: Email </span><span sty=
le=3D"font-size: 26.666666px;">Index Exchange about Townhall.com</span></sp=
an></strong></h3> <p style=3D"color: #3c4144; font-family: arial,helvetica,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;"><span style=3D"font-family: Montserrat, Verdana, sans-serif; font=
-size: 16pt;"><strong><span style=3D"color: #a8a29e;">Climate Week action, =
day 3</span></strong></span></p></th>=20
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<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hey team,</p> =
<p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-w=
eight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: =
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Climate =
Week continues! Every day through Friday, we're sending you the contact inf=
ormation for an ad network that's helping fund <a href=3D"[link removed]
mails.com/emails/tracking/click-link/tWloGjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y=
9zf2Y=3D/6bpsYcK1kL87-tYMMSCLMai__zR8T4wAcK4tFp71KIY=3D" style=3D"color: #0=
074d9; text-decoration: none; font-family: arial,helvetica,sans-serif; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Townhall=
.com</a>, a top climate change disinformation outlet. We need to email the =
ad companies and let them know what they're funding. Let's ask them to revi=
ew these accounts according to their own supply policies. (Read more about =
the overall effort in <a href=3D"[link removed]
/click-link/tWloGjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYM=
MSCLMRV2AaHxwpuYsJ2D_eAjfEE=3D" style=3D"color: #0074d9; text-decoration: n=
one; font-family: arial,helvetica,sans-serif; font-weight: inherit; padding=
: 0; text-align: left; line-height: 1.5;">this week's BRANDED</a>.)</p> <p =
style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weig=
ht: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12p=
t; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong>Tod=
ay's action target: Index Exchange</strong></p> <p style=3D"color: #3c4144;=
font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; mar=
gin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; mar=
gin-bottom: 10px; Margin-bottom: 10px;">Index Exchange has a <a href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/tWloGjaRTRvIXB230n3OezwZ=
W4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYMMSCLMVPGr8Dph4uVrXiy9LhfeOk=3D" styl=
e=3D"color: #0074d9; text-decoration: none; font-family: arial,helvetica,sa=
ns-serif; font-weight: inherit; padding: 0; text-align: left; line-height: =
1.5;">whole page full of glowing language</a> about sustainability and maki=
ng =E2=80=9Cclimate conscious=E2=80=9D decisions. Is funding a site that de=
nies the reality of climate change =E2=80=9Cclimate conscious=E2=80=9D?</p>=
<p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-=
weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size:=
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">In fact=
, Index Exchanged has already acknowledged the threat of climate disinforma=
tion, joining a campaign at the end of last year that aimed to <a href=3D"h=
ttps://api.neonemails.com/emails/tracking/click-link/tWloGjaRTRvIXB230n3Oez=
wZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYMMSCLMc7sblZ8lXO4Xb49BjnsHAU=3D" st=
yle=3D"color: #0074d9; text-decoration: none; font-family: arial,helvetica,=
sans-serif; font-weight: inherit; padding: 0; text-align: left; line-height=
: 1.5;">=E2=80=9Cstem misinformation on climate change.=E2=80=9D</a></p> <p=
style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-wei=
ght: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12=
pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">And yet In=
dex Exchange is still sending money to Townhall. Not exactly stemming misin=
formation! Let's (politely) remind them of their own words and commitments =
with the email template below.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: dashed; border-top-color: #000000; margin-top: 12px; margin-b=
ottom: 12px;" data-color=3D"#000000" data-thicknessnum=3D"1" data-dividerst=
yle=3D"dashed" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" d=
ata-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong>We're =
trying something new this time: </strong><a href=3D"mailto:press@index=
exchange.com,[email protected],[email protected]=
om,[email protected]?subject=3DDo%20you%20know%20you're%20fundin=
g%20climate%20disinformation?&body=3DHello,%0A%0AI'm%20reaching%20out%2=
0to%20find%20out%20if%20Index%20Exchange%20plans%20to%20continue%20placing%=
20ads%20on%20Townhall.com,%20despite%20the%20site%20running%20flagrantly%20=
afoul%20of%20your%20company's%20previous%20actions%20and%20goals.%0A%0AInde=
x%20Exchange%20has%20a%20whole%20page%20full%20of%20glowing%20language%20(h=
ttps://www.indexexchange.com/about/sustainability/)%20about%20sustainabilit=
y%20and%20making%20=E2=80=9Cclimate%20conscious=E2=80=9D%20decisions.%20Is%=
20funding%20a%20site%20that%20denies%20the%20reality%20of%20climate%20chang=
e%20=E2=80=9Cclimate%20conscious=E2=80=9D?%0A%0AYou%20have%20also%20acknowl=
edged%20the%20threat%20of%20climate%20disinformation,%20joining%20a%20campa=
ign%20at%20the%20end%20of%20last%20year%20that%20aimed%20to%20=E2=80=9Cstem=
%20misinformation%20on%20climate%20change=E2=80=9D%20([link removed]
.com/news/adtechcares-partners-project-drawdown-launch-145300527.html).%20Y=
et%20Index%20Exchange%20is%20still%20sending%20money%20to%20Townhall,%20a%2=
0publisher%20with%2046%20columnists%20who%20are%20listed%20in%20climate%20w=
atchdog%20DeSmog=E2=80=99s%20disinformation%20database%20([link removed]
g.com/climate-disinformation-database/).%20That's%20not%20exactly%20stemmin=
g%20misinformation!%0A%0AYou%20also%20probably%20didn't%20know%20that%20a%2=
0Center%20for%20Countering%20Digital%20Hate%20report%20([link removed]
.com/wp-content/uploads/2021/11/211101-Toxic-Ten-Report-FINAL-V2.5.pdf)%20f=
ound%20Townhall%20is%20in%20the%20top%20tier%20among%2010%20fringe%20publis=
hers%20responsible%20for%20nearly%2070%%20of%20Facebook%20user%20interactio=
ns%20with%20denying%20climate%20change.%0A%0ABut%20cursory%20online%20resea=
rch%20shows%20you%20are%20connecting%20Townhall.com%20to%20the%20advertisin=
g%20supply%20chain,%20enabling%20the%20spread%20of%20its%20climate%20disinf=
ormation.%20And%20Townhall%20Media%20isn't%20just%20one%20site,%20it=E2=80=
=99s%20part%20of%20a%20sprawling%20networking%20of%20hate%20speech%20and%20=
disinformation%20websites,%20including:%0ABearing%20Arms%0AHot%20Air%0AInst=
apundit%0APJ%20Media%0ARedState%0ATwitchy%0A%0AIf%20you%20plan%20to%20conti=
nue%20funding%20climate%20disinformation,%20you%20can%20ignore%20this%20ema=
il.%20But%20if%20you'd%20rather%20NOT%20fund%20it,%20consider%20dropping%20=
Townhall's%20seller%20IDs,%20206666%20and%20186342.%0A%0AThank%20you,%0A%0A=
[Your%20Name]" style=3D"color: #0074d9; text-decoration: none; font-family:=
arial,helvetica,sans-serif; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><strong>Click here to open an email with everythin=
g pre-filled, just add your name to the bottom. </strong></a>Let us know if=
it works for you =E2=80=94 unfortunately, it won't work for everyone.</p> =
<p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-w=
eight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: =
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">If that =
didn't work, or you'd like to do it manually, copy and paste the below to t=
heir respective fields:</p> <p style=3D"color: #3c4144; font-family: arial,=
helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px;"><strong>TO:</strong></p> <p style=3D"color: #3c4144; fo=
nt-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin=
: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin=
-bottom: 10px; Margin-bottom: 10px;">[email protected], jessica.bresl=
[email protected], [email protected], lori.goode@indexexcha=
nge.com</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><strong>SUBJECT:</strong></p> <p style=3D"color: #3c4144; font-family: =
arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin=
: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10=
px; Margin-bottom: 10px;">Do you know you're funding climate disinformation=
?</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><s=
trong>BODY:</strong></p> <p style=3D"color: #3c4144; font-family: arial,hel=
vetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px;">Hello,</p> <p style=3D"color: #3c4144; font-family: arial,=
helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px;">I'm reaching out to find out if Index Exchange plans to=
continue placing ads on <a href=3D"[link removed]
ing/click-link/tWloGjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-=
tYMMSCLMee6X7Sn9zHitHp99CmP6gg=3D" style=3D"color: #0074d9; text-decoration=
: none; font-family: arial,helvetica,sans-serif; font-weight: inherit; padd=
ing: 0; text-align: left; line-height: 1.5;">Townhall.com</a>, despite the =
site running flagrantly afoul of your company's previous actions and goals.=
</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Ind=
ex Exchange has a <a href=3D"[link removed]
ck-link/tWloGjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYMMSCL=
MZGQeIyUnIyak47fXzusCYc=3D" style=3D"color: #0074d9; text-decoration: none;=
font-family: arial,helvetica,sans-serif; font-weight: inherit; padding: 0;=
text-align: left; line-height: 1.5;">whole page full of glowing language</=
a> about sustainability and making =E2=80=9Cclimate conscious=E2=80=9D deci=
sions. Is funding a site that denies the reality of climate change =E2=80=
=9Cclimate conscious=E2=80=9D?</p> <p style=3D"color: #3c4144; font-family:=
arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margi=
n: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 1=
0px; Margin-bottom: 10px;">You have also acknowledged the threat of climate=
disinformation, joining a campaign at the end of last year that aimed to <=
a href=3D"[link removed]
IXB230n3OezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYMMSCLMXu3cu-E0PWsK_pgAEP=
HsME=3D" style=3D"color: #0074d9; text-decoration: none; font-family: arial=
,helvetica,sans-serif; font-weight: inherit; padding: 0; text-align: left; =
line-height: 1.5;">=E2=80=9Cstem misinformation on climate change.=E2=80=9D=
</a> Yet Index Exchange is still sending money to Townhall, a publisher wit=
h 46 columnists who are listed in <a href=3D"[link removed]
ils/tracking/click-link/tWloGjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bps=
YcK1kL87-tYMMSCLMWRyinhtQcY-cSfK-HSW4j8=3D" style=3D"color: #0074d9; text-d=
ecoration: none; font-family: arial,helvetica,sans-serif; font-weight: inhe=
rit; padding: 0; text-align: left; line-height: 1.5;">climate watchdog DeSm=
og=E2=80=99s disinformation database</a>. That's not exactly stemming misin=
formation!</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">You also probably didn't know that a <a href=3D"[link removed]
ls.com/emails/tracking/click-link/tWloGjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9zf=
2Y=3D/6bpsYcK1kL87-tYMMSCLMYmSbkLE-p6NBD2XbUKTxsw=3D" style=3D"color: #0074=
d9; text-decoration: none; font-family: arial,helvetica,sans-serif; font-we=
ight: inherit; padding: 0; text-align: left; line-height: 1.5;">Center for =
Countering Digital Hate report found</a> Townhall is in the top tier among =
10 fringe publishers responsible for nearly 70% of Facebook user interactio=
ns with denying climate change.</p> <p style=3D"color: #3c4144; font-family=
: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Marg=
in: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: =
10px; Margin-bottom: 10px;">But cursory online research shows you are conne=
cting <a href=3D"[link removed]
GjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYMMSCLMTOaAvD7HrLa=
xS12K6axTH0=3D" style=3D"color: #0074d9; text-decoration: none; font-family=
: arial,helvetica,sans-serif; font-weight: inherit; padding: 0; text-align:=
left; line-height: 1.5;">Townhall.com</a> to the advertising supply chain,=
enabling the spread of its climate disinformation. And Townhall Media isn'=
t just one site, it=E2=80=99s part of a sprawling networking of hate speech=
and disinformation websites, including:</p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Bearing Arms</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Hot Air</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Instapundit</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">PJ Media</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">RedState</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Twitchy</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">If you plan to continue funding climate disinformation, you ca=
n ignore this email. But if you'd rather NOT fund it, consider dropping Tow=
nhall's seller IDs, 206666 and 186342.</p> <p style=3D"color: #3c4144; font=
-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: =
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-b=
ottom: 10px; Margin-bottom: 10px;">Thank you,</p> <p style=3D"color: #3c414=
4; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; m=
argin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin-bottom: 10px; Margin-bottom: 10px;">[Your Name]</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: dashed; border-top-color: #282968; margin-top: 12px; margin-b=
ottom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"1" data-dividerst=
yle=3D"dashed" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" d=
ata-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
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<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
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rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Please let us =
know if you hear back from them! They will be reading your emails and figur=
ing out what the hell to do about all this.</p> <p style=3D"color: #3c4144;=
font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; mar=
gin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; mar=
gin-bottom: 10px; Margin-bottom: 10px;">Hugs,</p> <p style=3D"color: #3c414=
4; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; m=
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x; margin-bottom: 8px; height: auto; width: 30px;"> </a>=20
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ne-height: 2em; border-collapse: collapse; padding-top: 10px;">=20
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This email was sent to [email protected]. <a href=3D=
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e to unsubscribe.</a>
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</tr>=20
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<img src=3D"[link removed]
orgId=3Dcheckmyads&emailId=34fd1f42e493885f0e95241c98c5f2e83m369552=
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If you're having trouble viewing this email, you can see it online, [link removed].
Action: Email Index Exchange about Townhall.com
Climate Week action, day 3
Hey team,
Climate Week continues! Every day through Friday, we're sending you the contact information for an ad network that's helping fund Townhall.com, a top climate change disinformation outlet. We need to email the ad companies and let them know what they're funding. Let's ask them to review these accounts according to their own supply policies. (Read more about the overall effort in this week's BRANDED.)
Today's action target: Index Exchange
Index Exchange has a whole page full of glowing language about sustainability and making “climate conscious” decisions. Is funding a site that denies the reality of climate change “climate conscious”?
In fact, Index Exchanged has already acknowledged the threat of climate disinformation, joining a campaign at the end of last year that aimed to “stem misinformation on climate change.”
And yet Index Exchange is still sending money to Townhall. Not exactly stemming misinformation! Let's (politely) remind them of their own words and commitments with the email template below.
We're trying something new this time: Click here to open an email with everything pre-filled, just add your name to the bottom. Let us know if it works for you — unfortunately, it won't work for everyone.
If that didn't work, or you'd like to do it manually, copy and paste the below to their respective fields:
TO:
[email protected], [email protected], [email protected], [email protected]
SUBJECT:
Do you know you're funding climate disinformation?
BODY:
Hello,
I'm reaching out to find out if Index Exchange plans to continue placing ads on Townhall.com, despite the site running flagrantly afoul of your company's previous actions and goals.
Index Exchange has a whole page full of glowing language about sustainability and making “climate conscious” decisions. Is funding a site that denies the reality of climate change “climate conscious”?
You have also acknowledged the threat of climate disinformation, joining a campaign at the end of last year that aimed to “stem misinformation on climate change.” Yet Index Exchange is still sending money to Townhall, a publisher with 46 columnists who are listed in climate watchdog DeSmog’s disinformation database. That's not exactly stemming misinformation!
You also probably didn't know that a Center for Countering Digital Hate report found Townhall is in the top tier among 10 fringe publishers responsible for nearly 70% of Facebook user interactions with denying climate change.
But cursory online research shows you are connecting Townhall.com to the advertising supply chain, enabling the spread of its climate disinformation. And Townhall Media isn't just one site, it’s part of a sprawling networking of hate speech and disinformation websites, including:
Bearing Arms
Hot Air
Instapundit
PJ Media
RedState
Twitchy
If you plan to continue funding climate disinformation, you can ignore this email. But if you'd rather NOT fund it, consider dropping Townhall's seller IDs, 206666 and 186342.
Thank you,
[Your Name]
Please let us know if you hear back from them! They will be reading your emails and figuring out what the hell to do about all this.
Hugs,
Claire and Nandini
This email was sent to [email protected]. Click here to [link removed].
Content-Type: multipart/alternative;
boundary="----=_Part_146515443_866512705.1695220531210"
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Content-Type: text/plain; charset=utf-8
Content-Transfer-Encoding: quoted-printable
If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/tWloGjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9z=
f2Y=3D.
Action: Email Index Exchange about Townhall.com
Climate Week action, day 3
Hey team,
Climate Week continues! Every day through Friday, we're sending you the con=
tact information for an ad network that's helping fund Townhall.com, a top =
climate change disinformation outlet. We need to email the ad companies and=
let them know what they're funding. Let's ask them to review these account=
s according to their own supply policies. (Read more about the overall effo=
rt in this week's BRANDED.)
Today's action target: Index Exchange
Index Exchange has a whole page full of glowing language about sustainabili=
ty and making =E2=80=9Cclimate conscious=E2=80=9D decisions. Is funding a s=
ite that denies the reality of climate change =E2=80=9Cclimate conscious=E2=
=80=9D?
In fact, Index Exchanged has already acknowledged the threat of climate dis=
information, joining a campaign at the end of last year that aimed to =E2=
=80=9Cstem misinformation on climate change.=E2=80=9D
And yet Index Exchange is still sending money to Townhall. Not exactly stem=
ming misinformation! Let's (politely) remind them of their own words and co=
mmitments with the email template below.
=20
We're trying something new this time: Click here to open an email with ever=
ything pre-filled, just add your name to the bottom. Let us know if it work=
s for you =E2=80=94 unfortunately, it won't work for everyone.
If that didn't work, or you'd like to do it manually, copy and paste the be=
low to their respective fields:
TO:
[email protected], [email protected], ray.ghanbari@in=
dexexchange.com, [email protected]
SUBJECT:
Do you know you're funding climate disinformation?
BODY:
Hello,
I'm reaching out to find out if Index Exchange plans to continue placing ad=
s on Townhall.com, despite the site running flagrantly afoul of your compan=
y's previous actions and goals.
Index Exchange has a whole page full of glowing language about sustainabili=
ty and making =E2=80=9Cclimate conscious=E2=80=9D decisions. Is funding a s=
ite that denies the reality of climate change =E2=80=9Cclimate conscious=E2=
=80=9D?
You have also acknowledged the threat of climate disinformation, joining a =
campaign at the end of last year that aimed to =E2=80=9Cstem misinformation=
on climate change.=E2=80=9D Yet Index Exchange is still sending money to T=
ownhall, a publisher with 46 columnists who are listed in climate watchdog =
DeSmog=E2=80=99s disinformation database. That's not exactly stemming misin=
formation!
You also probably didn't know that a Center for Countering Digital Hate rep=
ort found Townhall is in the top tier among 10 fringe publishers responsibl=
e for nearly 70% of Facebook user interactions with denying climate change.
But cursory online research shows you are connecting Townhall.com to the ad=
vertising supply chain, enabling the spread of its climate disinformation. =
And Townhall Media isn't just one site, it=E2=80=99s part of a sprawling ne=
tworking of hate speech and disinformation websites, including:
Bearing Arms
Hot Air
Instapundit
PJ Media
RedState
Twitchy
If you plan to continue funding climate disinformation, you can ignore this=
email. But if you'd rather NOT fund it, consider dropping Townhall's selle=
r IDs, 206666 and 186342.
Thank you,
[Your Name]
=20
Please let us know if you hear back from them! They will be reading your em=
ails and figuring out what the hell to do about all this.
Hugs,
Claire and Nandini
This email was sent to [email protected]. Click here to [link removed]
myads.app.neoncrm.com/np/clients/checkmyads/unsubscribeEmail.jsp?type=3D16&=
emailId=3D34fd1f42e493885f0e95241c98c5f2e83m36955234f&userId=3DYZi1e6b19Xtj=
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</head>=20
<body style=3D"min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-s=
ize-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-b=
ox; box-sizing: border-box; color: #3c4144; font-family: arial,helvetica,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; width: 100%;"> <!--[if !gte mso 9]>=
<!--><span style=3D"display:none !important; font-size:0px; line-height:0px=
; max-height:0px; max-width:0px; opacity:0; overflow:hidden; visibility:hid=
den; mso-hide:all;"><!--NEONCRM-PREVIEW-TEXT-START---->Let's ask them why t=
hey're funding climate disinformation.<!--NEONCRM-PREVIEW-TEXT-END-----></s=
pan> <!--<![endif]-->=20
<table class=3D"body" style=3D"border-spacing: 0; border-collapse: collap=
se; vertical-align: top; background: #fff; height: 100%; width: 100%; color=
: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddi=
ng: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height=
: 1.5; background-color: #FFFFFF;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=20
<td class=3D"float-center" align=3D"center" valign=3D"top" style=3D"wo=
rd-wrap: break-word; vertical-align: top; color: #3c4144; font-family: aria=
l,helvetica,sans-serif; font-weight: 400; padding: 0; font-size: 12pt; line=
-height: 1.5; margin: 0 auto; Margin: 0 auto; float: none; text-align: cent=
er; border-collapse: collapse;">=20
<center style=3D"min-width: 540px; width: 100%;">=20
<table class=3D"container" width=3D"600" style=3D"border-spacing: 0;=
border-collapse: collapse; padding: 0; vertical-align: top; background: #f=
efefe; width: 600px; margin: 0 auto; Margin: 0 auto; text-align: inherit; b=
ackground-color: #FFFFFF;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=
=20
<td style=3D"word-wrap: break-word; vertical-align: top; color: #=
3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding:=
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; border-collapse: collapse;">=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif; min-height: 16px;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: left; ma=
rgin: 0 auto; Margin: 0 auto; padding-top: 24px; word-break: break-word; wi=
dth: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-=
height: 2em; border-collapse: collapse; padding-bottom: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
If you're having trouble viewing this email, you can <a hre=
f=3D"[link removed]
0n3OezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYMMSCLMaD3FAChuuLp9SQDFqZGnx8=
=3D" target=3D"_blank" title=3D"View email online" style=3D"color: #0074d9;=
text-decoration: none; font-family: arial,helvetica,sans-serif; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">see it online<=
/a>.
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row first-row-header only9" style=3D"border-spac=
ing: 0; border-collapse: collapse; vertical-align: top; text-align: left; p=
adding: 0; position: relative; width: 100%; display: table; margin: 0; Marg=
in: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif;"=
>=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 24px; padding-bottom: 6px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CRM_ACTION_Header_Day3.jpg" alt=
=3D"CRM_ACTION_Header_Day3.jpg" width=3D"600" align=3D"center" style=3D"out=
line: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-wid=
th: 100%; clear: both; display: block; margin: 0 auto; Margin: 0 auto; floa=
t: none; text-align: center; height: auto;"><!--[if mso]></center><![end-if=
]-->
</figure> <p style=3D"color: #3c4144; font-family: arial,hel=
vetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #A8A29E; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#A8A29E" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><h3 st=
yle=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 130=
%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
; Margin-bottom: 10px; font-size: 28px; font-family: Montserrat, Verdana, s=
ans-serif;"><strong><span style=3D"font-family: Montserrat, Verdana, sans-s=
erif;"><span style=3D"font-size: 20pt;">Action: Email </span><span sty=
le=3D"font-size: 26.666666px;">Index Exchange about Townhall.com</span></sp=
an></strong></h3> <p style=3D"color: #3c4144; font-family: arial,helvetica,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;"><span style=3D"font-family: Montserrat, Verdana, sans-serif; font=
-size: 16pt;"><strong><span style=3D"color: #a8a29e;">Climate Week action, =
day 3</span></strong></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hey team,</p> =
<p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-w=
eight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: =
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Climate =
Week continues! Every day through Friday, we're sending you the contact inf=
ormation for an ad network that's helping fund <a href=3D"[link removed]
mails.com/emails/tracking/click-link/tWloGjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y=
9zf2Y=3D/6bpsYcK1kL87-tYMMSCLMai__zR8T4wAcK4tFp71KIY=3D" style=3D"color: #0=
074d9; text-decoration: none; font-family: arial,helvetica,sans-serif; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Townhall=
.com</a>, a top climate change disinformation outlet. We need to email the =
ad companies and let them know what they're funding. Let's ask them to revi=
ew these accounts according to their own supply policies. (Read more about =
the overall effort in <a href=3D"[link removed]
/click-link/tWloGjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYM=
MSCLMRV2AaHxwpuYsJ2D_eAjfEE=3D" style=3D"color: #0074d9; text-decoration: n=
one; font-family: arial,helvetica,sans-serif; font-weight: inherit; padding=
: 0; text-align: left; line-height: 1.5;">this week's BRANDED</a>.)</p> <p =
style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weig=
ht: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12p=
t; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong>Tod=
ay's action target: Index Exchange</strong></p> <p style=3D"color: #3c4144;=
font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; mar=
gin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; mar=
gin-bottom: 10px; Margin-bottom: 10px;">Index Exchange has a <a href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/tWloGjaRTRvIXB230n3OezwZ=
W4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYMMSCLMVPGr8Dph4uVrXiy9LhfeOk=3D" styl=
e=3D"color: #0074d9; text-decoration: none; font-family: arial,helvetica,sa=
ns-serif; font-weight: inherit; padding: 0; text-align: left; line-height: =
1.5;">whole page full of glowing language</a> about sustainability and maki=
ng =E2=80=9Cclimate conscious=E2=80=9D decisions. Is funding a site that de=
nies the reality of climate change =E2=80=9Cclimate conscious=E2=80=9D?</p>=
<p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-=
weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size:=
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">In fact=
, Index Exchanged has already acknowledged the threat of climate disinforma=
tion, joining a campaign at the end of last year that aimed to <a href=3D"h=
ttps://api.neonemails.com/emails/tracking/click-link/tWloGjaRTRvIXB230n3Oez=
wZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYMMSCLMc7sblZ8lXO4Xb49BjnsHAU=3D" st=
yle=3D"color: #0074d9; text-decoration: none; font-family: arial,helvetica,=
sans-serif; font-weight: inherit; padding: 0; text-align: left; line-height=
: 1.5;">=E2=80=9Cstem misinformation on climate change.=E2=80=9D</a></p> <p=
style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-wei=
ght: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12=
pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">And yet In=
dex Exchange is still sending money to Townhall. Not exactly stemming misin=
formation! Let's (politely) remind them of their own words and commitments =
with the email template below.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: dashed; border-top-color: #000000; margin-top: 12px; margin-b=
ottom: 12px;" data-color=3D"#000000" data-thicknessnum=3D"1" data-dividerst=
yle=3D"dashed" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" d=
ata-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong>We're =
trying something new this time: </strong><a href=3D"mailto:press@index=
exchange.com,[email protected],[email protected]=
om,[email protected]?subject=3DDo%20you%20know%20you're%20fundin=
g%20climate%20disinformation?&body=3DHello,%0A%0AI'm%20reaching%20out%2=
0to%20find%20out%20if%20Index%20Exchange%20plans%20to%20continue%20placing%=
20ads%20on%20Townhall.com,%20despite%20the%20site%20running%20flagrantly%20=
afoul%20of%20your%20company's%20previous%20actions%20and%20goals.%0A%0AInde=
x%20Exchange%20has%20a%20whole%20page%20full%20of%20glowing%20language%20(h=
ttps://www.indexexchange.com/about/sustainability/)%20about%20sustainabilit=
y%20and%20making%20=E2=80=9Cclimate%20conscious=E2=80=9D%20decisions.%20Is%=
20funding%20a%20site%20that%20denies%20the%20reality%20of%20climate%20chang=
e%20=E2=80=9Cclimate%20conscious=E2=80=9D?%0A%0AYou%20have%20also%20acknowl=
edged%20the%20threat%20of%20climate%20disinformation,%20joining%20a%20campa=
ign%20at%20the%20end%20of%20last%20year%20that%20aimed%20to%20=E2=80=9Cstem=
%20misinformation%20on%20climate%20change=E2=80=9D%20([link removed]
.com/news/adtechcares-partners-project-drawdown-launch-145300527.html).%20Y=
et%20Index%20Exchange%20is%20still%20sending%20money%20to%20Townhall,%20a%2=
0publisher%20with%2046%20columnists%20who%20are%20listed%20in%20climate%20w=
atchdog%20DeSmog=E2=80=99s%20disinformation%20database%20([link removed]
g.com/climate-disinformation-database/).%20That's%20not%20exactly%20stemmin=
g%20misinformation!%0A%0AYou%20also%20probably%20didn't%20know%20that%20a%2=
0Center%20for%20Countering%20Digital%20Hate%20report%20([link removed]
.com/wp-content/uploads/2021/11/211101-Toxic-Ten-Report-FINAL-V2.5.pdf)%20f=
ound%20Townhall%20is%20in%20the%20top%20tier%20among%2010%20fringe%20publis=
hers%20responsible%20for%20nearly%2070%%20of%20Facebook%20user%20interactio=
ns%20with%20denying%20climate%20change.%0A%0ABut%20cursory%20online%20resea=
rch%20shows%20you%20are%20connecting%20Townhall.com%20to%20the%20advertisin=
g%20supply%20chain,%20enabling%20the%20spread%20of%20its%20climate%20disinf=
ormation.%20And%20Townhall%20Media%20isn't%20just%20one%20site,%20it=E2=80=
=99s%20part%20of%20a%20sprawling%20networking%20of%20hate%20speech%20and%20=
disinformation%20websites,%20including:%0ABearing%20Arms%0AHot%20Air%0AInst=
apundit%0APJ%20Media%0ARedState%0ATwitchy%0A%0AIf%20you%20plan%20to%20conti=
nue%20funding%20climate%20disinformation,%20you%20can%20ignore%20this%20ema=
il.%20But%20if%20you'd%20rather%20NOT%20fund%20it,%20consider%20dropping%20=
Townhall's%20seller%20IDs,%20206666%20and%20186342.%0A%0AThank%20you,%0A%0A=
[Your%20Name]" style=3D"color: #0074d9; text-decoration: none; font-family:=
arial,helvetica,sans-serif; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><strong>Click here to open an email with everythin=
g pre-filled, just add your name to the bottom. </strong></a>Let us know if=
it works for you =E2=80=94 unfortunately, it won't work for everyone.</p> =
<p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-w=
eight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: =
12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">If that =
didn't work, or you'd like to do it manually, copy and paste the below to t=
heir respective fields:</p> <p style=3D"color: #3c4144; font-family: arial,=
helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px;"><strong>TO:</strong></p> <p style=3D"color: #3c4144; fo=
nt-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin=
: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin=
-bottom: 10px; Margin-bottom: 10px;">[email protected], jessica.bresl=
[email protected], [email protected], lori.goode@indexexcha=
nge.com</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;"><strong>SUBJECT:</strong></p> <p style=3D"color: #3c4144; font-family: =
arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin=
: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10=
px; Margin-bottom: 10px;">Do you know you're funding climate disinformation=
?</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><s=
trong>BODY:</strong></p> <p style=3D"color: #3c4144; font-family: arial,hel=
vetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px;">Hello,</p> <p style=3D"color: #3c4144; font-family: arial,=
helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px;">I'm reaching out to find out if Index Exchange plans to=
continue placing ads on <a href=3D"[link removed]
ing/click-link/tWloGjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-=
tYMMSCLMee6X7Sn9zHitHp99CmP6gg=3D" style=3D"color: #0074d9; text-decoration=
: none; font-family: arial,helvetica,sans-serif; font-weight: inherit; padd=
ing: 0; text-align: left; line-height: 1.5;">Townhall.com</a>, despite the =
site running flagrantly afoul of your company's previous actions and goals.=
</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Ind=
ex Exchange has a <a href=3D"[link removed]
ck-link/tWloGjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYMMSCL=
MZGQeIyUnIyak47fXzusCYc=3D" style=3D"color: #0074d9; text-decoration: none;=
font-family: arial,helvetica,sans-serif; font-weight: inherit; padding: 0;=
text-align: left; line-height: 1.5;">whole page full of glowing language</=
a> about sustainability and making =E2=80=9Cclimate conscious=E2=80=9D deci=
sions. Is funding a site that denies the reality of climate change =E2=80=
=9Cclimate conscious=E2=80=9D?</p> <p style=3D"color: #3c4144; font-family:=
arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margi=
n: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 1=
0px; Margin-bottom: 10px;">You have also acknowledged the threat of climate=
disinformation, joining a campaign at the end of last year that aimed to <=
a href=3D"[link removed]
IXB230n3OezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYMMSCLMXu3cu-E0PWsK_pgAEP=
HsME=3D" style=3D"color: #0074d9; text-decoration: none; font-family: arial=
,helvetica,sans-serif; font-weight: inherit; padding: 0; text-align: left; =
line-height: 1.5;">=E2=80=9Cstem misinformation on climate change.=E2=80=9D=
</a> Yet Index Exchange is still sending money to Townhall, a publisher wit=
h 46 columnists who are listed in <a href=3D"[link removed]
ils/tracking/click-link/tWloGjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bps=
YcK1kL87-tYMMSCLMWRyinhtQcY-cSfK-HSW4j8=3D" style=3D"color: #0074d9; text-d=
ecoration: none; font-family: arial,helvetica,sans-serif; font-weight: inhe=
rit; padding: 0; text-align: left; line-height: 1.5;">climate watchdog DeSm=
og=E2=80=99s disinformation database</a>. That's not exactly stemming misin=
formation!</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">You also probably didn't know that a <a href=3D"[link removed]
ls.com/emails/tracking/click-link/tWloGjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9zf=
2Y=3D/6bpsYcK1kL87-tYMMSCLMYmSbkLE-p6NBD2XbUKTxsw=3D" style=3D"color: #0074=
d9; text-decoration: none; font-family: arial,helvetica,sans-serif; font-we=
ight: inherit; padding: 0; text-align: left; line-height: 1.5;">Center for =
Countering Digital Hate report found</a> Townhall is in the top tier among =
10 fringe publishers responsible for nearly 70% of Facebook user interactio=
ns with denying climate change.</p> <p style=3D"color: #3c4144; font-family=
: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Marg=
in: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: =
10px; Margin-bottom: 10px;">But cursory online research shows you are conne=
cting <a href=3D"[link removed]
GjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYMMSCLMTOaAvD7HrLa=
xS12K6axTH0=3D" style=3D"color: #0074d9; text-decoration: none; font-family=
: arial,helvetica,sans-serif; font-weight: inherit; padding: 0; text-align:=
left; line-height: 1.5;">Townhall.com</a> to the advertising supply chain,=
enabling the spread of its climate disinformation. And Townhall Media isn'=
t just one site, it=E2=80=99s part of a sprawling networking of hate speech=
and disinformation websites, including:</p>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Bearing Arms</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Hot Air</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Instapundit</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">PJ Media</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">RedState</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Twitchy</li>=20
</ul> <p style=3D"color: #3c4144; font-family: arial,helveti=
ca,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;">If you plan to continue funding climate disinformation, you ca=
n ignore this email. But if you'd rather NOT fund it, consider dropping Tow=
nhall's seller IDs, 206666 and 186342.</p> <p style=3D"color: #3c4144; font=
-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: =
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-b=
ottom: 10px; Margin-bottom: 10px;">Thank you,</p> <p style=3D"color: #3c414=
4; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; m=
argin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin-bottom: 10px; Margin-bottom: 10px;">[Your Name]</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: dashed; border-top-color: #282968; margin-top: 12px; margin-b=
ottom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"1" data-dividerst=
yle=3D"dashed" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" d=
ata-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Please let us =
know if you hear back from them! They will be reading your emails and figur=
ing out what the hell to do about all this.</p> <p style=3D"color: #3c4144;=
font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; mar=
gin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; mar=
gin-bottom: 10px; Margin-bottom: 10px;">Hugs,</p> <p style=3D"color: #3c414=
4; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; m=
argin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin-bottom: 10px; Margin-bottom: 10px;">Claire and Nandini</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #FFFFFF; font-family: arial,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 24px; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #A8A29E; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#A8A29E" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
ezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYMMSCLMVRhpUcWTdFqa67Wug-bgsE=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-fami=
ly: arial,helvetica,sans-serif; font-weight: inherit; padding: 0; text-alig=
n: left; line-height: 1.5; margin: 5px; Margin: 5px;" title=3D"Facebook"> <=
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s.com/email/lighticons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D=
"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max=
-width: 100%; clear: both; margin: 0 auto; Margin: 0 auto; float: none; tex=
t-align: center; border: none; display: inline; margin-top: 8px; margin-bot=
tom: 8px; height: auto; width: 30px;"> </a> <a href=3D"[link removed]
ls.com/emails/tracking/click-link/tWloGjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9zf=
2Y=3D/6bpsYcK1kL87-tYMMSCLMfjZ_z23B5STwsb8S11r8WA=3D" target=3D"_blank" sty=
le=3D"color: #0074d9; text-decoration: none; font-family: arial,helvetica,s=
ans-serif; font-weight: inherit; padding: 0; text-align: left; line-height:=
1.5; margin: 5px; Margin: 5px;" title=3D"Instagram"> <img class=3D"email-i=
con" width=3D"30" src=3D"[link removed]
ns/Instagram.png" border=3D"0" alt=3D"Instagram" style=3D"outline: none; te=
xt-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clea=
r: both; margin: 0 auto; Margin: 0 auto; float: none; text-align: center; b=
order: none; display: inline; margin-top: 8px; margin-bottom: 8px; height: =
auto; width: 30px;"> </a> <a href=3D"[link removed]
king/click-link/tWloGjaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87=
-tYMMSCLMZYhOKpU-6QmlGzv3cWvhf0=3D" target=3D"_blank" style=3D"color: #0074=
d9; text-decoration: none; font-family: arial,helvetica,sans-serif; font-we=
ight: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px;=
Margin: 5px;" title=3D"LinkedIn"> <img class=3D"email-icon" width=3D"30" s=
rc=3D"[link removed]" bo=
rder=3D"0" alt=3D"LinkedIn" style=3D"outline: none; text-decoration: none; =
-ms-interpolation-mode: bicubic; max-width: 100%; clear: both; margin: 0 au=
to; Margin: 0 auto; float: none; text-align: center; border: none; display:=
inline; margin-top: 8px; margin-bottom: 8px; height: auto; width: 30px;"> =
</a> <a href=3D"[link removed]
jaRTRvIXB230n3OezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYMMSCLMfWXgZ91L2I_U=
dPhJK6A9-E=3D" target=3D"_blank" style=3D"color: #0074d9; text-decoration: =
none; font-family: arial,helvetica,sans-serif; font-weight: inherit; paddin=
g: 0; text-align: left; line-height: 1.5; margin: 5px; Margin: 5px;" title=
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tic.s3.amazonaws.com/email/lighticons/Twitter.png" border=3D"0" alt=3D"Twit=
ter" style=3D"outline: none; text-decoration: none; -ms-interpolation-mode:=
bicubic; max-width: 100%; clear: both; margin: 0 auto; Margin: 0 auto; flo=
at: none; text-align: center; border: none; display: inline; margin-top: 8p=
x; margin-bottom: 8px; height: auto; width: 30px;"> </a>=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: left; ma=
rgin: 0 auto; Margin: 0 auto; padding-bottom: 24px; word-break: break-word;=
width: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; li=
ne-height: 2em; border-collapse: collapse; padding-top: 10px;">=20
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This email was sent to [email protected]. <a href=3D=
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ezwZW4UkCZNBUVCj3Y9zf2Y=3D/6bpsYcK1kL87-tYMMSCLMdPZ2ihLI6yApd9A9sVTs3U=3D" =
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74d9; text-decoration: none; font-family: arial,helvetica,sans-serif; font-=
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e to unsubscribe.</a>
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Action: Email Index Exchange about Townhall.com
Climate Week action, day 3
Hey team,
Climate Week continues! Every day through Friday, we're sending you the contact information for an ad network that's helping fund Townhall.com, a top climate change disinformation outlet. We need to email the ad companies and let them know what they're funding. Let's ask them to review these accounts according to their own supply policies. (Read more about the overall effort in this week's BRANDED.)
Today's action target: Index Exchange
Index Exchange has a whole page full of glowing language about sustainability and making “climate conscious” decisions. Is funding a site that denies the reality of climate change “climate conscious”?
In fact, Index Exchanged has already acknowledged the threat of climate disinformation, joining a campaign at the end of last year that aimed to “stem misinformation on climate change.”
And yet Index Exchange is still sending money to Townhall. Not exactly stemming misinformation! Let's (politely) remind them of their own words and commitments with the email template below.
We're trying something new this time: Click here to open an email with everything pre-filled, just add your name to the bottom. Let us know if it works for you — unfortunately, it won't work for everyone.
If that didn't work, or you'd like to do it manually, copy and paste the below to their respective fields:
TO:
[email protected], [email protected], [email protected], [email protected]
SUBJECT:
Do you know you're funding climate disinformation?
BODY:
Hello,
I'm reaching out to find out if Index Exchange plans to continue placing ads on Townhall.com, despite the site running flagrantly afoul of your company's previous actions and goals.
Index Exchange has a whole page full of glowing language about sustainability and making “climate conscious” decisions. Is funding a site that denies the reality of climate change “climate conscious”?
You have also acknowledged the threat of climate disinformation, joining a campaign at the end of last year that aimed to “stem misinformation on climate change.” Yet Index Exchange is still sending money to Townhall, a publisher with 46 columnists who are listed in climate watchdog DeSmog’s disinformation database. That's not exactly stemming misinformation!
You also probably didn't know that a Center for Countering Digital Hate report found Townhall is in the top tier among 10 fringe publishers responsible for nearly 70% of Facebook user interactions with denying climate change.
But cursory online research shows you are connecting Townhall.com to the advertising supply chain, enabling the spread of its climate disinformation. And Townhall Media isn't just one site, it’s part of a sprawling networking of hate speech and disinformation websites, including:
Bearing Arms
Hot Air
Instapundit
PJ Media
RedState
Twitchy
If you plan to continue funding climate disinformation, you can ignore this email. But if you'd rather NOT fund it, consider dropping Townhall's seller IDs, 206666 and 186342.
Thank you,
[Your Name]
Please let us know if you hear back from them! They will be reading your emails and figuring out what the hell to do about all this.
Hugs,
Claire and Nandini
This email was sent to [email protected]. Click here to [link removed].
Message Analysis
- Sender: Check My Ads
- Political Party: n/a
- Country: United States
- State/Locality: n/a
- Office: n/a