I've been working in politics for more than 50 years now, and I don't think I have ever seen an election as important as this one.

Dear fellow MoveOn member,

It may be hard to believe, but the 2024 election cycle is officially underway. With less than four months until the first ballots are cast, I want to talk to you about this terrifyingly high-stakes election—and what we need to do together to win it.

But we need to start by grounding ourselves in some uncomfortable realities.

First: Donald Trump is all but certain to be the Republican nominee. Even after being indicted for 91 separate felonies, he still leads all the other GOP candidates by double digits in recent polls.1

Second: The race between Trump and President Biden is going to be close. Very close. Some of the most recent polls show a dead heat between the candidates, and just like in 2020, it is likely that the race will come down to just a handful of voters in a handful of states.2

And third: If we lose this race, we will lose American democracy—because Donald Trump is a fascist. Not an authoritarian, not a right-wing extremist—he is a fascist, and we should not be afraid to call him one.

This election could not be more important, which is why I am so grateful to have an organization like MoveOn (which is celebrating its 25th anniversary next month!) that is prepared to execute on a strategic, innovative, and highly impactful campaign to win in 2024. I'll tell you more about it below, but first I need to ask, John:

Will you join me and chip in $5 a month to power MoveOn's democracy-saving campaign to win the 2024 election?

Yes, I'll chip in monthly.

No, I'm sorry, I can't make a monthly donation.

What does MoveOn plan to do in their 2024 election campaign? It's simple, really.

They plan to make sure that voters who aren't so plugged in to political news know about both the big accomplishments President Biden has made in his first term and the extent of Trump's years of corruption and criminality.

OK, maybe it's not that simple.

The first step—which is currently underway—involves MoveOn harnessing the impressive brainpower of their analytics team to identify the exact voters in the exact districts in the exact states who will form the key constituencies needed to win.

Then, they will begin deploying innovative, data-backed tactics that their research has shown will be most effective at turning out those voters on Election Day.

Those tactics will include things like:

I've seen MoveOn's plans, and I am confident in their strategy—but I also know that they can do this work only if MoveOn members come together to make sure they have the resources they need.

I've been working in politics for more than 50 years now, and I don't think I have ever seen an election as important as this one. Will you join me and pitch in $5 a month to help MoveOn do everything it takes from now through Election Day to defeat the fascist GOP?

Yes, I'll chip in monthly.

No, I'm sorry, I can't make a monthly donation.

Thanks for all you do.

–Robert Reich

Sources:

1. "Trump holds on, DeSantis slips: 3 new polls shine light on Republican presidential primary race," Yahoo!News, September 14, 2023
https://act.moveon.org/go/180226?t=6&akid=362460%2E40999114%2Escr2Je

2. "2024 election: Biden, Trump in a statistical tie in latest Quinnipiac poll," CNBC, September 13, 2023
https://act.moveon.org/go/180227?t=8&akid=362460%2E40999114%2Escr2Je

Want to support MoveOn's work? Book bans have skyrocketed thanks to right-wing state laws which have forced teachers to remove books from their classrooms. In response, MoveOn is launching a "Banned Bookmobile," filling it with books that the far right has banned, and driving it around to hand out those books, for free, in highly trafficked areas that will attract media attention. To keep the Banned Bookmobile up and running into 2024, MoveOn needs your help.

Will you start a monthly gift to power MoveOn's critical work?

Yes, I'll chip in $5 a month.

No, I'm sorry, I can't make a monthly donation.


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