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TradeBriefs Editorial

From the Editor's Desk

What Makes a Good Salesman

Despite millions of dollars spent on combating the high turnover rate among insurance agents, the rate—approximately 50% within the first year and 80% within the first three years—had remained steady for the more than 35 years preceding the publication of Mayer and Greenberg’s 1964 article. The authors devoted seven years of research to studying the problem of the ineffectiveness of large numbers of salespeople. They discovered flaws in the established methods of selection and revealed the two basic qualities that any good salesperson must have: empathy and ego drive.

Empathy, in this context, is the central ability to feel as other people do in order to sell them a product or service; a buyer who senses a salesperson’s empathy will provide him with valuable feedback, which will in turn facilitate the sale. The authors define the second of the two qualities, ego drive, as the personal desire and need to make the sale—not because of the money to be gained but because the salesperson feels he has to. For sales reps with strong ego drives, every sale is a conquest that dramatically improves their self-perception. In the dynamic relationship between empathy and ego drive, each must work to reinforce the other.

Continued here


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California Lawmakers Push for a Court Ruling on Trump’s Eligibility
“I think anybody who says that there’s an easy answer is probably being a little reductive in their analysis,” Anthony Michael Kreis, an assistant professor of law at Georgia State University, said in a recent interview.


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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed byour Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contactDow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.


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The turbo-charged plants that could boost farm output
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Post Office: Horizon scandal victims offered £600,000 compensation
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IMF pledges to stay in 'our lane' on climate
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FBI director urges private sector to lend government more support in cyber intelligence
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Salesforce turns to 'boomerangs,' luring back former execs to help reignite growth
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How a North Korean cyber group impersonated a Washington D.C. analyst    
How a North Korean cyber group impersonated a Washington D.C. analyst
Ultimately, her colleague heeded her warnings and contacted the person he thought he was corresponding with another way. The North Korean doppelganger, in the meantime, had decided to break off contact and in a bizarre turn of events, apologized for any confusion and blamed it on \"Nk hackers.\"


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Stellantis could close 18 facilities under UAW deal — here are the full details of its latest offer
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Striking unions impacting the economy at a level not seen in decades
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UAW president downplays White House involvement in strike talks    
UAW president downplays White House involvement in strike talks
\"The autoworkers are being sold down the river by their leadership, and their leadership should endorse Trump,\" Trump, who is the frontrunner for the 2024 Republican nomination, told NBC News in an interview.


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Watch now: ETF Edge with the CEO of Defiance - first ETF to trade in zero-day-to-expiry options    
Watch now: ETF Edge with the CEO of Defiance - first ETF to trade in zero-day-to-expiry options
CNBC\'s ETF Edge is dedicated to the fastest-growing trend in investing right now: ETFs. Every Monday, Bob Pisani will be joined by a panel of top market participants to offer educational and actionable advice to help you build your best portfolio.


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Agility Robotics is opening a humanoid robot factory, beating Tesla to the punch    
Agility Robotics is opening a humanoid robot factory, beating Tesla to the punch
Matt Ocko, managing partner at DCVC and an investor in Agility, told CNBC that Digit should \"fill millions of unmet roles that human beings don\'t want.\" At the same time, he emphasized, Agility Robotics has designed its humanoid robots to work safely and autonomously as a \"robotic co-worker.\"


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Microsoft product chief Panos Panay is leaving the company    
Microsoft product chief Panos Panay is leaving the company
We will set up time for an AMA in the coming days to answer questions. Let\'s continue to stay focused on executing on our existing plans. Thank you for all that you do, and the impact that you have for our customers and partners.  




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