Big news from Capitol Hill: Members of Congress just reintroduced the Banning Surveillance Advertising Act – bold legislation that will ban the toxic business model at the core of Big Tech’s proliferation of disinformation and extremism on and offline.

Add your name to urge Congress to pass the Banning Surveillance Advertising Act:

Surveillance advertising accounts for 98% of Meta’s revenue. [1] It’s the pernicious practice of extensively tracking and profiling individuals and groups, and then microtargeting ads at them based on their behavioral history, relationships, and identity. This business model fuels the spread of misinformation, extremism, hate, and discrimination by incentivizing the creation and recommendation of content that keeps us hooked for as long as possible in order to target us with ads.

We need to ban surveillance advertising to get to the root of Big Tech's harms.

The idea of banning surveillance advertising was once considered a radical proposal. Now, our transatlantic coalition of 50+ advocacy groups fighting to end Big Tech's toxic business model is gaining momentum. Senators Cory Booker and Ron Wyden along with Representatives Anna Eshoo and Jan Schakowsky just re-introduced this landmark legislation. Take one minute to sign our petition urging Congress to pass the Ban Surveillance Advertising Act.

Surveillance advertising has eroded our consensus reality and pushed democracy to the brink. But we can break this cycle by banning surveillance advertising and removing the financial incentive for companies to endlessly feed users polarizing and divisive content. We must end the harmful practice of surveillance advertising.

[1] Yahoo Finance: https://finance.yahoo.com/news/mark-zuckerberg-says-ai-boosts-monetization-by-30-on-instagram-40-on-facebook-181123177.html