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A message from League of United Latin American Citizens



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View as web page:

[link removed]



September 17, 2023
Contact: David Cruz - (818) 689-9991 Mobile
[email protected]



LULAC ANNOUNCES CAMPAIGN TO MOBILIZE LATINO VOTERS AND DEMAND REPRESENTATION
FOLLOWING BEING SHUT OUT BY OMAHA, NEBRASKA LEADERS
============================================================================


Nation's Oldest and Largest Latino Civil Rights Organization Urges the U.S.
Corporations Based In Omaha to Heed the Warning: There is No Neutral Ground on
the Sideline In the Fight for Right!

Washington, DC — LULAC is announcing the launch of ¡OYEME OMAHA! Hear Me Omaha!
an organizing, mobilizing, and get-out-the-vote coalition campaign aimed at
empowering the Latino community in Omaha and demanding representation from their
elected leaders. This initiative comes after a betrayal of trust by the Omaha
City Council, which failed to adequately represent the interests of the more than
73,000 Latinos residing there.

"The selection process was a farce," says Elsa Ramon Aranda, Nebraska LULAC
council president, and Omaha Latino community advocate. "The council overlooked
three highly educated, successful Latino candidates of a new generation our
community knows and respects. Instead, the members reverted to the good-ol' boy
safe pick of a white male who stated he's already 'done a lot for Latinos,' as if
we are a one-and-done community. We deserve far better than that. Genuine
collaboration begins with recognizing what Latinos contribute to Omaha's sales
and property taxes from our businesses and homes. Also, our daily contribution to
the labor force in critical sectors from construction and manufacturing to every
service industry. As significant, Latinos are why many municipal and
institutional agencies in Omaha receive millions in federal and state funds for
social services and education annually. Omaha's political leadership is gravely
shortsighted when it fails to acknowledge our city's future is diverse. Yet, we
do not even have a Latino liaison addressing that reality."

Most of Omaha's Latinos live in District 4, where they make up more than half of
the population, and nearly 1 in 2 of all voting-age residents are Latino. LULAC
says it urges Latinos to reach out to corporations based in Omaha and are
benefiting economically from our more than 62 million consumers. "LULAC says in
the fight for right, there is no neutral ground," states Emma Lozano, LULAC
national vice-president for the Midwest. "You either support Latinos, or you
don't, and we will spend our dinero or money with those companies that stand with
us. We are a $2 trillion community with millions of pockets, and if your company
wants to get into them, tell Omaha City Council to do the right thing. You cannot
claim to be our friend and stand on the sidelines then expect us to want to do
business with you," adds Lozano.

We are disappointed but not deterred from our cause to reflect the many voices
and views of Omaha," said Erik Servellon, Latino community leader and a finalist
for the District 4 city council post. "I know our capacity and merits, and no
amount of lip service and empty promises will ultimately deny us our rightful
place at the seat of power. This bait-and-switch only delays the day when
decision-making power will be, and should be, equitably shared. Clearly, the
exclusion of Latinos by this council reflects ignorance and attitudes that are
relics of past generations and have no place in the great city of Omaha in 2023
or beyond,” added Servellon.

Ramon continued, "LULAC thanks the Omaha city council for exposing its
regressive, true self to the nation, learning about your actions coast-to-coast,
border-to-border. Your slap in the face and empty promises have awakened in us
our power as the youngest and fastest-growing segment of our community. All of
our young people are learning that their voice is their vote. You will not stop
the tsunami of changing faces in Omaha, the state of Nebraska, or the country."

LULAC is committed to ensuring that the voices of Omaha's vibrant Latino
community are heard, and their rightful place at the table is secured. ¡OYEME
OMAHA! Hear Me Omaha! will serve as a rallying cry for change and equality,
mobilizing voters to make their voices heard in 2024, 2025, and the future.

# # #

About LULAC
The League of United Latin American Citizens (LULAC) is the nation’s largest and
oldest civil rights volunteer-based organization that empowers Hispanic Americans
and builds strong Latino communities. Headquartered in Washington, DC, with 1,000
councils around the United States and Puerto Rico, LULAC’s programs, services and
advocacy address the most important issues for Latinos, meeting critical needs of
today and the future. For more information, visit www.LULAC.org [ [link removed] ] .















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