| From | Check My Ads <[email protected]> |
| Subject | Put on your hazmat suit, we're wading into Twitter ☣️ |
| Date | September 16, 2023 2:01 PM |
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PP0=3D.
Meet the people supporting Elon Musk as he makes X more toxic
Why we're wading into the noxious bog that is X
We didn't want to get involved in the mess formerly known as Twitter.
Social media platforms are out of scope for Check My Ads Institute. We are =
the only organization focusing on ad-funded disinformation on the open web.
But X's toxic shift must be addressed. This is a prime opportunity to educa=
te the public on the adtech players who support Elon Musk behind the scenes=
=E2=80=94 even as he invites everyone from neo-Nazis to child-abuse-materi=
al-posters back to the platform.
Integral Ad Science CEO Lisa Utzschneider is touting a new beta partnership=
with X to protect advertisers from hate speech on the platform. How are th=
ey going to do that? We've tested their product and can confirm it can't id=
entify basic white supremacist language. The product doesn't work in Englis=
h =E2=80=94 let alone in the 60 languages she claims it will.
Trustworthy Accountability Group has provided X with a Brand Safety Certifi=
ed Seal. Its CEO, Mike Zaneis, has a long history of "certifying" bad actor=
s through his pay-to-play scheme. Most recently, they certified MGID, a com=
pany with links to Russian state-backed media as "brand safe. He's now prov=
iding the same cover to X, paving the way for unwitting advertisers to work=
with X.
WFA's Global Alliance for Responsible Media's (GARM) head Robert Rakowitz w=
rote Elon Musk a fawning letter after his Twitter takeover. For the last ye=
ar, X has flouted the basic charter of GARM. Musk himself has bullied and h=
arassed individuals on his platform. The ONLY correct action at this point =
would be to kick X out of GARM =E2=80=93 but we haven't heard a peep from R=
obert.
And so here we are. Note these names. These are the people who bolster Musk=
in the advertising community as he launches an anti-Semitic campaign again=
st the Anti-Defamation League (and on Jewish people in general), attacks th=
e transgender community, and the list goes on.
We gave the adtech leaders a chance to show up and do the right thing. They=
didn't. So here we are =E2=80=94 and we are ready to fight. =F0=9F=A4=9D
=20
IN THE MEDIA =F0=9F=93=B0
Look ma, we made it! Claire dropped a killer Harvard Business Review articl=
e. We hope you read it! [READ: Are Your Ads Funding Disinformation?]
Nandini was on a panel at Ars Electronica in Linz [WATCH: =E2=80=9C(What) c=
an I believe?=E2=80=9D]
Claire appeared in this NBC News article, highlighting how Elon Musk's atta=
cks on civil society organizations is desperate flailing. =E2=80=9CAn attac=
k on the ADL is an attack on all=E2=80=9C civil society orgs, Claire said. =
[READ: Civil rights groups attacked by Elon Musk are mounting a counteroffe=
nsive]
Nandini talked to AdExchanger=E2=80=99s Allison Schiff about how we choose =
our projects at Check My Ads! [LISTEN: Exposing Ad Tech=E2=80=99s Dirty Lau=
ndry]
Thanks to an eagle-eyed supporter, we helped break the story that X has bee=
n running unmarked ads on the platform. That=E2=80=99s an instant FTC viola=
tion. [READ: X is no longer labeling ads for some users]
=20
ACTION ALERT =F0=9F=93=A2
Next week is Climate Week and we=E2=80=99re getting in on the action. We're=
taking the fight straight to one of the biggest climate disinfo sites in t=
he world.
Keep an eye on your inbox. Every day next week, we=E2=80=99ll be sending ou=
t action emails to some adtech executives that need to hear from all of us.
See you Monday,
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed]
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%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
; Margin-bottom: 10px; font-size: 28px; font-family: Montserrat, Verdana, s=
ans-serif;"><span style=3D"font-family: Montserrat, Verdana, sans-serif; fo=
nt-size: 20pt;"><strong>Meet the people supporting Elon Musk as he makes X =
more toxic</strong></span></h3> <p style=3D"color: #3c4144; font-family: ar=
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We didn't want=
to get involved in the mess formerly known as Twitter.</p> <p style=3D"col=
or: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Social media platforms =
are out of scope for Check My Ads Institute. We are the only organization f=
ocusing on ad-funded disinformation on the open web.</p> <p style=3D"color:=
#3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddin=
g: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px;">But X's <a href=3D"https:/=
/api.neonemails.com/emails/tracking/click-link/gjsdV4Bltau3jJJVvuHtD377C5Rf=
mEjN7z7NjYnhPP0=3D/Tf7o1IzEb18B8XQQOPR8Qzs8Zd4fJ3CC5O56xZrVi7M=3D" style=3D=
"color: #0074d9; text-decoration: none; font-family: arial,helvetica,sans-s=
erif; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;=
">toxic shift</a> must be addressed. This is a prime opportunity to educate=
the public on the adtech players who support Elon Musk behind the scenes =
=E2=80=94 even as he invites everyone from neo-Nazis to child-abuse-materia=
l-posters back to the platform.</p>=20
<ol style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: decimal outside;"> <p style=3D"color: #3c4144; font-family: arial,helv=
etica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px;">Integral Ad Science CEO Lisa Utzschneider <a href=3D"https:=
//api.neonemails.com/emails/tracking/click-link/gjsdV4Bltau3jJJVvuHtD377C5R=
fmEjN7z7NjYnhPP0=3D/Tf7o1IzEb18B8XQQOPR8Q_dszmVYnYY6C1G7XwBw-Jk=3D" style=
=3D"color: #0074d9; text-decoration: none; font-family: arial,helvetica,san=
s-serif; font-weight: inherit; padding: 0; text-align: left; line-height: 1=
.5;">is touting a new beta partnership</a> with X to protect advertisers fr=
om hate speech on the platform. How are they going to do that? <a href=3D"h=
ttps://api.neonemails.com/emails/tracking/click-link/gjsdV4Bltau3jJJVvuHtD3=
77C5RfmEjN7z7NjYnhPP0=3D/Tf7o1IzEb18B8XQQOPR8Q-gogvqst90AH2C64Hd5Ccs=3D" st=
yle=3D"color: #0074d9; text-decoration: none; font-family: arial,helvetica,=
sans-serif; font-weight: inherit; padding: 0; text-align: left; line-height=
: 1.5;">We've tested their product</a> and can confirm it can't identify ba=
sic white supremacist language. The product doesn't work in English =E2=80=
=94 let alone in the 60 languages she claims it will.</p> </li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: decimal outside;"> <p style=3D"color: #3c4144; font-family: arial,helv=
etica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px;">Trustworthy Accountability Group has <a href=3D"[link removed]
.neonemails.com/emails/tracking/click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN=
7z7NjYnhPP0=3D/Tf7o1IzEb18B8XQQOPR8QwA72Rt7ZF3FSIqvwMVOpYk=3D" style=3D"col=
or: #0074d9; text-decoration: none; font-family: arial,helvetica,sans-serif=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">pr=
ovided X with a Brand Safety Certified Seal</a>. Its CEO, Mike Zaneis, has =
a long history of "certifying" bad actors through his pay-to-play scheme. M=
ost recently, they certified MGID, a <a title=3D"company with links to Russ=
ian state-backed media" href=3D"[link removed]
click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/Tf7o1IzEb18B8XQQO=
PR8Q_9NZo8gwF9qep5S3xodp5M=3D" target=3D"_blank" rel=3D"noopener" style=3D"=
color: #0074d9; text-decoration: none; font-family: arial,helvetica,sans-se=
rif; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"=
>company with links to Russian state-backed media</a> as "brand safe. <a hr=
ef=3D"[link removed]
VvuHtD377C5RfmEjN7z7NjYnhPP0=3D/Tf7o1IzEb18B8XQQOPR8Qyebu6pB0sjc4N5McASIsRg=
=3D" style=3D"color: #0074d9; text-decoration: none; font-family: arial,hel=
vetica,sans-serif; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5;">He's now providing the same cover to X</a>, paving the way f=
or unwitting advertisers to work with X.</p> </li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: decimal outside;"> <p style=3D"color: #3c4144; font-family: arial,helv=
etica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px;">WFA's Global Alliance for Responsible Media's (GARM) head R=
obert Rakowitz wrote Elon Musk a <a href=3D"[link removed]
ls/tracking/click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/Tf7o1=
IzEb18B8XQQOPR8Q5DIZnONt5a8g9DRSXznjas=3D" style=3D"color: #0074d9; text-de=
coration: none; font-family: arial,helvetica,sans-serif; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;">fawning letter after h=
is Twitter takeover</a>. For the last year, X has flouted the basic charter=
of GARM. Musk himself has bullied and harassed individuals on his platform=
. The ONLY correct action at this point would be to kick X out of GARM =E2=
=80=93 but we haven't heard a peep from Robert.</p> </li>=20
</ol></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CRM_Comm_Xarticle_small.png" alt=
=3D"Headshots of Lisa Utzschneider of Integral Ad Science, Mike Zaneis of T=
AG and Robert Rakowitz of GARM" width=3D"600" align=3D"center" style=3D"out=
line: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-wid=
th: 100%; clear: both; display: block; margin: 0 auto; Margin: 0 auto; floa=
t: none; text-align: center; height: auto;"><!--[if mso]></center><![end-if=
]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">And so here we=
are. Note these names. These are the people who bolster Musk in the advert=
ising community as he <a href=3D"[link removed]
/click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/Tf7o1IzEb18B8XQQ=
OPR8Q01DRV2vu1cPpVI8AulVCBE=3D" style=3D"color: #0074d9; text-decoration: n=
one; font-family: arial,helvetica,sans-serif; font-weight: inherit; padding=
: 0; text-align: left; line-height: 1.5;">launches an anti-Semitic campaign=
</a> against the Anti-Defamation League (and on Jewish people in general), =
attacks the transgender community, and the list goes on.</p> <p style=3D"co=
lor: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We gave the adtech lea=
ders a chance to show up and do the right thing. They didn't. So here we ar=
e =E2=80=94 and <strong>we are ready to fight</strong>. =F0=9F=A4=9D</p></t=
h>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: dashed; border-top-color: #000000; margin-top: 12px; margin-b=
ottom: 12px;" data-color=3D"#000000" data-thicknessnum=3D"1" data-dividerst=
yle=3D"dashed" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" d=
ata-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><h5 st=
yle=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 130=
%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
; Margin-bottom: 10px; font-size: 19px; font-family: Montserrat, Verdana, s=
ans-serif;"><span style=3D"font-family: arial, helvetica, sans-serif; color=
: #000000; font-size: 12pt;"><strong>IN THE MEDIA =F0=9F=93=B0</strong></sp=
an></h5>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Look ma, we made it! Claire=
dropped a killer Harvard Business Review article. We hope you read it! [<a=
href=3D"[link removed]
jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/mTw9o75Yk7D9fL3VyCyJJ698EFS4nPvWqboYE9Bi=
D0U=3D" style=3D"color: #0074d9; text-decoration: none; font-family: arial,=
helvetica,sans-serif; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;"><strong>READ: Are Your Ads Funding Disinformation?</=
strong></a>]</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Nandini was on a panel at A=
rs Electronica in Linz [<a href=3D"[link removed]
ng/click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/mTw9o75Yk7D9fL=
3VyCyJJxfzc4BL07Aaa1NNppTDAoU=3D" style=3D"color: #0074d9; text-decoration:=
none; font-family: arial,helvetica,sans-serif; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5;"><strong>WATCH: =E2=80=9C(What) =
can I believe?=E2=80=9D</strong></a>]</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Claire appeared in this NBC=
News article, highlighting how Elon Musk's attacks on civil society organi=
zations is desperate flailing. =E2=80=9CAn attack on the ADL is an attack o=
n all=E2=80=9C civil society orgs, Claire said. [<a href=3D"[link removed]
nemails.com/emails/tracking/click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7N=
jYnhPP0=3D/mTw9o75Yk7D9fL3VyCyJJ-ie_uhsGr4prmvQXMTMBPE=3D" style=3D"color: =
#0074d9; text-decoration: none; font-family: arial,helvetica,sans-serif; fo=
nt-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><stron=
g>READ:</strong> <strong>Civil rights groups attacked by Elon Musk are=
mounting a counteroffensive</strong></a>]</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Nandini talked to AdExchang=
er=E2=80=99s Allison Schiff about how we choose our projects at Check My Ad=
s! [<strong><a href=3D"[link removed]
k/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/mTw9o75Yk7D9fL3VyCyJJ46EcV=
ptYTlFYnj3PdC2h_4=3D" style=3D"color: #0074d9; text-decoration: none; font-=
family: arial,helvetica,sans-serif; font-weight: inherit; padding: 0; text-=
align: left; line-height: 1.5;">LISTEN: Exposing Ad Tech=E2=80=99s Dirty La=
undry</a>]</strong></li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Thanks to an eagle-eyed sup=
porter, we helped break the story that X has been running unmarked ads on t=
he platform. That=E2=80=99s an instant FTC violation. [<a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmE=
jN7z7NjYnhPP0=3D/mTw9o75Yk7D9fL3VyCyJJ0KZAwVADj4hzJAtL4ffIqc=3D" style=3D"c=
olor: #0074d9; text-decoration: none; font-family: arial,helvetica,sans-ser=
if; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">=
<strong>READ: X is no longer labeling ads for some users</strong></a>]=
</li>=20
</ul></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: dashed; border-top-color: #000000; margin-top: 12px; margin-b=
ottom: 12px;" data-color=3D"#000000" data-thicknessnum=3D"1" data-dividerst=
yle=3D"dashed" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" d=
ata-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><h5 st=
yle=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 130=
%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
; Margin-bottom: 10px; font-size: 19px; font-family: Montserrat, Verdana, s=
ans-serif;"><span style=3D"font-family: arial, helvetica, sans-serif; color=
: #000000; font-size: 12pt;"><strong>ACTION ALERT =F0=9F=93=A2</strong></sp=
an></h5> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"=
>Next week is <a href=3D"[link removed]
ink/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/mTw9o75Yk7D9fL3VyCyJJ9LU=
6DqY5k5WljWhOJ9xR5k=3D" style=3D"color: #0074d9; text-decoration: none; fon=
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t-align: left; line-height: 1.5;">Climate Week</a> and we=E2=80=99re gettin=
g in on the action. We're taking the fight straight to one of the biggest c=
limate disinfo sites in the world.</p> <p style=3D"color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; M=
argin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-botto=
m: 10px; Margin-bottom: 10px;">Keep an eye on your inbox. Every day next we=
ek, we=E2=80=99ll be sending out action emails to some adtech executives th=
at need to hear from all of us.</p> <p style=3D"color: #3c4144; font-family=
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in: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: =
10px; Margin-bottom: 10px;">See you Monday,</p> <p style=3D"color: #3c4144;=
font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; mar=
gin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; mar=
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If you're having trouble viewing this email, you can see it online, [link removed].
Meet the people supporting Elon Musk as he makes X more toxic
Why we're wading into the noxious bog that is X
We didn't want to get involved in the mess formerly known as Twitter.
Social media platforms are out of scope for Check My Ads Institute. We are the only organization focusing on ad-funded disinformation on the open web.
But X's toxic shift must be addressed. This is a prime opportunity to educate the public on the adtech players who support Elon Musk behind the scenes — even as he invites everyone from neo-Nazis to child-abuse-material-posters back to the platform.
Integral Ad Science CEO Lisa Utzschneider is touting a new beta partnership with X to protect advertisers from hate speech on the platform. How are they going to do that? We've tested their product and can confirm it can't identify basic white supremacist language. The product doesn't work in English — let alone in the 60 languages she claims it will.
Trustworthy Accountability Group has provided X with a Brand Safety Certified Seal. Its CEO, Mike Zaneis, has a long history of "certifying" bad actors through his pay-to-play scheme. Most recently, they certified MGID, a company with links to Russian state-backed media as "brand safe. He's now providing the same cover to X, paving the way for unwitting advertisers to work with X.
WFA's Global Alliance for Responsible Media's (GARM) head Robert Rakowitz wrote Elon Musk a fawning letter after his Twitter takeover. For the last year, X has flouted the basic charter of GARM. Musk himself has bullied and harassed individuals on his platform. The ONLY correct action at this point would be to kick X out of GARM – but we haven't heard a peep from Robert.
And so here we are. Note these names. These are the people who bolster Musk in the advertising community as he launches an anti-Semitic campaign against the Anti-Defamation League (and on Jewish people in general), attacks the transgender community, and the list goes on.
We gave the adtech leaders a chance to show up and do the right thing. They didn't. So here we are — and we are ready to fight. 🤝
IN THE MEDIA 📰
Look ma, we made it! Claire dropped a killer Harvard Business Review article. We hope you read it! [READ: Are Your Ads Funding Disinformation?]
Nandini was on a panel at Ars Electronica in Linz [WATCH: “(What) can I believe?”]
Claire appeared in this NBC News article, highlighting how Elon Musk's attacks on civil society organizations is desperate flailing. “An attack on the ADL is an attack on all“ civil society orgs, Claire said. [READ: Civil rights groups attacked by Elon Musk are mounting a counteroffensive]
Nandini talked to AdExchanger’s Allison Schiff about how we choose our projects at Check My Ads! [LISTEN: Exposing Ad Tech’s Dirty Laundry]
Thanks to an eagle-eyed supporter, we helped break the story that X has been running unmarked ads on the platform. That’s an instant FTC violation. [READ: X is no longer labeling ads for some users]
ACTION ALERT 📢
Next week is Climate Week and we’re getting in on the action. We're taking the fight straight to one of the biggest climate disinfo sites in the world.
Keep an eye on your inbox. Every day next week, we’ll be sending out action emails to some adtech executives that need to hear from all of us.
See you Monday,
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed].
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/api.neonemails.com/emails/content/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnh=
PP0=3D.
Meet the people supporting Elon Musk as he makes X more toxic
Why we're wading into the noxious bog that is X
We didn't want to get involved in the mess formerly known as Twitter.
Social media platforms are out of scope for Check My Ads Institute. We are =
the only organization focusing on ad-funded disinformation on the open web.
But X's toxic shift must be addressed. This is a prime opportunity to educa=
te the public on the adtech players who support Elon Musk behind the scenes=
=E2=80=94 even as he invites everyone from neo-Nazis to child-abuse-materi=
al-posters back to the platform.
Integral Ad Science CEO Lisa Utzschneider is touting a new beta partnership=
with X to protect advertisers from hate speech on the platform. How are th=
ey going to do that? We've tested their product and can confirm it can't id=
entify basic white supremacist language. The product doesn't work in Englis=
h =E2=80=94 let alone in the 60 languages she claims it will.
Trustworthy Accountability Group has provided X with a Brand Safety Certifi=
ed Seal. Its CEO, Mike Zaneis, has a long history of "certifying" bad actor=
s through his pay-to-play scheme. Most recently, they certified MGID, a com=
pany with links to Russian state-backed media as "brand safe. He's now prov=
iding the same cover to X, paving the way for unwitting advertisers to work=
with X.
WFA's Global Alliance for Responsible Media's (GARM) head Robert Rakowitz w=
rote Elon Musk a fawning letter after his Twitter takeover. For the last ye=
ar, X has flouted the basic charter of GARM. Musk himself has bullied and h=
arassed individuals on his platform. The ONLY correct action at this point =
would be to kick X out of GARM =E2=80=93 but we haven't heard a peep from R=
obert.
And so here we are. Note these names. These are the people who bolster Musk=
in the advertising community as he launches an anti-Semitic campaign again=
st the Anti-Defamation League (and on Jewish people in general), attacks th=
e transgender community, and the list goes on.
We gave the adtech leaders a chance to show up and do the right thing. They=
didn't. So here we are =E2=80=94 and we are ready to fight. =F0=9F=A4=9D
=20
IN THE MEDIA =F0=9F=93=B0
Look ma, we made it! Claire dropped a killer Harvard Business Review articl=
e. We hope you read it! [READ: Are Your Ads Funding Disinformation?]
Nandini was on a panel at Ars Electronica in Linz [WATCH: =E2=80=9C(What) c=
an I believe?=E2=80=9D]
Claire appeared in this NBC News article, highlighting how Elon Musk's atta=
cks on civil society organizations is desperate flailing. =E2=80=9CAn attac=
k on the ADL is an attack on all=E2=80=9C civil society orgs, Claire said. =
[READ: Civil rights groups attacked by Elon Musk are mounting a counteroffe=
nsive]
Nandini talked to AdExchanger=E2=80=99s Allison Schiff about how we choose =
our projects at Check My Ads! [LISTEN: Exposing Ad Tech=E2=80=99s Dirty Lau=
ndry]
Thanks to an eagle-eyed supporter, we helped break the story that X has bee=
n running unmarked ads on the platform. That=E2=80=99s an instant FTC viola=
tion. [READ: X is no longer labeling ads for some users]
=20
ACTION ALERT =F0=9F=93=A2
Next week is Climate Week and we=E2=80=99re getting in on the action. We're=
taking the fight straight to one of the biggest climate disinfo sites in t=
he world.
Keep an eye on your inbox. Every day next week, we=E2=80=99ll be sending ou=
t action emails to some adtech executives that need to hear from all of us.
See you Monday,
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed]
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</head>=20
<body style=3D"min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-s=
ize-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-b=
ox; box-sizing: border-box; color: #3c4144; font-family: arial,helvetica,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; width: 100%;"> <!--[if !gte mso 9]>=
<!--><span style=3D"display:none !important; font-size:0px; line-height:0px=
; max-height:0px; max-width:0px; opacity:0; overflow:hidden; visibility:hid=
den; mso-hide:all;"><!--NEONCRM-PREVIEW-TEXT-START---->Here's why we're tur=
ning out eyes to a social media network.<!--NEONCRM-PREVIEW-TEXT-END-----><=
/span> <!--<![endif]-->=20
<table class=3D"body" style=3D"border-spacing: 0; border-collapse: collap=
se; vertical-align: top; background: #fff; height: 100%; width: 100%; color=
: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddi=
ng: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height=
: 1.5; background-color: #FFFFFF;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=20
<td class=3D"float-center" align=3D"center" valign=3D"top" style=3D"wo=
rd-wrap: break-word; vertical-align: top; color: #3c4144; font-family: aria=
l,helvetica,sans-serif; font-weight: 400; padding: 0; font-size: 12pt; line=
-height: 1.5; margin: 0 auto; Margin: 0 auto; float: none; text-align: cent=
er; border-collapse: collapse;">=20
<center style=3D"min-width: 540px; width: 100%;">=20
<table class=3D"container" width=3D"600" style=3D"border-spacing: 0;=
border-collapse: collapse; padding: 0; vertical-align: top; background: #f=
efefe; width: 600px; margin: 0 auto; Margin: 0 auto; text-align: inherit; b=
ackground-color: #FFFFFF;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=
=20
<td style=3D"word-wrap: break-word; vertical-align: top; color: #=
3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding:=
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; border-collapse: collapse;">=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif; min-height: 16px;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: left; ma=
rgin: 0 auto; Margin: 0 auto; padding-top: 24px; word-break: break-word; wi=
dth: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-=
height: 2em; border-collapse: collapse; padding-bottom: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
If you're having trouble viewing this email, you can <a hre=
f=3D"[link removed]
vuHtD377C5RfmEjN7z7NjYnhPP0=3D/Tf7o1IzEb18B8XQQOPR8Qz6NvHk2qxf2R0SzYuNpimc=
=3D" target=3D"_blank" title=3D"View email online" style=3D"color: #0074d9;=
text-decoration: none; font-family: arial,helvetica,sans-serif; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">see it online<=
/a>.
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row first-row-header only11" style=3D"border-spa=
cing: 0; border-collapse: collapse; vertical-align: top; text-align: left; =
padding: 0; position: relative; width: 100%; display: table; margin: 0; Mar=
gin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif;=
">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 24px; padding-bottom: 6px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/Screenshot%202023-07-07%20at%203=
_53_29%20PM.png" alt=3D"Screenshot%202023-07-07%20at%203_53_29%20PM.png" wi=
dth=3D"600" align=3D"center" style=3D"outline: none; text-decoration: none;=
-ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: bl=
ock; margin: 0 auto; Margin: 0 auto; float: none; text-align: center; heigh=
t: auto;"><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: arial,hel=
vetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #A8A29E; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#A8A29E" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><h3 st=
yle=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 130=
%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
; Margin-bottom: 10px; font-size: 28px; font-family: Montserrat, Verdana, s=
ans-serif;"><span style=3D"font-family: Montserrat, Verdana, sans-serif; fo=
nt-size: 20pt;"><strong>Meet the people supporting Elon Musk as he makes X =
more toxic</strong></span></h3> <p style=3D"color: #3c4144; font-family: ar=
ial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: =
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px=
; Margin-bottom: 10px;"><strong><span style=3D"color: #a8a29e; font-family:=
Montserrat, Verdana, sans-serif;"><span style=3D"font-size: 16pt;">Why we'=
re wading into the </span><span style=3D"caret-color: #a8a29e; font-si=
ze: 21.333334px;">noxious bog that is X</span></span></strong></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We didn't want=
to get involved in the mess formerly known as Twitter.</p> <p style=3D"col=
or: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Social media platforms =
are out of scope for Check My Ads Institute. We are the only organization f=
ocusing on ad-funded disinformation on the open web.</p> <p style=3D"color:=
#3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddin=
g: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px;">But X's <a href=3D"https:/=
/api.neonemails.com/emails/tracking/click-link/gjsdV4Bltau3jJJVvuHtD377C5Rf=
mEjN7z7NjYnhPP0=3D/Tf7o1IzEb18B8XQQOPR8Qzs8Zd4fJ3CC5O56xZrVi7M=3D" style=3D=
"color: #0074d9; text-decoration: none; font-family: arial,helvetica,sans-s=
erif; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;=
">toxic shift</a> must be addressed. This is a prime opportunity to educate=
the public on the adtech players who support Elon Musk behind the scenes =
=E2=80=94 even as he invites everyone from neo-Nazis to child-abuse-materia=
l-posters back to the platform.</p>=20
<ol style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: decimal outside;"> <p style=3D"color: #3c4144; font-family: arial,helv=
etica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px;">Integral Ad Science CEO Lisa Utzschneider <a href=3D"https:=
//api.neonemails.com/emails/tracking/click-link/gjsdV4Bltau3jJJVvuHtD377C5R=
fmEjN7z7NjYnhPP0=3D/Tf7o1IzEb18B8XQQOPR8Q_dszmVYnYY6C1G7XwBw-Jk=3D" style=
=3D"color: #0074d9; text-decoration: none; font-family: arial,helvetica,san=
s-serif; font-weight: inherit; padding: 0; text-align: left; line-height: 1=
.5;">is touting a new beta partnership</a> with X to protect advertisers fr=
om hate speech on the platform. How are they going to do that? <a href=3D"h=
ttps://api.neonemails.com/emails/tracking/click-link/gjsdV4Bltau3jJJVvuHtD3=
77C5RfmEjN7z7NjYnhPP0=3D/Tf7o1IzEb18B8XQQOPR8Q-gogvqst90AH2C64Hd5Ccs=3D" st=
yle=3D"color: #0074d9; text-decoration: none; font-family: arial,helvetica,=
sans-serif; font-weight: inherit; padding: 0; text-align: left; line-height=
: 1.5;">We've tested their product</a> and can confirm it can't identify ba=
sic white supremacist language. The product doesn't work in English =E2=80=
=94 let alone in the 60 languages she claims it will.</p> </li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: decimal outside;"> <p style=3D"color: #3c4144; font-family: arial,helv=
etica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px;">Trustworthy Accountability Group has <a href=3D"[link removed]
.neonemails.com/emails/tracking/click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN=
7z7NjYnhPP0=3D/Tf7o1IzEb18B8XQQOPR8QwA72Rt7ZF3FSIqvwMVOpYk=3D" style=3D"col=
or: #0074d9; text-decoration: none; font-family: arial,helvetica,sans-serif=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">pr=
ovided X with a Brand Safety Certified Seal</a>. Its CEO, Mike Zaneis, has =
a long history of "certifying" bad actors through his pay-to-play scheme. M=
ost recently, they certified MGID, a <a title=3D"company with links to Russ=
ian state-backed media" href=3D"[link removed]
click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/Tf7o1IzEb18B8XQQO=
PR8Q_9NZo8gwF9qep5S3xodp5M=3D" target=3D"_blank" rel=3D"noopener" style=3D"=
color: #0074d9; text-decoration: none; font-family: arial,helvetica,sans-se=
rif; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"=
>company with links to Russian state-backed media</a> as "brand safe. <a hr=
ef=3D"[link removed]
VvuHtD377C5RfmEjN7z7NjYnhPP0=3D/Tf7o1IzEb18B8XQQOPR8Qyebu6pB0sjc4N5McASIsRg=
=3D" style=3D"color: #0074d9; text-decoration: none; font-family: arial,hel=
vetica,sans-serif; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5;">He's now providing the same cover to X</a>, paving the way f=
or unwitting advertisers to work with X.</p> </li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: decimal outside;"> <p style=3D"color: #3c4144; font-family: arial,helv=
etica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px;">WFA's Global Alliance for Responsible Media's (GARM) head R=
obert Rakowitz wrote Elon Musk a <a href=3D"[link removed]
ls/tracking/click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/Tf7o1=
IzEb18B8XQQOPR8Q5DIZnONt5a8g9DRSXznjas=3D" style=3D"color: #0074d9; text-de=
coration: none; font-family: arial,helvetica,sans-serif; font-weight: inher=
it; padding: 0; text-align: left; line-height: 1.5;">fawning letter after h=
is Twitter takeover</a>. For the last year, X has flouted the basic charter=
of GARM. Musk himself has bullied and harassed individuals on his platform=
. The ONLY correct action at this point would be to kick X out of GARM =E2=
=80=93 but we haven't heard a peep from Robert.</p> </li>=20
</ol></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CRM_Comm_Xarticle_small.png" alt=
=3D"Headshots of Lisa Utzschneider of Integral Ad Science, Mike Zaneis of T=
AG and Robert Rakowitz of GARM" width=3D"600" align=3D"center" style=3D"out=
line: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-wid=
th: 100%; clear: both; display: block; margin: 0 auto; Margin: 0 auto; floa=
t: none; text-align: center; height: auto;"><!--[if mso]></center><![end-if=
]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">And so here we=
are. Note these names. These are the people who bolster Musk in the advert=
ising community as he <a href=3D"[link removed]
/click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/Tf7o1IzEb18B8XQQ=
OPR8Q01DRV2vu1cPpVI8AulVCBE=3D" style=3D"color: #0074d9; text-decoration: n=
one; font-family: arial,helvetica,sans-serif; font-weight: inherit; padding=
: 0; text-align: left; line-height: 1.5;">launches an anti-Semitic campaign=
</a> against the Anti-Defamation League (and on Jewish people in general), =
attacks the transgender community, and the list goes on.</p> <p style=3D"co=
lor: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">We gave the adtech lea=
ders a chance to show up and do the right thing. They didn't. So here we ar=
e =E2=80=94 and <strong>we are ready to fight</strong>. =F0=9F=A4=9D</p></t=
h>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: dashed; border-top-color: #000000; margin-top: 12px; margin-b=
ottom: 12px;" data-color=3D"#000000" data-thicknessnum=3D"1" data-dividerst=
yle=3D"dashed" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" d=
ata-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><h5 st=
yle=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 130=
%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
; Margin-bottom: 10px; font-size: 19px; font-family: Montserrat, Verdana, s=
ans-serif;"><span style=3D"font-family: arial, helvetica, sans-serif; color=
: #000000; font-size: 12pt;"><strong>IN THE MEDIA =F0=9F=93=B0</strong></sp=
an></h5>=20
<ul style=3D"list-style-position: inside; Margin: 0 0 10px 0=
; padding: 0 0 0 10px;">=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Look ma, we made it! Claire=
dropped a killer Harvard Business Review article. We hope you read it! [<a=
href=3D"[link removed]
jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/mTw9o75Yk7D9fL3VyCyJJ698EFS4nPvWqboYE9Bi=
D0U=3D" style=3D"color: #0074d9; text-decoration: none; font-family: arial,=
helvetica,sans-serif; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;"><strong>READ: Are Your Ads Funding Disinformation?</=
strong></a>]</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Nandini was on a panel at A=
rs Electronica in Linz [<a href=3D"[link removed]
ng/click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/mTw9o75Yk7D9fL=
3VyCyJJxfzc4BL07Aaa1NNppTDAoU=3D" style=3D"color: #0074d9; text-decoration:=
none; font-family: arial,helvetica,sans-serif; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5;"><strong>WATCH: =E2=80=9C(What) =
can I believe?=E2=80=9D</strong></a>]</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Claire appeared in this NBC=
News article, highlighting how Elon Musk's attacks on civil society organi=
zations is desperate flailing. =E2=80=9CAn attack on the ADL is an attack o=
n all=E2=80=9C civil society orgs, Claire said. [<a href=3D"[link removed]
nemails.com/emails/tracking/click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7N=
jYnhPP0=3D/mTw9o75Yk7D9fL3VyCyJJ-ie_uhsGr4prmvQXMTMBPE=3D" style=3D"color: =
#0074d9; text-decoration: none; font-family: arial,helvetica,sans-serif; fo=
nt-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><stron=
g>READ:</strong> <strong>Civil rights groups attacked by Elon Musk are=
mounting a counteroffensive</strong></a>]</li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Nandini talked to AdExchang=
er=E2=80=99s Allison Schiff about how we choose our projects at Check My Ad=
s! [<strong><a href=3D"[link removed]
k/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/mTw9o75Yk7D9fL3VyCyJJ46EcV=
ptYTlFYnj3PdC2h_4=3D" style=3D"color: #0074d9; text-decoration: none; font-=
family: arial,helvetica,sans-serif; font-weight: inherit; padding: 0; text-=
align: left; line-height: 1.5;">LISTEN: Exposing Ad Tech=E2=80=99s Dirty La=
undry</a>]</strong></li>=20
<li style=3D"display: list-item; line-height: 1.5em; Margin=
: 0; overflow-wrap: break-word; padding: 0; word-break: break-word; list-st=
yle: disc outside; mso-special-format: bullet;">Thanks to an eagle-eyed sup=
porter, we helped break the story that X has been running unmarked ads on t=
he platform. That=E2=80=99s an instant FTC violation. [<a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmE=
jN7z7NjYnhPP0=3D/mTw9o75Yk7D9fL3VyCyJJ0KZAwVADj4hzJAtL4ffIqc=3D" style=3D"c=
olor: #0074d9; text-decoration: none; font-family: arial,helvetica,sans-ser=
if; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">=
<strong>READ: X is no longer labeling ads for some users</strong></a>]=
</li>=20
</ul></th>=20
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</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: dashed; border-top-color: #000000; margin-top: 12px; margin-b=
ottom: 12px;" data-color=3D"#000000" data-thicknessnum=3D"1" data-dividerst=
yle=3D"dashed" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" d=
ata-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 6px; padding-bottom: 6px;"><h5 st=
yle=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 130=
%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
; Margin-bottom: 10px; font-size: 19px; font-family: Montserrat, Verdana, s=
ans-serif;"><span style=3D"font-family: arial, helvetica, sans-serif; color=
: #000000; font-size: 12pt;"><strong>ACTION ALERT =F0=9F=93=A2</strong></sp=
an></h5> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"=
>Next week is <a href=3D"[link removed]
ink/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/mTw9o75Yk7D9fL3VyCyJJ9LU=
6DqY5k5WljWhOJ9xR5k=3D" style=3D"color: #0074d9; text-decoration: none; fon=
t-family: arial,helvetica,sans-serif; font-weight: inherit; padding: 0; tex=
t-align: left; line-height: 1.5;">Climate Week</a> and we=E2=80=99re gettin=
g in on the action. We're taking the fight straight to one of the biggest c=
limate disinfo sites in the world.</p> <p style=3D"color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; M=
argin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-botto=
m: 10px; Margin-bottom: 10px;">Keep an eye on your inbox. Every day next we=
ek, we=E2=80=99ll be sending out action emails to some adtech executives th=
at need to hear from all of us.</p> <p style=3D"color: #3c4144; font-family=
: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Marg=
in: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: =
10px; Margin-bottom: 10px;">See you Monday,</p> <p style=3D"color: #3c4144;=
font-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; mar=
gin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; mar=
gin-bottom: 10px; Margin-bottom: 10px;">Claire & Nandini</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #FFFFFF; font-family: arial,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 24px; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
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t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #A8A29E; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#A8A29E" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
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<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
D377C5RfmEjN7z7NjYnhPP0=3D/mTw9o75Yk7D9fL3VyCyJJ0NWM9YYCtTbRUUtsDJo1jA=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-fami=
ly: arial,helvetica,sans-serif; font-weight: inherit; padding: 0; text-alig=
n: left; line-height: 1.5; margin: 5px; Margin: 5px;" title=3D"Facebook"> <=
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s.com/email/lighticons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D=
"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max=
-width: 100%; clear: both; margin: 0 auto; Margin: 0 auto; float: none; tex=
t-align: center; border: none; display: inline; margin-top: 8px; margin-bot=
tom: 8px; height: auto; width: 30px;"> </a> <a href=3D"[link removed]
ls.com/emails/tracking/click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnhP=
P0=3D/mTw9o75Yk7D9fL3VyCyJJ_9ymuhtaTsJ6k8qFjry3Js=3D" target=3D"_blank" sty=
le=3D"color: #0074d9; text-decoration: none; font-family: arial,helvetica,s=
ans-serif; font-weight: inherit; padding: 0; text-align: left; line-height:=
1.5; margin: 5px; Margin: 5px;" title=3D"Instagram"> <img class=3D"email-i=
con" width=3D"30" src=3D"[link removed]
ns/Instagram.png" border=3D"0" alt=3D"Instagram" style=3D"outline: none; te=
xt-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clea=
r: both; margin: 0 auto; Margin: 0 auto; float: none; text-align: center; b=
order: none; display: inline; margin-top: 8px; margin-bottom: 8px; height: =
auto; width: 30px;"> </a> <a href=3D"[link removed]
king/click-link/gjsdV4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/mTw9o75Yk7D9=
fL3VyCyJJ4GXBeyVGGP5V90e8J8YuyA=3D" target=3D"_blank" style=3D"color: #0074=
d9; text-decoration: none; font-family: arial,helvetica,sans-serif; font-we=
ight: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px;=
Margin: 5px;" title=3D"LinkedIn"> <img class=3D"email-icon" width=3D"30" s=
rc=3D"[link removed]" bo=
rder=3D"0" alt=3D"LinkedIn" style=3D"outline: none; text-decoration: none; =
-ms-interpolation-mode: bicubic; max-width: 100%; clear: both; margin: 0 au=
to; Margin: 0 auto; float: none; text-align: center; border: none; display:=
inline; margin-top: 8px; margin-bottom: 8px; height: auto; width: 30px;"> =
</a> <a href=3D"[link removed]
4Bltau3jJJVvuHtD377C5RfmEjN7z7NjYnhPP0=3D/mTw9o75Yk7D9fL3VyCyJJ2M282HUxPZfU=
IWYu2i71Cs=3D" target=3D"_blank" style=3D"color: #0074d9; text-decoration: =
none; font-family: arial,helvetica,sans-serif; font-weight: inherit; paddin=
g: 0; text-align: left; line-height: 1.5; margin: 5px; Margin: 5px;" title=
=3D"Twitter"> <img class=3D"email-icon" width=3D"30" src=3D"[link removed]
tic.s3.amazonaws.com/email/lighticons/Twitter.png" border=3D"0" alt=3D"Twit=
ter" style=3D"outline: none; text-decoration: none; -ms-interpolation-mode:=
bicubic; max-width: 100%; clear: both; margin: 0 auto; Margin: 0 auto; flo=
at: none; text-align: center; border: none; display: inline; margin-top: 8p=
x; margin-bottom: 8px; height: auto; width: 30px;"> </a>=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: left; ma=
rgin: 0 auto; Margin: 0 auto; padding-bottom: 24px; word-break: break-word;=
width: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; li=
ne-height: 2em; border-collapse: collapse; padding-top: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
This email was sent to [email protected]. <a href=3D=
"[link removed]
D377C5RfmEjN7z7NjYnhPP0=3D/mTw9o75Yk7D9fL3VyCyJJ-y5hlsoVF62JeJnLLwXMhA=3D" =
target=3D"_blank" title=3D"Unsubscribe from email list" style=3D"color: #00=
74d9; text-decoration: none; font-family: arial,helvetica,sans-serif; font-=
weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Click her=
e to unsubscribe.</a>
</center> </th>=20
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<img src=3D"[link removed]
orgId=3Dcheckmyads&emailId=276671c3f0431d03d6e19e4a82bb86b82m016751=
276&targetUrl=3Dhttps://checkmyads.app.neoncrm.com/np/images/s.gif" wid=
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------=_Part_139528760_796722643.1694872911317--
------=_Part_139528757_983415307.1694872911288--
If you're having trouble viewing this email, you can see it online, [link removed].
Meet the people supporting Elon Musk as he makes X more toxic
Why we're wading into the noxious bog that is X
We didn't want to get involved in the mess formerly known as Twitter.
Social media platforms are out of scope for Check My Ads Institute. We are the only organization focusing on ad-funded disinformation on the open web.
But X's toxic shift must be addressed. This is a prime opportunity to educate the public on the adtech players who support Elon Musk behind the scenes — even as he invites everyone from neo-Nazis to child-abuse-material-posters back to the platform.
Integral Ad Science CEO Lisa Utzschneider is touting a new beta partnership with X to protect advertisers from hate speech on the platform. How are they going to do that? We've tested their product and can confirm it can't identify basic white supremacist language. The product doesn't work in English — let alone in the 60 languages she claims it will.
Trustworthy Accountability Group has provided X with a Brand Safety Certified Seal. Its CEO, Mike Zaneis, has a long history of "certifying" bad actors through his pay-to-play scheme. Most recently, they certified MGID, a company with links to Russian state-backed media as "brand safe. He's now providing the same cover to X, paving the way for unwitting advertisers to work with X.
WFA's Global Alliance for Responsible Media's (GARM) head Robert Rakowitz wrote Elon Musk a fawning letter after his Twitter takeover. For the last year, X has flouted the basic charter of GARM. Musk himself has bullied and harassed individuals on his platform. The ONLY correct action at this point would be to kick X out of GARM – but we haven't heard a peep from Robert.
And so here we are. Note these names. These are the people who bolster Musk in the advertising community as he launches an anti-Semitic campaign against the Anti-Defamation League (and on Jewish people in general), attacks the transgender community, and the list goes on.
We gave the adtech leaders a chance to show up and do the right thing. They didn't. So here we are — and we are ready to fight. 🤝
IN THE MEDIA 📰
Look ma, we made it! Claire dropped a killer Harvard Business Review article. We hope you read it! [READ: Are Your Ads Funding Disinformation?]
Nandini was on a panel at Ars Electronica in Linz [WATCH: “(What) can I believe?”]
Claire appeared in this NBC News article, highlighting how Elon Musk's attacks on civil society organizations is desperate flailing. “An attack on the ADL is an attack on all“ civil society orgs, Claire said. [READ: Civil rights groups attacked by Elon Musk are mounting a counteroffensive]
Nandini talked to AdExchanger’s Allison Schiff about how we choose our projects at Check My Ads! [LISTEN: Exposing Ad Tech’s Dirty Laundry]
Thanks to an eagle-eyed supporter, we helped break the story that X has been running unmarked ads on the platform. That’s an instant FTC violation. [READ: X is no longer labeling ads for some users]
ACTION ALERT 📢
Next week is Climate Week and we’re getting in on the action. We're taking the fight straight to one of the biggest climate disinfo sites in the world.
Keep an eye on your inbox. Every day next week, we’ll be sending out action emails to some adtech executives that need to hear from all of us.
See you Monday,
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed].
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- Sender: Check My Ads
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- Country: United States
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