[ The singer-songwriter met the demands of striking SAG-AFTRA,
including streaming residuals, to release The Eras Tour documentary.]
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TAYLOR SWIFT GAVE THE UNION EVERYTHING IT WANTS
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Kevin Hurler
September 14, 2023
Gizmodo
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_ The singer-songwriter met the demands of striking SAG-AFTRA,
including streaming residuals, to release The Eras Tour documentary. _
Credit: KISS 108 FM,
As SAG-AFTRA reaches the end of its second month on strike
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the union may have found an unlikely hero in the face of Taylor Swift.
The singer-songwriter has reportedly met the union’s demands over
the release of her concert film for The Eras Tour, which will hit
theaters next month.
In an age of major studios pushing back blockbuster films as the
strikes in Hollywood rage on
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Swift’s announcement of The Eras Tour concert film certainly raised
eyebrows. In a middle finger to the Alliance of Motion Picture and
Television Producers (AMPTP), Swift boldly side-stepped
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studios and approached AMC itself to distribute the movie to theaters
across North America. She also approached SAG-AFTRA—of which Swift
is a member—in order to meet its demands and struck an interim deal
with the union to release the film.
“That concert movie is covered by a SAG-AFTRA interim agreement. She
came to us and said she wanted to do this, but only if she could do it
the right way under a union contract,” chief negotiator of SAG-AFTRA
Duncan Crabtree-Ireland told
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at Toronto International Film Festival. “She fulfilled all the same
criteria as anybody else.”
TAYLOR SWIFT | THE ERAS TOUR Concert Film Official Trailer
Watch trailer here [[link removed]]
SAG-AFTRA did not immediately return Gizmodo’s request for comments
on what demands were specifically related to Swift’s concert film.
Swift’s deal with SAG-AFTRA is obviously a huge boost to union
morale as strikes continue, but it is also a new source of pressure on
the AMPTP. The Eras Tour famously broke Ticketmaster
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of records
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opening night this past March, and is set to gross $2.2 billion on
the North American leg alone. As a result, the concert film raked in
$26 million in tickets
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the first day of pre-sale. Swift’s decision to forgo the AMPTP
altogether shows how easy it can be for certain musicians and
directors to cut out the middle-man and deliver their product directly
to distributors themselves.
SAG-AFTRA began striking on July 14
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the union’s demands—most notably over the use of AI and
face-scanning technology in productions—were not met by the AMPTP.
The union’s strike coincides with the concurrent WGA strike, which
has been ongoing since May 2
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with the writers’ union also demanding restrictions on AI usage and
increased residuals from streaming services.
* Taylor Swift
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* SAG-AFTRA
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* actors
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* Screen Actors guild
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* Hollywood Strikes
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* Labor Unions
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* Strikes
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* residuals
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* streaming
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* royalties
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* Cable
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* AI
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* artificial intelligence
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* Hollywood
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* Hollywood studios
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* Films
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* movies
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* television
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* Alliance of Motion Picture and Television Producers
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* AMPTP
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* Culture
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