Pop quiz! 🐣 What does a campaign cost?

Hey there!Fresh pencils, backpacks, and a chill in the air... Back-to-school season has gotten me in the mood for a quiz! And it couldn't come at a better time, because we’re gearing up for more big campaigns for egg-laying hens.

But first, introducing our target companies who we think are scoring an F on animal welfare:

Because of huge pressure from supporters like you, BJ’s Restaurants updated its cage-free policy on its website! But this isn’t good enough. We need to see evidence that BJ’s is following through on sparing hens from cruel cages. Will you demand to see results?

TAKE ACTION [[link removed]]

Jollibee thinks it can get away with having no animal welfare policies. Zip. Zilch. Zero. Will you let them know that this is unacceptable?

TAKE ACTION [[link removed]]

Land O’Lakes is prioritizing profits over animal welfare. Ready to hold them accountable to sparing hens from cages?

TAKE ACTION [[link removed]]

How do we terrify companies as massive as these, you ask? Well, mainly because thousands of supporters like you constantly flood them with emails and phone calls. 😈 But we’ve also been known to use other fun tactics… like driving around their headquarters with a giant billboard at all hours of the day and night. Or making websites to personally call out executives for failing to act on animal cruelty. (You get the picture.)

So, how much does it cost to win a campaign for the animals? Quiz time! 📝

1. For this amount, you could buy one BJ’s Pizookie®... or purchase the URL BJsPizookie.com and call out its executives for animal cruelty. 👀
$5
$10
$20

SEE THE ANSWER [[link removed]]

2. For this amount, you could buy 10 servings of French fries at Jollibee... or help us print 50 leaflets for a legendary protest at its headquarters.
$12
$27
$54

SEE THE ANSWER [[link removed]]

3. For this amount, you could buy 13 pounds of Land O’Lakes butter... or expose its animal cruelty to 10,000 people with a YouTube ad.
$70
$140
$250

SEE THE ANSWER [[link removed]]

Aaaand… pencils down! ✏️

From now through World Farm Animals Day on October 2, all gifts are being matched—with monthly gifts matched for the first three months. (You know, in case you were inspired by any of the above.)

MATCH MY GIFT [[link removed]]

And no matter what you scored on the quiz, your support is truly putting some of the world’s most powerful companies to the test. It’s thanks to you that we’ve been able to ace one campaign after another—making sure every corporate animal abuser learns their lesson, and changing the world for millions of living beings who deserve better.

In other words, you just earned an A+ for the animals!

Nailed the assignment. 

Allie Gunter
Campaigns Manager

P.S. I didn’t forget the extra credit! If you didn’t already take action above, do you have a minute to call out these three companies for their cruelty to hens?

Jollibee

TAKE ACTION [[link removed]]

BJ’s Restaurants

TAKE ACTION [[link removed]]

Land O’Lakes

TAKE ACTION [[link removed]]




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We exist to end the abuse of animals raised for food. But we can’t do it without you. The Humane League is a 501(c)(3) tax-exempt charitable organization ranked "Best In America" by the Independent Charities of America and ranked one of the world's four most effective animal protection organizations by Animal Charity Evaluators. Our federal EIN number is 04-3817491.

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