| From | Check My Ads <[email protected]> |
| Subject | Help us spot ads missing labels on Twitter 🕵️ |
| Date | September 9, 2023 2:04 PM |
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I3g=3D.
Twitter is failing to label ads, and that's a problem
A couple days ago, X/Twitter users noticed unlabeled ads showing up in thei=
r feeds. So we asked our followers to flag more examples and, wow, did you =
all deliver.
We don't know if the missing label is intentional or a bug. But we do know =
the FTC is not a fan of unlabeled ads.
=E2=80=9CThe lack of labeling misleads consumers and flies in the face of F=
TC=E2=80=99s guidelines on deceptively formatted ads," our director of poli=
cy and partnerships Sarah Kay Wiley told Mashable. "As advertisers grapple =
with just how brand unsafe Twitter has become, this is yet another potentia=
lly huge liability for every brand that advertises on Twitter.=E2=80=9D
Techcrunch also dug into the issue, finding even more unlabeled ads. They s=
poke to Jeffrey Chester, executive director at the Center for Digital Democ=
racy, who called for the FTC to investigate.
=E2=80=9CThe FTC should open up an investigation into X=E2=80=99s use of st=
ealth ads, especially reviewing whether it is engaged in deceptive business=
tactics. It should require X to disgorge any data it or its ad partners ha=
ve gathered from its users, in addition to imposing fines and other sanctio=
ns.=E2=80=9D
We're still collecting unlabeled ads as we move forward in urging the FTC t=
o investigate, so please send any screenshots to [email protected], alo=
ng with how you're viewing tweets (iOS/Android app or a web browser).
Happy hunting =F0=9F=95=B5=EF=B8=8F
Claire & Nandini
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<!--[if mso]><center><![end-if]-->
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<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
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left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><h3 st=
yle=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 130=
%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
; Margin-bottom: 10px; font-size: 28px; font-family: Montserrat, Verdana, s=
ans-serif;"><span style=3D"font-family: Montserrat, Verdana, sans-serif; fo=
nt-size: 20pt;"><strong>Twitter is failing to label ads, and that's a probl=
em</strong></span></h3></th>=20
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<table class=3D"row content-row-blockpadding" style=3D"border-sp=
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
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<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
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left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">A couple days =
ago, X/Twitter users noticed unlabeled ads showing up in their feeds. So we=
asked our followers to flag more examples and, <a href=3D"[link removed]
emails.com/emails/tracking/click-link/hlCyvZwV1-1x-kLcNApUCmOhboFqGoxUOfH0d=
4u4I3g=3D/VXcAO7Y32HqQomFCduXJ6aGdlCMmtPkiLbKsmepsmEY=3D" style=3D"color: #=
0074d9; text-decoration: none; font-family: arial,helvetica,sans-serif; fon=
t-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">wow, di=
d you all deliver.</a></p> <p style=3D"color: #3c4144; font-family: arial,h=
elvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; te=
xt-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Mar=
gin-bottom: 10px;">We don't know if the missing label is intentional or a b=
ug. But we do know <a href=3D"[link removed]
ick-link/hlCyvZwV1-1x-kLcNApUCmOhboFqGoxUOfH0d4u4I3g=3D/VXcAO7Y32HqQomFCduX=
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; font-family: arial,helvetica,sans-serif; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">the FTC is not a fan of unlabeled ad=
s</a>.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-se=
rif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; =
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px=
;">=E2=80=9CThe lack of labeling misleads consumers and flies in the face o=
f FTC=E2=80=99s guidelines on deceptively formatted ads," our director of p=
olicy and partnerships <a href=3D"[link removed]
g/click-link/hlCyvZwV1-1x-kLcNApUCmOhboFqGoxUOfH0d4u4I3g=3D/VXcAO7Y32HqQomF=
CduXJ6dYpsnRpEcHXQgV76ZtLDYE=3D" style=3D"color: #0074d9; text-decoration: =
none; font-family: arial,helvetica,sans-serif; font-weight: inherit; paddin=
g: 0; text-align: left; line-height: 1.5;">Sarah Kay Wiley told Mashable</a=
>. "As advertisers grapple with just how brand unsafe Twitter has become, t=
his is yet another potentially huge liability for every brand that advertis=
es on Twitter.=E2=80=9D</p> <p style=3D"color: #3c4144; font-family: arial,=
helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px;">Techcrunch also dug into the issue, <a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/hlCyvZwV1-1x-kLcNApUCmOhboFqG=
oxUOfH0d4u4I3g=3D/VXcAO7Y32HqQomFCduXJ6fCt9aDt1dJ55KPS1nUuiDQ=3D" style=3D"=
color: #0074d9; text-decoration: none; font-family: arial,helvetica,sans-se=
rif; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"=
>finding even more unlabeled ads</a>. They spoke to Jeffrey Chester, execut=
ive director at the Center for Digital Democracy, who called for the FTC to=
investigate.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;">=E2=80=9CThe FTC should open up an investigation into X=E2=80=99s=
use of stealth ads, especially reviewing whether it is engaged in deceptiv=
e business tactics. It should require X to disgorge any data it or its ad p=
artners have gathered from its users, in addition to imposing fines and oth=
er sanctions.=E2=80=9D</p> <p style=3D"color: #3c4144; font-family: arial,h=
elvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; te=
xt-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Mar=
gin-bottom: 10px;">We're still collecting unlabeled ads as we move forward =
in urging the FTC to investigate, so please send any screenshots to <a styl=
e=3D"color: #0074d9; text-decoration: none; font-family: arial,helvetica,sa=
ns-serif; font-weight: inherit; padding: 0; text-align: left; line-height: =
1.5;">[email protected]</a>, along with how you're viewing tweets (iOS/=
Android app or a web browser).</p></th>=20
</tr>=20
</tbody>
</table>=20
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA-email-twitter-unmarked-ads.p=
ng" alt=3D"An image showing how to spot unlabeled ads on Twitter, telling y=
ou to submit them to [email protected]. Step 1 is to screenshot an ad m=
issing the " width=3D"600" align=3D"center" style=3D"outline: none; text-de=
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;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Happy hunting =
=F0=9F=95=B5=EF=B8=8F</p> <p style=3D"color: #3c4144; font-family: arial,he=
lvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; tex=
t-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Marg=
in-bottom: 10px;">Claire & Nandini</p></th>=20
</tr>=20
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<th class=3D"columns small-12 large-12 first last" style=3D"w=
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<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
CmOhboFqGoxUOfH0d4u4I3g=3D/VXcAO7Y32HqQomFCduXJ6awCdw8XQo-BENcgQQI3sMU=3D" =
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s.com/email/lighticons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D=
"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max=
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t-align: center; border: none; display: inline; margin-top: 8px; margin-bot=
tom: 8px; height: auto; width: 30px;"> </a> <a href=3D"[link removed]
ls.com/emails/tracking/click-link/hlCyvZwV1-1x-kLcNApUCmOhboFqGoxUOfH0d4u4I=
3g=3D/VXcAO7Y32HqQomFCduXJ6VFyxglNuJaKDSueUnucoCQ=3D" target=3D"_blank" sty=
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1.5; margin: 5px; Margin: 5px;" title=3D"Instagram"> <img class=3D"email-i=
con" width=3D"30" src=3D"[link removed]
ns/Instagram.png" border=3D"0" alt=3D"Instagram" style=3D"outline: none; te=
xt-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clea=
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auto; width: 30px;"> </a> <a href=3D"[link removed]
king/click-link/hlCyvZwV1-1x-kLcNApUCmOhboFqGoxUOfH0d4u4I3g=3D/VXcAO7Y32HqQ=
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rc=3D"[link removed]" bo=
rder=3D"0" alt=3D"LinkedIn" style=3D"outline: none; text-decoration: none; =
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</a> <a href=3D"[link removed]
ZwV1-1x-kLcNApUCmOhboFqGoxUOfH0d4u4I3g=3D/VXcAO7Y32HqQomFCduXJ6VojO4zA14d8n=
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tic.s3.amazonaws.com/email/lighticons/Twitter.png" border=3D"0" alt=3D"Twit=
ter" style=3D"outline: none; text-decoration: none; -ms-interpolation-mode:=
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at: none; text-align: center; border: none; display: inline; margin-top: 8p=
x; margin-bottom: 8px; height: auto; width: 30px;"> </a>=20
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<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
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lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
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<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
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This email was sent to [email protected]. <a href=3D=
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CmOhboFqGoxUOfH0d4u4I3g=3D/VXcAO7Y32HqQomFCduXJ6aGizJGjA1QxKKan0wg1M3w=3D" =
target=3D"_blank" title=3D"Unsubscribe from email list" style=3D"color: #00=
74d9; text-decoration: none; font-family: arial,helvetica,sans-serif; font-=
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e to unsubscribe.</a>
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<img src=3D"[link removed]
orgId=3Dcheckmyads&emailId=1b04cf90b935f55d486a96e3ed633aef1m980431=
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------=_Part_119650070_2113196611.1694268264961--
------=_Part_119650062_1230792848.1694268264950--
If you're having trouble viewing this email, you can see it online, [link removed].
Twitter is failing to label ads, and that's a problem
A couple days ago, X/Twitter users noticed unlabeled ads showing up in their feeds. So we asked our followers to flag more examples and, wow, did you all deliver.
We don't know if the missing label is intentional or a bug. But we do know the FTC is not a fan of unlabeled ads.
“The lack of labeling misleads consumers and flies in the face of FTC’s guidelines on deceptively formatted ads," our director of policy and partnerships Sarah Kay Wiley told Mashable. "As advertisers grapple with just how brand unsafe Twitter has become, this is yet another potentially huge liability for every brand that advertises on Twitter.”
Techcrunch also dug into the issue, finding even more unlabeled ads. They spoke to Jeffrey Chester, executive director at the Center for Digital Democracy, who called for the FTC to investigate.
“The FTC should open up an investigation into X’s use of stealth ads, especially reviewing whether it is engaged in deceptive business tactics. It should require X to disgorge any data it or its ad partners have gathered from its users, in addition to imposing fines and other sanctions.”
We're still collecting unlabeled ads as we move forward in urging the FTC to investigate, so please send any screenshots to [email protected], along with how you're viewing tweets (iOS/Android app or a web browser).
Happy hunting 🕵️
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed].
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I3g=3D.
Twitter is failing to label ads, and that's a problem
A couple days ago, X/Twitter users noticed unlabeled ads showing up in thei=
r feeds. So we asked our followers to flag more examples and, wow, did you =
all deliver.
We don't know if the missing label is intentional or a bug. But we do know =
the FTC is not a fan of unlabeled ads.
=E2=80=9CThe lack of labeling misleads consumers and flies in the face of F=
TC=E2=80=99s guidelines on deceptively formatted ads," our director of poli=
cy and partnerships Sarah Kay Wiley told Mashable. "As advertisers grapple =
with just how brand unsafe Twitter has become, this is yet another potentia=
lly huge liability for every brand that advertises on Twitter.=E2=80=9D
Techcrunch also dug into the issue, finding even more unlabeled ads. They s=
poke to Jeffrey Chester, executive director at the Center for Digital Democ=
racy, who called for the FTC to investigate.
=E2=80=9CThe FTC should open up an investigation into X=E2=80=99s use of st=
ealth ads, especially reviewing whether it is engaged in deceptive business=
tactics. It should require X to disgorge any data it or its ad partners ha=
ve gathered from its users, in addition to imposing fines and other sanctio=
ns.=E2=80=9D
We're still collecting unlabeled ads as we move forward in urging the FTC t=
o investigate, so please send any screenshots to [email protected], alo=
ng with how you're viewing tweets (iOS/Android app or a web browser).
Happy hunting =F0=9F=95=B5=EF=B8=8F
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed]
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emailId=3D1b04cf90b935f55d486a96e3ed633aef1m9804311b0&userId=3DYZi1e6b19Xtj=
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li {
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*/
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<![endif]-->=20
</head>=20
<body style=3D"min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-s=
ize-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-b=
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ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; width: 100%;"> <!--[if !gte mso 9]>=
<!--><span style=3D"display:none !important; font-size:0px; line-height:0px=
; max-height:0px; max-width:0px; opacity:0; overflow:hidden; visibility:hid=
den; mso-hide:all;"><!--NEONCRM-PREVIEW-TEXT-START----><!--NEONCRM-PREVIEW-=
TEXT-END-----></span> <!--<![endif]-->=20
<table class=3D"body" style=3D"border-spacing: 0; border-collapse: collap=
se; vertical-align: top; background: #fff; height: 100%; width: 100%; color=
: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; paddi=
ng: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height=
: 1.5; background-color: #FFFFFF;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=20
<td class=3D"float-center" align=3D"center" valign=3D"top" style=3D"wo=
rd-wrap: break-word; vertical-align: top; color: #3c4144; font-family: aria=
l,helvetica,sans-serif; font-weight: 400; padding: 0; font-size: 12pt; line=
-height: 1.5; margin: 0 auto; Margin: 0 auto; float: none; text-align: cent=
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<center style=3D"min-width: 540px; width: 100%;">=20
<table class=3D"container" width=3D"600" style=3D"border-spacing: 0;=
border-collapse: collapse; padding: 0; vertical-align: top; background: #f=
efefe; width: 600px; margin: 0 auto; Margin: 0 auto; text-align: inherit; b=
ackground-color: #FFFFFF;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left;">=
=20
<td style=3D"word-wrap: break-word; vertical-align: top; color: #=
3c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding:=
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; border-collapse: collapse;">=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif; min-height: 16px;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: left; ma=
rgin: 0 auto; Margin: 0 auto; padding-top: 24px; word-break: break-word; wi=
dth: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line-=
height: 2em; border-collapse: collapse; padding-bottom: 10px;">=20
<center style=3D"width: 100%; min-width: 532px;">
If you're having trouble viewing this email, you can <a hre=
f=3D"[link removed]
NApUCmOhboFqGoxUOfH0d4u4I3g=3D/VXcAO7Y32HqQomFCduXJ6d7UGqaTLXfdK-996qwOHaU=
=3D" target=3D"_blank" title=3D"View email online" style=3D"color: #0074d9;=
text-decoration: none; font-family: arial,helvetica,sans-serif; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">see it online<=
/a>.
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;">=20
</center> </th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row first-row-header only7" style=3D"border-spac=
ing: 0; border-collapse: collapse; vertical-align: top; text-align: left; p=
adding: 0; position: relative; width: 100%; display: table; margin: 0; Marg=
in: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif;"=
>=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 24px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/header.gif" alt=3D"Text that wit=
h the Check My Ads logo that reads: We cut disinformation off at the source=
. Racism and hate is fueled and fun did around the world by the digital adv=
ertising industry. We're fighting back. " width=3D"600" align=3D"center" st=
yle=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubi=
c; max-width: 100%; clear: both; display: block; margin: 0 auto; Margin: 0 =
auto; float: none; text-align: center; height: auto;"><!--[if mso]></center=
><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: arial,hel=
vetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #A8A29E; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#A8A29E" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><h3 st=
yle=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 130=
%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10px=
; Margin-bottom: 10px; font-size: 28px; font-family: Montserrat, Verdana, s=
ans-serif;"><span style=3D"font-family: Montserrat, Verdana, sans-serif; fo=
nt-size: 20pt;"><strong>Twitter is failing to label ads, and that's a probl=
em</strong></span></h3></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">A couple days =
ago, X/Twitter users noticed unlabeled ads showing up in their feeds. So we=
asked our followers to flag more examples and, <a href=3D"[link removed]
emails.com/emails/tracking/click-link/hlCyvZwV1-1x-kLcNApUCmOhboFqGoxUOfH0d=
4u4I3g=3D/VXcAO7Y32HqQomFCduXJ6aGdlCMmtPkiLbKsmepsmEY=3D" style=3D"color: #=
0074d9; text-decoration: none; font-family: arial,helvetica,sans-serif; fon=
t-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">wow, di=
d you all deliver.</a></p> <p style=3D"color: #3c4144; font-family: arial,h=
elvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; te=
xt-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Mar=
gin-bottom: 10px;">We don't know if the missing label is intentional or a b=
ug. But we do know <a href=3D"[link removed]
ick-link/hlCyvZwV1-1x-kLcNApUCmOhboFqGoxUOfH0d4u4I3g=3D/VXcAO7Y32HqQomFCduX=
J6XzSXN32bAtqSgzPjnLOPbQ=3D" style=3D"color: #0074d9; text-decoration: none=
; font-family: arial,helvetica,sans-serif; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">the FTC is not a fan of unlabeled ad=
s</a>.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-se=
rif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; =
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px=
;">=E2=80=9CThe lack of labeling misleads consumers and flies in the face o=
f FTC=E2=80=99s guidelines on deceptively formatted ads," our director of p=
olicy and partnerships <a href=3D"[link removed]
g/click-link/hlCyvZwV1-1x-kLcNApUCmOhboFqGoxUOfH0d4u4I3g=3D/VXcAO7Y32HqQomF=
CduXJ6dYpsnRpEcHXQgV76ZtLDYE=3D" style=3D"color: #0074d9; text-decoration: =
none; font-family: arial,helvetica,sans-serif; font-weight: inherit; paddin=
g: 0; text-align: left; line-height: 1.5;">Sarah Kay Wiley told Mashable</a=
>. "As advertisers grapple with just how brand unsafe Twitter has become, t=
his is yet another potentially huge liability for every brand that advertis=
es on Twitter.=E2=80=9D</p> <p style=3D"color: #3c4144; font-family: arial,=
helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px;">Techcrunch also dug into the issue, <a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/hlCyvZwV1-1x-kLcNApUCmOhboFqG=
oxUOfH0d4u4I3g=3D/VXcAO7Y32HqQomFCduXJ6fCt9aDt1dJ55KPS1nUuiDQ=3D" style=3D"=
color: #0074d9; text-decoration: none; font-family: arial,helvetica,sans-se=
rif; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"=
>finding even more unlabeled ads</a>. They spoke to Jeffrey Chester, execut=
ive director at the Center for Digital Democracy, who called for the FTC to=
investigate.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;">=E2=80=9CThe FTC should open up an investigation into X=E2=80=99s=
use of stealth ads, especially reviewing whether it is engaged in deceptiv=
e business tactics. It should require X to disgorge any data it or its ad p=
artners have gathered from its users, in addition to imposing fines and oth=
er sanctions.=E2=80=9D</p> <p style=3D"color: #3c4144; font-family: arial,h=
elvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; te=
xt-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Mar=
gin-bottom: 10px;">We're still collecting unlabeled ads as we move forward =
in urging the FTC to investigate, so please send any screenshots to <a styl=
e=3D"color: #0074d9; text-decoration: none; font-family: arial,helvetica,sa=
ns-serif; font-weight: inherit; padding: 0; text-align: left; line-height: =
1.5;">[email protected]</a>, along with how you're viewing tweets (iOS/=
Android app or a web browser).</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA-email-twitter-unmarked-ads.p=
ng" alt=3D"An image showing how to spot unlabeled ads on Twitter, telling y=
ou to submit them to [email protected]. Step 1 is to screenshot an ad m=
issing the " width=3D"600" align=3D"center" style=3D"outline: none; text-de=
coration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: bo=
th; display: block; margin: 0 auto; Margin: 0 auto; float: none; text-align=
: center; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Happy hunting =
=F0=9F=95=B5=EF=B8=8F</p> <p style=3D"color: #3c4144; font-family: arial,he=
lvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; tex=
t-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Marg=
in-bottom: 10px;">Claire & Nandini</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
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If you're having trouble viewing this email, you can see it online, [link removed].
Twitter is failing to label ads, and that's a problem
A couple days ago, X/Twitter users noticed unlabeled ads showing up in their feeds. So we asked our followers to flag more examples and, wow, did you all deliver.
We don't know if the missing label is intentional or a bug. But we do know the FTC is not a fan of unlabeled ads.
“The lack of labeling misleads consumers and flies in the face of FTC’s guidelines on deceptively formatted ads," our director of policy and partnerships Sarah Kay Wiley told Mashable. "As advertisers grapple with just how brand unsafe Twitter has become, this is yet another potentially huge liability for every brand that advertises on Twitter.”
Techcrunch also dug into the issue, finding even more unlabeled ads. They spoke to Jeffrey Chester, executive director at the Center for Digital Democracy, who called for the FTC to investigate.
“The FTC should open up an investigation into X’s use of stealth ads, especially reviewing whether it is engaged in deceptive business tactics. It should require X to disgorge any data it or its ad partners have gathered from its users, in addition to imposing fines and other sanctions.”
We're still collecting unlabeled ads as we move forward in urging the FTC to investigate, so please send any screenshots to [email protected], along with how you're viewing tweets (iOS/Android app or a web browser).
Happy hunting 🕵️
Claire & Nandini
This email was sent to [email protected]. Click here to [link removed].
Message Analysis
- Sender: Check My Ads
- Political Party: n/a
- Country: United States
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