Imagine being a CEO in the meat industry.
You go to work, expecting business as usual. Instead, you open an inbox overflowing with messages from people who care about animals. Messages that nail the way your industry treats chickens. Messages that you’d rather ignore.
Maybe your palms begin to sweat. Maybe you start to feel the glare of public scrutiny. Maybe you realize this problem isn’t going away—unless you change the way you run your business.
That email. That phone call. That social media post. Every action we take is another brick in that CEO’s fancy commuter backpack. 🧱🎒 And believe me: it’s getting heavier and heavier.
Right now, the execs at Jollibee—the global corporation that owns Smashburger and Coffee Bean & Tea Leaf—are still refusing to spare animals from extreme confinement in a cage. (And those backpacks surely weigh a ton. This summer alone, Changemakers like you have sent Jollibee more than 35,000 messages.)
Let’s get the message through once and for all:
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Jennie Hunter
Global Corporate Campaigns Manager |
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