Tyson Foods on Friday created a supply chain center that consolidates the company's logistics, manufacturing and engineering operations "to drive data-focused decision-making through the expanded use of digital tools," said Chief Financial Officer John Tyson. Tyson Fresh Meats President Brady Stewart will lead the center, which is part of the company's effort to increase profitability as it faces challenges including higher costs, shifting demands and labor shortages.
Walmart is adding brand shops and fulfillment services for third-party sellers and expanding its marketplace to Chile in a bid for higher margin ecommerce sales. More than 1,500 people who sell products on Walmart's website are in Las Vegas for a summit highlighting the changes.
As more companies adopt customer relationship management systems, Proton.ai CEO and founder Benj Cohen says a move to vertical CRMs will meet the specialized needs of wholesale distributors. Cohen details several reasons why vertical CRMs outperform horizontal ones, and says, "A vertical CRM streamlines workflows and promotes proactive sales initiatives based on predictive analytics, pre-built connections to other tools, first-rate reporting tools -- all fueled by actual data from every channel."
The Federal Motor Carrier Safety Administration recently posted a proposal that would allow it to modify the three-tier safety motor carrier fitness rating structure or develop a new method, with the possible inclusion of its Compliance, Safety, Accountability Safety Measurement System. A similar proposal issued in 2016 was withdrawn following widespread industry opposition.
As fewer people leave their jobs -- or take part in the "Big Stay" -- leaders can leverage the trend by making it easier for employees to move into new positions within the company by removing the stigma of lateral moves and helping team members spot new opportunities, writes Linda Jingfang Cai, the global head of learning and talent development at Aon. "Managers play a critical role in making internal mobility a reality, and so investing in that relationship and incentivizing them to move from talent hoarding to talent mobility is critical," Cai writes.
Businesses can increase sales by using the strategies of product-led growth and search engine optimization, writes Nick Chasinov, founder of marketing agency Teknicks. Product-led growth involves "creating a product that solves a real problem for users in a simple and intuitive way," Chasinov writes.
A more creative marketing approach starts with determining your brand's unique selling proposition and communicating that with unique messaging, a different perspective and interesting creative formats, writes Claremont Head of Marketing Piers Gardener. Gardener provides examples of creative marketing from B2B brand Blendtec, Apple and Nike to help marketers stand out from the crowd.
Leaders face stressful, challenging situations frequently, such as navigating difficult conversations, managing conflict, or dealing with high-pressure deadlines, and it is important to apply leadership skills to yourself first before addressing others, writes emerging-leader coach and author Art Petty. "How you handle yourself in high-stakes, high-stress moments will set the right or wrong example" about how to be at your best when others are at their worst, Petty says, offering three ways to lead yourself through tough moments.
Attending the Innovators Summit lets you stay updated with the latest industry developments and remain ahead of your competitors. By being aware of emerging trends and disruptive technologies, you can proactively adapt your business strategies, identify new revenue streams, and gain a competitive edge in the market. Learn more.
SmartBrief's inaugural virtual AI Impact Summit, Sept. 27 to 28, will feature OpenAI's Zack Kass as the opening keynote speaker. The event will explore business, workforce, marketing, tech and other topics, such as how AI is intersecting with reinvented workforce training and a talk by Michael Schmidt, vice chair of the labor and employment department at Cozen O'Connor, on what employers need to know about AI in the workplace. Register now.
