John,

My team and I have been busy campaigning for Democrats in the upcoming Virginia elections, and it is incredibly inspiring to campaign across the Commonwealth! I am deeply grateful for your support and am constantly reminded of why our fundraising goals and path to victory are so critical - so we can continue serving the people of Virginia.

I know you receive a lot of correspondence from campaigns about their urgent fundraising deadlines.

I think it’s important to provide context when we are reaching out about our fundraising deadlines.

My campaign team and I are always looking to the future. We are strategizing based on our monthly fundraising goals; what we can and can’t do to secure our victory depends on if we reach our goals. These goals aren’t arbitrary; we shape our path to victory with intent.

So when you hear from me or my team about how critical reaching our fundraising goal is, know that we are being genuine. We appreciate your support too much to be anything less than 100% honest about where our campaign is headed.

With that in mind, our end of August deadline is tonight at midnight, and I need your support to ensure we reach our goal for the month. Anything you can contribute will make an immediate impact in charting a path back to victory.

I appreciate your engagement,
Abigail