Watching charm in action is like watching a good dancer. There’s style, control, and an effortless rhythm. That charming, likable person seemingly knows the right thing to say and do at the right moment. While charm is certainly a skill and might come easier to some — i.e. the extroverted — it doesn’t require being well-read or witty. True charm is about being present and interested in what another person has to say. Does it require effort? Like anything with a payoff, it does. But it’s easier than you think.