Hey John, did you know $13.58 is our average contribution for August?
Here’s why we’re proud of that number: Our average contribution proves that this movement is powered by small-dollar donations. We’ve relied on real people like you donating what + when they’re able to since Day One — and we plan to keep it that way.
Here’s why we’re also nervous about that number: it’s lower than usual, which means we could fall behind our long-term fundraising goals…
Allow us to dive further into our average donation amount and why it matters so much.
Last year, our monthly average donation in August was $29.13. Now we’ve dipped down all the way to $13.58.
In a weird way, we're proud of it! Here's why:
A low average donation is the hallmark of a real people-powered campaign. It shows that we’re not funded by corporate PACs or billionaires with deep pockets.
But, on the other hand, it means the money we used to raise from a single donation — well, now we need two to raise the same amount!
We can't afford to let our fundraising dip *too* low, John. So, we're asking everyone who hasn't donated to make their very first contribution to John Fetterman today — that'll help us close the gap.
Thank you for all you do.
— Team Fetterman
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Email us: [email protected]
This email was sent to [email protected]. Email is the most important way we keep in touch with people like you, so thank you for reading to the end. Small donors like you keep us going. To contribute via check, please address to Fetterman for PA, PO Box 6061, Pittsburgh PA 15211.
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