From Check My Ads <[email protected]>
Subject A bad week for Google keeps getting worse
Date August 24, 2023 7:51 PM
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A bad week for Google keeps getting worse



Google spent the last week furiously denying a report about how it has secr=
etly displayed violent ads meant for adults on kids YouTube channels and th=
en harvested children=E2=80=99s data without parental consent.

We=E2=80=99re talking ads that included car crashes and people drowning run=
ning on videos like =E2=80=9CHere We Go Up | COCOMELON=E2=80=9D and =E2=80=
=9CDinosaurs Showdown!=E2=80=9D =E2=80=94 and then collecting data on the c=
hildren that would click on them. Eeek. Not a good look, Google.



A car crash ad is shown on a YouTube video titled Dinosaurs Showdown. Adaly=
tics

Advertisers (in addition to parents everywhere) were pretty mad to learn th=
at ad campaigns specifically meant to exclude children ended up being place=
d on videos for kids anyway =E2=80=94 not only putting kids at risk but was=
ting their money as well.

Two U.S. senators took notice, too, and demanded the FTC investigate. After=
all, it was only four years ago that Google and YouTube agreed to pay $170=
million to the FTC for allegedly collecting children's personal informatio=
n without parental consent.

Think that=E2=80=99s bad? Well, things get even worse=E2=80=A6

A new report this week shows that Google could be on the hook for billions.

Fairplay For Kids and Adalytics have direct evidence that advertisers can r=
un targeted ads on =E2=80=9Cmade for kids=E2=80=9D channels.

The experiment was simple: Create ads that targeted groups of adults, like =
business owners, and tell YouTube to put the ads on kids channels. Since ki=
ds supposedly can't be targeted, no ads should have been served. But the ad=
s went out anyway.

=E2=80=9CI feel for advertisers here, because this isn=E2=80=99t just a leg=
al risk =E2=80=94 it=E2=80=99s a waste of advertising dollars,=E2=80=9D Lau=
ra Edelson, former CTO for the antitrust division of the Department of Just=
ice, told AdExchanger.

One group you shouldn't feel sorry for here is Google. Targeting kids witho=
ut parental consent is a massive violation of a children's privacy law know=
n as the Children=E2=80=99s Online Privacy Protection Act (COPPA), which ha=
s penalties as high as $50,000 per violation. In a letter to the FTC Wednes=
day, Fairplay For Kids, The Center for Digital Democracy, Common Sense, and=
Electronic Privacy Information Center called on the FTC to launch an inves=
tigation into Google=E2=80=99s practices.

Check My Ads supports Fairplay for Kids and their letter to FTC. Advertiser=
dollars shouldn't be wasted and, more importantly, children's privacy shou=
ld be protected. We'll have action items for you to help us hold Google acc=
ountable soon.

Hugs,

Claire & Nandini

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</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Google spent t=
he last week furiously <a href=3D"[link removed]
g/click-link/wTk0Xd5A3CsZM-PYPi6pNEgwmKEBDMs1J6r07ZaBeeM=3D/e0U3bUmBlVCaGga=
Mc0X_X07RNEj54fYyhW0braQw8UM=3D" style=3D"color: #0074d9; text-decoration: =
none; font-family: arial,helvetica,sans-serif; font-weight: inherit; paddin=
g: 0; text-align: left; line-height: 1.5;">denying a report</a> about how i=
t has secretly displayed violent ads meant for adults on kids YouTube chann=
els and then <a href=3D"[link removed]
nk/wTk0Xd5A3CsZM-PYPi6pNEgwmKEBDMs1J6r07ZaBeeM=3D/e0U3bUmBlVCaGgaMc0X_X8AXH=
T9eteYBM_AfqtWxrPM=3D" style=3D"color: #0074d9; text-decoration: none; font=
-family: arial,helvetica,sans-serif; font-weight: inherit; padding: 0; text=
-align: left; line-height: 1.5;">harvested children=E2=80=99s data</a> with=
out parental consent.</p> <p style=3D"color: #3c4144; font-family: arial,he=
lvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; tex=
t-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Marg=
in-bottom: 10px;">We=E2=80=99re talking ads that included car crashes and p=
eople drowning running on videos like =E2=80=9CHere We Go Up | COCOMELON=E2=
=80=9D and =E2=80=9CDinosaurs Showdown!=E2=80=9D =E2=80=94 and then collect=
ing data on the children that would click on them. Eeek. Not a good look, G=
oogle.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word=
-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/JkIoUbwdScooNFWx.png" alt=3D"A c=
ar crash ad is shown on a YouTube video titled Dinosaurs Showdown" width=3D=
"600" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-i=
nterpolation-mode: bicubic; max-width: 100%; clear: both; display: block; m=
argin: 0 auto; Margin: 0 auto; float: none; text-align: center; height: aut=
o;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D=
"font-size: 10pt;"><em>A car crash ad is shown on a YouTube video titled Di=
nosaurs Showdown. </em>Adalytics</span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Advertisers (i=
n addition to parents everywhere) <a title=3D"were pretty mad" href=3D"http=
s://api.neonemails.com/emails/tracking/click-link/wTk0Xd5A3CsZM-PYPi6pNEgwm=
KEBDMs1J6r07ZaBeeM=3D/e0U3bUmBlVCaGgaMc0X_X0kcIR2fQkAyHccrsJUAn-k=3D" targe=
t=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: non=
e; font-family: arial,helvetica,sans-serif; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;">were pretty mad</a>&nbsp;to learn t=
hat ad campaigns specifically meant to exclude children ended up being plac=
ed on videos for kids anyway =E2=80=94 not only putting kids at risk but wa=
sting their money as well.</p> <p style=3D"color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0=
; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px;=
Margin-bottom: 10px;">Two U.S. senators took notice, too, and <a href=3D"h=
ttps://api.neonemails.com/emails/tracking/click-link/wTk0Xd5A3CsZM-PYPi6pNE=
gwmKEBDMs1J6r07ZaBeeM=3D/e0U3bUmBlVCaGgaMc0X_X9qcWPyjoRRUFVbVov6q9r4=3D" st=
yle=3D"color: #0074d9; text-decoration: none; font-family: arial,helvetica,=
sans-serif; font-weight: inherit; padding: 0; text-align: left; line-height=
: 1.5;">demanded the FTC investigate</a>. After all, it was only four years=
ago that Google and YouTube agreed to <a href=3D"[link removed]
m/emails/tracking/click-link/wTk0Xd5A3CsZM-PYPi6pNEgwmKEBDMs1J6r07ZaBeeM=3D=
/e0U3bUmBlVCaGgaMc0X_X7UdfYiwZmzvOotCcuQVWpI=3D" style=3D"color: #0074d9; t=
ext-decoration: none; font-family: arial,helvetica,sans-serif; font-weight:=
inherit; padding: 0; text-align: left; line-height: 1.5;">pay $170 million=
to the FTC</a> for allegedly collecting children's personal information wi=
thout parental consent.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #FFFFFF; font-family: arial,helvetica,sans-serif=
;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-top: 5px; padding-bottom: 5px;"><p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><strong>Think =
that=E2=80=99s bad? Well, things get even worse=E2=80=A6</strong></p> <p st=
yle=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight=
: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt;=
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">A new report =
this week shows that Google could be on the hook for billions.</p> <p style=
=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Fairplay For Kid=
s and Adalytics <a href=3D"[link removed]
-link/wTk0Xd5A3CsZM-PYPi6pNEgwmKEBDMs1J6r07ZaBeeM=3D/e0U3bUmBlVCaGgaMc0X_X-=
S8DgvTSIZzrhW3ytpzeZw=3D" style=3D"color: #0074d9; text-decoration: none; f=
ont-family: arial,helvetica,sans-serif; font-weight: inherit; padding: 0; t=
ext-align: left; line-height: 1.5;">have direct evidence</a> that advertise=
rs can run <em>targeted</em> ads on =E2=80=9Cmade for kids=E2=80=9D channel=
s.</p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans-serif;=
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font=
-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">T=
he <a href=3D"[link removed]
A3CsZM-PYPi6pNEgwmKEBDMs1J6r07ZaBeeM=3D/e0U3bUmBlVCaGgaMc0X_X5vEvNMCiM0qIFP=
57rfMQN8=3D" style=3D"color: #0074d9; text-decoration: none; font-family: a=
rial,helvetica,sans-serif; font-weight: inherit; padding: 0; text-align: le=
ft; line-height: 1.5;">experiment was simple</a>: Create ads that targeted =
groups of adults, like business owners, and tell YouTube to put the ads on =
kids channels. Since kids supposedly can't be targeted, no ads should have =
been served. But the ads went out anyway.</p> <p style=3D"color: #3c4144; f=
ont-family: arial,helvetica,sans-serif; font-weight: 400; padding: 0; margi=
n: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margi=
n-bottom: 10px; Margin-bottom: 10px;">=E2=80=9CI feel for advertisers here,=
because this isn=E2=80=99t just a legal risk =E2=80=94 it=E2=80=99s a wast=
e of advertising dollars,=E2=80=9D Laura Edelson, former CTO for the antitr=
ust division of the Department of Justice, told <a href=3D"[link removed]
emails.com/emails/tracking/click-link/wTk0Xd5A3CsZM-PYPi6pNEgwmKEBDMs1J6r07=
ZaBeeM=3D/e0U3bUmBlVCaGgaMc0X_XwRpXjzm29graUH_9Rn4lco=3D" style=3D"color: #=
0074d9; text-decoration: none; font-family: arial,helvetica,sans-serif; fon=
t-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">AdExcha=
nger.</a></p> <p style=3D"color: #3c4144; font-family: arial,helvetica,sans=
-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 1=
0px;">One group you shouldn't feel sorry for here is Google. Targeting kids=
without parental consent is a massive violation of a children's privacy la=
w known as the <a title=3D"Children=E2=80=99s Online Privacy Protection Act=
(COPPA)" href=3D"[link removed]
0Xd5A3CsZM-PYPi6pNEgwmKEBDMs1J6r07ZaBeeM=3D/e0U3bUmBlVCaGgaMc0X_X_edBdHOfUS=
glhR3SLRuj-c=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9=
; text-decoration: none; font-family: arial,helvetica,sans-serif; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;">Children=E2=
=80=99s Online Privacy Protection Act (COPPA)</a>, which has penalties as h=
igh as $50,000 per violation. <a href=3D"[link removed]
tracking/click-link/wTk0Xd5A3CsZM-PYPi6pNEgwmKEBDMs1J6r07ZaBeeM=3D/e0U3bUmB=
lVCaGgaMc0X_X1KRaVfJQEBzIqp0BH9bbVM=3D" style=3D"color: #0074d9; text-decor=
ation: none; font-family: arial,helvetica,sans-serif; font-weight: inherit;=
padding: 0; text-align: left; line-height: 1.5;">In a letter to the FTC</a=
> Wednesday, Fairplay For Kids, The Center for Digital Democracy, Common Se=
nse, and Electronic Privacy Information Center called on the FTC to launch =
an investigation into Google=E2=80=99s practices.</p> <p style=3D"color: #3=
c4144; font-family: arial,helvetica,sans-serif; font-weight: 400; padding: =
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.=
5; margin-bottom: 10px; Margin-bottom: 10px;">Check My Ads supports Fairpla=
y for Kids and their letter to FTC. Advertiser dollars shouldn't be wasted =
and, more importantly, children's privacy should be protected. We'll have a=
ction items for you to help us hold Google accountable soon.</p> <p style=
=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight: 4=
00; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; li=
ne-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Hugs,</p> <p sty=
le=3D"color: #3c4144; font-family: arial,helvetica,sans-serif; font-weight:=
400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; =
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">Claire &amp; N=
andini</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #FFFFFF; font-family: arial,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: arial,helvetica,sans-serif; font-weight: 400; padding: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; wo=
rd-break: break-word; width: 564px; padding-left: 24px; padding-right: 24px=
; border-collapse: collapse; padding-bottom: 24px; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #A8A29E; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#A8A29E" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: ari=
al,helvetica,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: ari=
al,helvetica,sans-serif; font-weight: 400; text-align: left; font-size: 12p=
t; line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; pad=
ding-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px=
; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
<center style=3D"width: 100%; min-width: 532px;"> <a href=3D=
"[link removed]
NEgwmKEBDMs1J6r07ZaBeeM=3D/e0U3bUmBlVCaGgaMc0X_X72GfF6GrvffSe85Zs91Ezw=3D" =
target=3D"_blank" style=3D"color: #0074d9; text-decoration: none; font-fami=
ly: arial,helvetica,sans-serif; font-weight: inherit; padding: 0; text-alig=
n: left; line-height: 1.5; margin: 5px; Margin: 5px;" title=3D"Facebook"> <=
img class=3D"email-icon" width=3D"30" src=3D"[link removed]
s.com/email/lighticons/Facebook.png" border=3D"0" alt=3D"Facebook" style=3D=
"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max=
-width: 100%; clear: both; margin: 0 auto; Margin: 0 auto; float: none; tex=
t-align: center; border: none; display: inline; margin-top: 8px; margin-bot=
tom: 8px; height: auto; width: 30px;"> </a> <a href=3D"[link removed]
ls.com/emails/tracking/click-link/wTk0Xd5A3CsZM-PYPi6pNEgwmKEBDMs1J6r07ZaBe=
eM=3D/e0U3bUmBlVCaGgaMc0X_X9VH10sog6BthozSlNJPHpI=3D" target=3D"_blank" sty=
le=3D"color: #0074d9; text-decoration: none; font-family: arial,helvetica,s=
ans-serif; font-weight: inherit; padding: 0; text-align: left; line-height:=
1.5; margin: 5px; Margin: 5px;" title=3D"Instagram"> <img class=3D"email-i=
con" width=3D"30" src=3D"[link removed]
ns/Instagram.png" border=3D"0" alt=3D"Instagram" style=3D"outline: none; te=
xt-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clea=
r: both; margin: 0 auto; Margin: 0 auto; float: none; text-align: center; b=
order: none; display: inline; margin-top: 8px; margin-bottom: 8px; height: =
auto; width: 30px;"> </a> <a href=3D"[link removed]
king/click-link/wTk0Xd5A3CsZM-PYPi6pNEgwmKEBDMs1J6r07ZaBeeM=3D/e0U3bUmBlVCa=
GgaMc0X_X0F1P_exxgUKUPlUdR_FcOY=3D" target=3D"_blank" style=3D"color: #0074=
d9; text-decoration: none; font-family: arial,helvetica,sans-serif; font-we=
ight: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 5px;=
Margin: 5px;" title=3D"LinkedIn"> <img class=3D"email-icon" width=3D"30" s=
rc=3D"[link removed]" bo=
rder=3D"0" alt=3D"LinkedIn" style=3D"outline: none; text-decoration: none; =
-ms-interpolation-mode: bicubic; max-width: 100%; clear: both; margin: 0 au=
to; Margin: 0 auto; float: none; text-align: center; border: none; display:=
inline; margin-top: 8px; margin-bottom: 8px; height: auto; width: 30px;"> =
</a> <a href=3D"[link removed]
d5A3CsZM-PYPi6pNEgwmKEBDMs1J6r07ZaBeeM=3D/e0U3bUmBlVCaGgaMc0X_X4iWa6rryWEPP=
7HDv2iPS68=3D" target=3D"_blank" style=3D"color: #0074d9; text-decoration: =
none; font-family: arial,helvetica,sans-serif; font-weight: inherit; paddin=
g: 0; text-align: left; line-height: 1.5; margin: 5px; Margin: 5px;" title=
=3D"Twitter"> <img class=3D"email-icon" width=3D"30" src=3D"[link removed]
tic.s3.amazonaws.com/email/lighticons/Twitter.png" border=3D"0" alt=3D"Twit=
ter" style=3D"outline: none; text-decoration: none; -ms-interpolation-mode:=
bicubic; max-width: 100%; clear: both; margin: 0 auto; Margin: 0 auto; flo=
at: none; text-align: center; border: none; display: inline; margin-top: 8p=
x; margin-bottom: 8px; height: auto; width: 30px;"> </a>=20
</center> </th>=20
</tr>=20
</tbody>
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If you're having trouble viewing this email, you can see it online, [link removed].
A bad week for Google keeps getting worse



Google spent the last week furiously denying a report about how it has secretly displayed violent ads meant for adults on kids YouTube channels and then harvested children’s data without parental consent.

We’re talking ads that included car crashes and people drowning running on videos like “Here We Go Up | COCOMELON” and “Dinosaurs Showdown!” — and then collecting data on the children that would click on them. Eeek. Not a good look, Google.



A car crash ad is shown on a YouTube video titled Dinosaurs Showdown. Adalytics

Advertisers (in addition to parents everywhere) were pretty mad to learn that ad campaigns specifically meant to exclude children ended up being placed on videos for kids anyway — not only putting kids at risk but wasting their money as well.

Two U.S. senators took notice, too, and demanded the FTC investigate. After all, it was only four years ago that Google and YouTube agreed to pay $170 million to the FTC for allegedly collecting children's personal information without parental consent.

Think that’s bad? Well, things get even worse…

A new report this week shows that Google could be on the hook for billions.

Fairplay For Kids and Adalytics have direct evidence that advertisers can run targeted ads on “made for kids” channels.

The experiment was simple: Create ads that targeted groups of adults, like business owners, and tell YouTube to put the ads on kids channels. Since kids supposedly can't be targeted, no ads should have been served. But the ads went out anyway.

“I feel for advertisers here, because this isn’t just a legal risk — it’s a waste of advertising dollars,” Laura Edelson, former CTO for the antitrust division of the Department of Justice, told AdExchanger.

One group you shouldn't feel sorry for here is Google. Targeting kids without parental consent is a massive violation of a children's privacy law known as the Children’s Online Privacy Protection Act (COPPA), which has penalties as high as $50,000 per violation. In a letter to the FTC Wednesday, Fairplay For Kids, The Center for Digital Democracy, Common Sense, and Electronic Privacy Information Center called on the FTC to launch an investigation into Google’s practices.

Check My Ads supports Fairplay for Kids and their letter to FTC. Advertiser dollars shouldn't be wasted and, more importantly, children's privacy should be protected. We'll have action items for you to help us hold Google accountable soon.

Hugs,

Claire & Nandini

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