 | From the Editor's Desk
How the Pandemic Changed Marketing Channels The pandemic undoubtedly changed how marketers approach channel strategy, and there is no single route to success. With more channels than ever, marketers need to map which channels add clear value and forget the rest. It can be tempting to enter a channel because your competitors are there. But with limited customer time and attention, marketers must strategically determine in which channels they can have the greatest impact. The authors look at five post-pandemic channel strategies gleaned from The CMO Survey and offer analysis on how marketers can operationalize these trends.
The Covid-19 pandemic pushed companies to quickly adapt and respond to new customer requirements. One of the ways this dynamic was most apparent was in the marketing channels companies adopted to engage with and sell to customers.
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WorkGender Surgeries Nearly Tripled From 2016 Through 2019, Study Finds  Much of the national discussion has centered on treatment for adolescents. Earlier this month, the American Academy of Pediatrics reaffirmed its guidelines regarding the gender-affirming treatment but also commissioned a fresh review of the research, after European health authorities found uncertain evidence for its effectiveness. Work
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WorkOpinion | Trump Voters Can See Right Through DeSantis  Thomas B. Edsall has been a contributor to the Times Opinion section since 2011. His column on strategic and demographic trends in American politics appears every Wednesday. He previously covered politics for The Washington Post. @edsall WorkVoting in Zimbabwe general election delayed by lack of ballot papers  Zimbabwe has a history of disputed elections since its independence from the UK in 1980. Human rights groups said in the run-up to Wednesday’s vote that the same factors that blighted previous elections – voter roll irregularities, public media bias and the use of law enforcement and the courts to hamstring opposition campaigns – remained.
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