Friend,

We’re gonna make this one short and sweet: if you haven’t pitched in yet this year, now’s the time to do it. 

Here’s why: Donald Trump was just indicted by a jury in Fulton County and he’s still on his way to completely barnstorming the GOP primary. The race for the nomination is over and anyone who isn’t putting money towards defeating him in the general is undermining our constitutional republic. 

The fight to beat him in the general election has already started and we need to move fast. 

The GOP debate is next week, and soon we’ll be a year out from Election Day 2024. Yes, it’s all coming up fast. You know we’re already hitting the ground running with killer ads, full-court press on social media, and the grassroots work from The Union. 

We've been talking here at The Lincoln Project about the work we’ve got planned in Wisconsin, Nevada, Arizona, Georgia, Pennsylvania, and Michigan. 

Building a strong messaging apparatus to reach those swing voters is going to decide 2024. And we’re making plans right now about how we’re going to accomplish it. You saw the work we did in 2020 and 2022 and you know the vast amount of planning it takes to build out the infrastructure to beat MAGA and Trump. 

That means we’re making our budgets now. We’re determining where our money is best spent, and which voters we need to target the most. 

Pitching in right now makes those decisions that much easier. We know it’s August, and Election Day 2024 seems far off, but that mentality is what elects Trump. If you haven’t pitched in yet, we urge you to today. Together, we’re going to build the political movement that beats Trump for good.

-The Lincoln Project