Environmental Working Group
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We’re thrilled to announce another first for the EWG VERIFIED® program!

Products made by Proudly, the baby care line created for the needs of melanin-rich skin tones, are now EWG VERIFIED. The line was co-founded by Gabrielle Union and Dwyane Wade.

These are the first products formulated especially for melanated baby skin to earn the EWG VERIFIED mark.

The EWG VERIFIED program now has more than 2,200 products across personal care, cleaning products and diapers.

Learn more about Proudly and other EWG VERIFIED products below.

Proudly™ joins EWG VERIFIED® - “Many decades-old, leading baby care brands that have been marketed to Black and Brown families are often made with lower quality ingredients and are not always transparent with what’s in the bottle. With PROUDLY, we are proud to have created a brand that is both affordable and meets the highest level of health standards set by EWG.” Gabrielle Union, Proudly Co-Founder
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New brands: Proudly, Stream2Sea, Oren Inc., Ktchn Apothecary, AP CHEM, LLC, Evio Beauty Group Ltd, Innovacyn Inc (BLDG Active) and Estée Lauder
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What is fragrance? - LEARN MORE
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Get your FREE copy of EWG's Quick Tips for Choosing Safer Personal Care Products - GET THE GUIDE
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EWG VERIFIED® Sampler - Donate and get a thank-you gift featuring healthier personal care products from: Avarelle, Botao, Talent, Three Ships, Varuza and Vika's Essentials
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This email was sent to [email protected]. To change your preferred email address, click here. [[link removed]] EWG's mission is to empower people to live healthier lives in a healthier environment. EWG is a non-profit and non-partisan organization. The EWG Action Fund, a separate sister organization of EWG, is a legislative advocacy organization that promotes healthy and sustainable policies.

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