Hi John, 

This message is a bit longer than the ones we usually send, but I'm hoping you can spare a few minutes to let me explain why our upcoming mid-quarter deadline is so important.

You see, we set our fundraising goals for each quarter. They’re based on the exact amount we need to raise in order to keep things running. Then, we break those goals out into smaller goals to make sure we’re staying on track. 

That’s why tomorrow’s mid-quarter goal is so important. If we don’t stay on track with our Q3 goal, we’ll have to hustle in the second half of the quarter to catch up, or risk scaling back our efforts to take back the House. 

We are working day and night to support candidates who need our help to win their very close races. But everything we do takes resources, so making sure we meet this mid-quarter goal is essential to make this happen. 

The truth is that early money is key to winning elections. That’s why we ask for your support even during the so-called “off year” — to make sure we are building a movement that will leave nothing up to chance to support great candidates in 2024 and beyond. 

All deadlines are important, John — but when your movement relies heavily on emails like this one to meet our goals — we have to step up to ensure we can afford to make early investments in the plans we have for the weeks and months ahead. 

So folks, if you can, will you power our critical work with a donation today? No matter how much, your support will get us one step closer to reaching our goal before our mid-quarter deadline.

If you've saved your payment information with ActBlue Express, your donation will go through immediately:

I know your inbox is probably crowded with folks asking for their support, so thank you for sparing a few minutes of your time to read this message. 

— Katie