A zero-tolerance approach to talented jerks in the workplace is risky - The Economist   

One personality type occupies more attention in the workplace than any other. The “talented jerk”, whose alter-egos include such lovable characters as the “toxic rock star” and the “destructive hero”, is a staple of management literature. These are the people who smash both targets and team cohesion, who get stuff done and get away with behaving badly as a result.

So common and corrosive are these characters that plenty of companies spell out a zero-tolerance approach to them. “No jerks allowed,” says CARFAX, which provides data on vehicle histories. Netflix, a streaming giant, is similarly unequivocal: “On our dream team, there are no brilliant jerks.” The careers site of Baird, a financial-services firm, says that it operates a “no assholes” policy.

It is totally reasonable for firms to want to signal an aversion to genuine jerks. It may not actually put people off (“No assholes? Well, I guess Baird isn’t the company for me.”). But it sends an explicit message to prospective and existing employees, and reflects a real danger to company cultures. Toxic behaviour is contagious: incivility and unpleasantness can quickly become norms if they pass unchecked. That is bad for retention and for reputation. It’s also just bad in itself.

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