Bigger, stronger, and cheaper disposable e-cigarettes are gaining popularity

Truth Initiative

Aug. 10, 2023

Bigger, stronger, and cheaper: Disposable e-cigarettes have more nicotine and are more accessible than ever

Disposable e-cigarettes sold in the U.S. nearly tripled in nicotine strength, quintupled in e-liquid capacity, and dropped in price by nearly 70% between 2017 and 2022, according to a recent Truth Initiative study published in Tobacco Control. The market’s evolution indicates a need to limit e-cigarette sizes, establish minimum prices, and cap nicotine levels to prevent young people from becoming hooked to cheap products containing highly addictive nicotine.

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What is "tobacco-free" nicotine?

Recently the industry has begun promoting tobacco products with “tobacco-free” claims. These claims are used to describe that the product is made with nicotine created in a lab (also known as synthetic nicotine or non-tobacco nicotine), or that the product contains no tobacco leaf. All of these products contain nicotine, which is harmful to young people in any form.

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Alarming burden of smoking on employers in Tobacco Nation

You’ve likely seen reports that overall prevalence of smoking in the U.S. has significantly declined in the past 2 decades, but that statement alone doesn’t tell the whole story. In many communities – where employees live and work – tobacco use remains high. In fact, smoking prevalence is nearly 50% higher in a group of twelve Midwestern and Southern states compared to the rest of the country, according to Truth Initiative’s latest analysis. This finding has enormous financial and health implications for employers and employees in those areas.

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