Why is this important?
Despite making up 45% of the electorate, Gen Z and Millennials only hold 21% of State Legislature seats.
Conversely, Republicans have made significant investments in down-ballot races, leading to the absolute assault on our rights and freedoms that we’re seeing happen across states — from abortion bans to taking away LGBTQ+ rights to repealing life-saving common sense gun laws put into place after the Parkland shooting.
Our political system is stacked against us, but incredible young leaders have fought back and beat the odds to get elected to office. It’s time to take more young people from movements like March For Our Lives and elect them to office to be the leaders we deserve. But grassroots support is what moves the needle, and it’s what we need from you today.
Join us by splitting a donation of any amount between Leaders We Deserve and March On today.
So how are we going to fight back against the 50-year chess game conservative special interest groups have been manipulating?
Leaders We Deserve will invest in young people, knock down barriers, and elect more young people to office. We’re doing this by:
1. Recruitment: Identifying candidates who will have the biggest impact on their states (that's where the real work is happening).
2. Providing Day-to-Day Support: We’re helping campaigns build from the ground up and will work with them directly on fundraising, messaging, coalition building, voter contact, and volunteer recruitment.
3. Volunteer Network: Our grassroots volunteer army (that’s you, Friend) will have person-to-person conversations with voters all across a candidate’s district, advocating on their behalf.
4. Running Paid Media Campaigns: We’ll run well-funded independent expenditure programs.
But there’s a reason our political system favors those who are older, wealthier, and white — running for office takes serious resources.
Which is one of the reasons I’m reaching out today. Young candidates aren’t seen as viable and often struggle to raise money. They have lower personal wealth and smaller donor networks.
So I’m asking: Will you join our movement by splitting a donation between Leaders We Deserve and March On today?