Dear Friend,

A terrified rabbit thrashes wildly as a worker grabs her ears and roughly yanks her from a crate.

The worker brandishes a metal pipe and begins to bash the rabbit on the head repeatedly in a crude attempt to knock her unconscious. Then, he hangs her twitching body upside down alongside other rabbits.

He begins hacking off their heads, spattering blood across the filthy floor of the killing room.

The whole grisly scene takes place in full view of other frightened rabbits, who can do nothing but wait, their hearts pounding, until it's their turn to be beheaded.

 
 

A PETA Asia investigator who visited Russian fur farms found horrors at every turn:

  • A chinchilla screamed and struggled for over a minute during a botched electrocution, before a worker broke the still-struggling animal's neck with his fingers.
  • Sables and minks darted frantically from side to side inside their cages, which are like prison cells, losing their minds from the stress of captivity.
  • A terrified fox—a naturally shy and solitary animal—cowered at the back of a cage that offered no place to hide.

The facilities where these and hundreds of other animals suffered are believed to have ties to global auction houses. But regardless of where it's sold or by whom, all fur is the product of violence.

While the industry may be on its last legs—thanks in no small part to the actions and generosity of passionate PETA supporters like you—investigations like this one reveal the extent of the pain and suffering that so many animals still endure for clothing.

After decades of exposés and determined campaigning by PETA, the majority of the fashion world is going fur-free. We're pushing designers and retailers like Chanel, Prada, and Macy's to shed animal skins in favor of stylish, sustainable, and compassionate vegan materials, and today countless consumers are embracing clothing made without causing animals to suffer.

But as this latest exposé shows, we can't forget about the rabbits, minks, and other animals who still need someone to end their misery—and this means that today, we need YOU so that we can help them.

Thank you for your compassion and generosity.

Kind regards,

Ingrid E. Newkirk
President