Barbie is, of course, about Barbie. But, as others have noted, a central component to the movie is Gloria (America Ferrera), a parent in the real world outside of Barbie Land, and the relationship between her and her daughter, Sasha (Ariana Greenblatt). Sasha used to play with Barbies, but grew tired and jaded with her existence, concurrently pushing Gloria away. The audience learns that Gloria is the true source of Barbie’s sudden issues, as she deals with her own existential crisis, caught between a fickle teenager and the pressures to be a perfect mother. Barbie validates growing up innocent and having it so quickly stripped away.
The movie is full of comedy, pop music, and solid performances. The Mattel CEO (Will Ferrell) is ridiculous and insensitive, and Ken (Ryan Gosling)
is the insecure foil to Barbie’s journey. While Barbie navigates the real world, Ken learns of the patriarchy and brings it back to Barbie Land, brainwashing the Barbies and setting up the movie’s climax. The plot is streamlined in a traditional way, and the cinematography is pinker than pink, anchored in soft hues and beach vibes.
Barbie contends with what society thinks of the Barbie doll as a concept. The anti-Barbie backlash has been entirely predictable. There was something ridiculous about the film’s pairing with Oppenheimer, anchored in a theoretically gendered competition that didn’t make sense and, indeed, only bolstered sales (200,000 people bought tickets to both opening weekends). Meanwhile, as the
directly feminist themes ruffled the far right, on the other end of the spectrum, some have questioned whether Barbie is actually feminist, or just a corporate rendering of the concept for a cash grab.
The labor of women has never been fully appreciated by the society it supports. In a post-Roe society, where women are losing their bodily autonomy more and more nearly every day, where motherhood as a choice is becoming foreign to a whole generation, Barbie is a reminder that the work women put into the world keeps it running, and that women are more than their political reduction to the uterus.
As Gloria points out with impassioned speech, Barbie has been set up against the same standards all women are. "It
is literally impossible to be a woman," she says. "You’re supposed to stay pretty for men, but not so pretty that you tempt them too much or that you threaten other women because you’re supposed to be a part of the sisterhood. But always stand out and always be grateful. But never forget that the system is rigged. So find a way to acknowledge that but also always be grateful. And if all of that is also true for a doll just representing women, then I don’t even know."
This is the speech that reinvigorates Barbie, and sets the film’s conclusion in motion, with Gloria reciting the speech over and over until the Barbies are no longer brainwashed and they are able to take back Barbie Land.
Greta Gerwig, the film’s director who was previously mostly known for Lady Bird (2017), captures those thoughts that many women have but struggle to express while just trying to
survive. In that way, Barbie is like a breath of fresh air.
The market needed something like Barbie. Something unabashedly feminist, or more accurately unabashedly for women, is rare entertainment nowadays. The world needed to see that the little girls who were simultaneously fed the ideals of Barbie and the hatred for her have grown up, and that the pinkness is being embraced.
|