Like many, I’ve become an F1 fan in recent years thanks to the exploding interest in the sport in the U.S. The circuit is enjoying its summer break, but a formal decision on adding new teams to the grid could be just weeks away.
In other news, MLB has extended Rob Manfred’s contract, and recent earnings calls shed light on the monetization habits of a major sportswear brand and the NFL’s newest media partner.
— David Rumsey
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David Kirouac-USA TODAY Sports
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Expansion within Formula 1 has been a topic all year long, but the matter could be settled by the time the series returns to the States for October’s U.S. Grand Prix and the inaugural Las Vegas GP the following month.
Influential American racing figure Michael Andretti has shown heavy interest in starting an F1 team via a partnership with Cadillac, while the U.K. racing group Hitech is also seen as a major player for expansion.
Recent comments from FIA president Mohammed Ben Sulayem suggest a resolution will be reached soon. “I think the final decision will be made within four-to-six weeks,” said Ben Sulayem, whose organization governs F1 and other racings bodies.
The current 10 F1 teams could stand to split more than $1 billion if two expansion teams are approved. The FIA originally set an expansion fee of $200 million per team, but F1’s recent popularity growth could push that figure past $600 million.
Last month, F1 CEO Stefano Domenicali pushed back on the need to expand beyond 10 teams and said takeover offers surpassing $1 billion were being turned down.
Adding two new teams would take the F1 grid to 24 cars — its highest figure since 2016, which fielded 11 teams and 22 cars. The maximum number of cars allowed by the FIA for an F1 race is 26.
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Joe Nicholson-USA TODAY Sports
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Meet the new boss, same as the old boss.
On Wednesday, MLB owners approved a four-year contract extension for commissioner Rob Manfred, keeping him in place until January 2029 as the league looks to build on the sport’s recent resurgence on the field and at the turnstiles.
The renewal also represents a marked difference from Manfred’s original election in 2014, when his ultimate victory required multiple ballots.
Manfred’s eight-plus years on the job have been decidedly uneven. MLB annual revenue has risen to nearly $11 billion, and the league has negotiated new media deals and continues to navigate the disruption caused by the collapse of regional sports networks. On the other hand, Manfred has dealt with labor strife with the MLB Players Association and stadium issues for Oakland and Tampa Bay — and he has notably struggled at times with his role as the game’s ambassador.
But 2023 perhaps represents the high point of the 64-year-old’s tenure thus far. The league has enjoyed renewed excitement thanks to a trio of new rules improving on-field action and speeding up games — resulting in projected attendance growth of 6% to 8%.
“At a critical moment in the history of our game, commissioner Manfred has listened to our fans and worked closely with our players to improve America’s pastime,” said Seattle Mariners owner and MLB executive council member John Stanton.
Salary Comps
Financial terms of the new deal weren’t disclosed, but Manfred is estimated to have earned about $25 million annually in his prior deal, including bonuses.
The sum is far less than the nearly $64 million NFL commissioner Roger Goodell is estimated to earn per year, but more than the last known salaries of NBA commissioner Adam Silver and NHL commissioner Gary Bettman — about $10 million each.
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Kirby Lee-USA TODAY Sports
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Even Google — one of the world’s largest technology companies — needs help monetizing its new NFL Sunday Ticket rights.
Google parent Alphabet disclosed during its second-quarter earnings call that its YouTube TV platform will work with Warner Bros. Discovery on a bundle combining the NFL’s out-of-market game package with the latter’s Max (formerly HBO Max) streaming service.
The effort brings together the most popular U.S. pro sports league with a major, general-interest streaming platform, significantly expanding NFL Sunday Ticket’s potential reach.
Google completed a deal with the NFL late last year for the package’s residential rights for an estimated $2 billion per year, supplanting DirectTV, which has since retained commercial rights.
The streaming collaboration “underscores our joint commitment to bring the highest-quality content and experiences to our customers,” said Philipp Schindler, Google chief business officer, during an earnings call with analysts.
Pricing for the combined offering hasn’t been finalized. YouTube TV announced its own NFL Sunday Ticket rates for the season, which start at $299, though prices previously fell to as low as $249 during an initial presale.
Verizon Offer
Some Verizon customers will be able to avoid any such charges, as the telecommunications giant is offering NFL Sunday Ticket for free to those purchasing select smartphones and home internet packages.
Like Google, Verizon is a key business partner of the NFL, and the promotional efforts are all part of the league’s long-stated intention to make NFL Sunday Ticket far more accessible in its new streaming-based structure.
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Puma didn’t need a strong performance from its U.S. offerings to report robust earnings in its most recent quarter.
The German sportswear brand increased sales by 11% to $2.34 billion. The company blamed a 4.4% downturn in the Americas region — which represented 40% of its overall sales — on “ongoing softness in North America,” while it said Latin America “continued to show strong growth.”
The result is perhaps unsurprising given that major product and marketing highlights were generated predominantly outside the North American market.
Puma’s most notable U.S. accomplishments came from golfer Rickie Fowler’s first PGA Tour win since 2019 and Charlotte Hornets star LaMelo Ball’s sneaker tour — of Europe.
The North American numbers are contrasted with a sales increase of 25% in the Europe, Middle East, and Africa region — where Puma continues to make inroads in soccer.
Manchester City — which wears Puma kits — completed a historic treble by winning the Premier League, FA Cup and Champions League. Puma is also reportedly set to take over Nike’s position as the supplier of EPL match day balls.
The Asia/Pacific region was the top performer with sales increasing by 26%. Looking ahead, Puma is expecting to reach its full-year outlook of high-single-digit currency-adjusted revenue growth.
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- The Chargers’ Justin Herbert leads all NFL players in average salary, per Spotrac, earning $52.2 million per year. Check out the Top 10.
- The Philadelphia 76ers’ training complex in Camden, New Jersey, features two full-size courts mirroring that of the Wells Fargo Center, plus hydrotherapy and rehabilitation spaces, locker rooms, and more. Take a tour.
- One of America’s more unique golf courses has an MLB theme: The Texas Rangers Golf Club is a collaboration between the team and Arlington Golf.
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| Former Minnesota football players describe a culture
of intimidation. |
| Al-Hilal reportedly offered a $776 million
salary to Mbappé. |
| Lloyd Howell, Bruce Meyer, and
Marty Walsh all supported the WGA. |
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Do you plan on attending a college sporting event in the next 12 months?
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Wednesday’s Answer
56% of respondents own a bike, and 11% don’t yet but want to.
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