Dear John,

After years of urging Americans to celebrate the ever expanding "Pride" delusion, "woke" corporations are waking up to find most Americans haven't joined the parade.

On June 1, a national Rasmussen poll found that 71 percent of all American adults -- and 67 percent of Democrats -- agreed with the statement that "there are two genders, male and female."

But it doesn't take a survey to notice that Americans are increasingly resistant to the radical sexual ideologies being force-fed to them. When a few companies decided to start their Pride Month promotions early this year, it had devastating consequences for their bottom line.

For example, in April, Bud Light premiered a special edition can emblazoned with the face of trans-identifying activist Dylan Mulvaney. The result?

Product sales tanked by 28.5 percent, and the market value of Anheuser-Busch declined by $27 billion as of July 1. The response nationwide has shaken corporate boardrooms.

But another activist company went several steps further.

For over a decade, Target has integrated LGBTQ activism into its brand. This year, however, Target moved beyond "Love is Love" slogans and began selling children's t-shirts and onesies with messages like "Ask me about my pronouns" and "Queer! Queer! Queer! Queer!"

Word got out about the retail chain's targeting of children. Within one week, Target lost $9 billion!

Family Research Council is no stranger to the cultural battles affecting families like yours. Thanks to your support, John, FRC's 40 years of education and mobilization is bearing fruit, as Americans are pushing back against the radical sexual ideologies the Left has been feeding them and their children.

Can you help FRC make the most of this critical moment in our culture right now? Please consider giving your best gift today so FRC can amplify our voice for your values!

Sadly, this is not new -- it's been a decade since Pride displays first came to Target.

Recall that Target was one of the first to jump enthusiastically on the non-binary bandwagon back in April 2016 when they started allowing grown men to enter women's and girls' fitting rooms and bathrooms by simply claiming to identify as women.

Now we may have reached a tipping point -- if together we sustain and expand the effort!

By late May, after emergency meetings at corporate, some Target locations attempted to tamp down the firestorm by moving their Pride displays to less prominent areas in their stores.

But that only enflamed LGBTQ activists, who felt betrayed by one of their biggest longtime allies.

They say even Target isn't "woke" enough! Activists are never going to be satisfied with corporate virtue signaling featuring rainbow logo variations and some merchandise. All must be sacrificed for the Left's sexual agenda, including companies' responsibility to stockholders.

Since 1983, FRC and our expert team members informed by science and a biblical worldview has been telling the truth about gender, sexuality, and marriage.

Now with our national Washington Watch radio and TV program expanding its reach, FRC has the means to broadcast truth -- with your support!

It's a mission-critical moment to inform the masses, pray fervently for the Lord to change hearts and minds, and work passionately to confront cultural lies -- and FRC is helping to lead the way!

Will you give your best gift today to help us enlist others in the stand for the family?

I believe we are at a tipping point where many corporations are paying attention. They see that most Americans don't want politics shoved down their throats as they shop.

The Left will try to insult us into compliance, like Target CEO Brian Cornell's claim that "angry (and) abusive" people participate in boycotts of businesses that undermine biblical truth. But each of us has the freedom to choose how to spend our hard-earned dollars.

At FRC, we know the household budgets of many faithful supporters are tight. If you can give today, please know that our team is carefully and prayerfully prioritizing initiatives that will make a lasting impact. And if you're able, consider giving an additional amount to make up for those who cannot give at this time.

We stretch every dollar you give to be as effective as possible. The highest principles of stewardship guide FRC's work.

Thank you for partnering with FRC through prayer and support in this critical hour!

Your contributions are tax-deductible to the fullest extent of the law.