Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

Truth Initiative

July 20, 2023

Industry influencer: how tobacco content is infiltrating social media

A growing body of Truth Initiative research, much of it focused on misinformation surrounding nicotine, suggests that the tobacco industry is using social media platforms popular with young people to advertise tobacco products, control tobacco-related conversations, evade flavored tobacco restrictions, and spread misinformation about nicotine.

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What Medicaid health plans need to know about HIV and smoking

Antiretroviral therapies have provided the ability to live longer for those with HIV. In fact, some groups with HIV have a similar life expectancy to the general population. But while antiretroviral therapies are allowing people to have more time, cigarettes are taking it away.

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ICYMI: Truth Initiative Impact Series, Gamechanger: shifting from tobacco control to ending the industry’s influence for good

This virtual event brought together leaders in the field to discuss the potential of the endgame movement, recent domestic and global successes, and how to advance future efforts. The panel explored how to move to end the influence of tobacco rather than controlling it, and how to take bolder steps that will more quickly advance society toward the end of tobacco and ultimately nicotine addiction.

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