Dear John,

Like many of you, I've been thinking quite a bit about the 2024 presidential election — and there’s an increasingly likely nightmare scenario that’s keeping me up at night.

Here’s the situation: A dark money organization called “No Labels,” which describes itself as a centrist alternative to the two major parties, has announced plans to spend $70 million to put a third-party presidential candidate on the ballot in all 50 states.

Now, Donald Trump’s voters aren’t the slightest bit interested in centrism, so he’s not likely to lose many votes to a candidate claiming to represent the middle. But a well-funded third-party candidate like that could siphon off enough votes from Joe Biden to tip the election.

In other words, No Labels is a massive gift to the Republican Party and Donald Trump.

And here’s the kicker: No Labels isn’t a true “centrist” organization at all. It's funded largely by Republicans themselves.

The stakes are way too high in this election to allow a Republican-backed third-party spoiler to throw the White House to Donald Trump. We have a plan to make sure it doesn’t happen (more on that below), but we need your help.

Will you make a donation to Inequality Media Civic Action to help educate the public, stop No Labels, and keep Donald Trump out of the White House?

Let’s be clear: No Labels is a total fraud.

They say they’re against extremism, but they’ve solicited money from far-right billionaires like the Koch brothers and Trump megadonor Peter Thiel.

They claim they don’t want to be a spoiler, but no third-party candidate has even come close to winning the White House in more than a century.

When asked why they’d risk helping Donald Trump defeat Joe Biden, who has a long record of bipartisan accomplishment, they make the ludicrous claim that Trump and Biden are equally extreme.

But in a close election, a well-funded third-party campaign could easily tip the election to the Republicans — and that’s why Republican donors are pouring money into this campaign.

To make sure that doesn’t happen, Inequality Media Civic Action is preparing our biggest campaign ever around a presidential election, using our proven-effective viral videos and explainers to educate undecided voters about President Biden’s successes and Donald Trump’s metastasizing lies, and to warn them that No Labels is little more than a front group helping Trump.

Scientific data tracking and analysis shows that our videos are hugely effective in educating and persuading audiences, including around the 2020 and 2022 midterms. Now we need to do it again — and as a member-supported nonprofit, we rely on donations from everyday people like you to make all our work possible.

Will you make a donation to Inequality Media Civic Action to help get the truth out, stop No Labels, and keep Donald Trump out of the White House?

Thanks for joining with us in the fight for democracy,

Robert Reich
Inequality Media Civic Action