Dear John,
The MPAC Hollywood Bureau just wrapped up our Social Impact Entertainment panel with Abigail Disney’s organization, Peace is Loud, at the Sundance Film Festival! At the event, we built a mock impact marketing campaign around the documentary American Muslim, which follows the effects of the Muslim Ban on five American families. Held on the third anniversary of the first Muslim Ban, the panel was a powerful exercise demonstrating how film impact campaigns can change not only narratives, but social awareness, behaviors, and policies.
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