And this year’s event will be held on March 18th.

We have a new website filled with resources to help you get involved right now. Local event registration is open, and activity kits are available while supplies last.

Look out for more exciting #TakeDownTobacco announcements in the coming days!

Why the change?

It's a reflection of both how far we’ve come and how far we still have to go in the fight against tobacco.

Over the past quarter century, we've made remarkable progress in doing just what the Kick Butts Day name described: kicking (cigarette) butts. But even though youth smoking rates are at an all-time low, skyrocketing youth e-cigarette use is reversing the progress we’ve made toward achieving the first tobacco-free generation.

And from cigarettes and cigars to smokeless tobacco and heat-not-burn cigarettes, the tobacco industry peddles a growing range of addictive and dangerous products that put kids at risk across the globe.

This changing landscape requires a broader response and deeper engagement.

Take Down Tobacco is set up to meet this challenge in 2020 and beyond – whenever, wherever, and however the tobacco industry is targeting kids.

Whether it’s the youth e-cigarette epidemic today or whatever tobacco companies have in store next, Take Down Tobacco will always be a platform for youth and adult allies to stand out and speak up against this industry. 

Additionally, our award-winning online youth advocacy training program Taking Down Tobacco will continue to serve as a key resource 365 days a year.

We're glad to have you with us.