From Tom Jones | Poynter <[email protected]>
Subject GQ removes article after complaints from Warner Bros. Discovery CEO
Date July 6, 2023 11:30 AM
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It’s not uncommon for a news outlet to update a story. But to overhaul the tone of a story is uncommon and to remove a story entirely is rare. Email not displaying correctly?
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** OPINION
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** GQ removes article after complaints from Warner Bros. Discovery CEO
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David Zaslav, President and CEO of Warner Bros. Discovery, shown here at a movie premiere last month in Los Angeles. (Jordan Strauss/Invision/AP)

Something unusual, very unusual, happened in the journalism world this week.

Here’s the breakdown:

On Monday, GQ published an analysis piece about David Zaslav, the CEO of Warner Bros. Discovery. It was far from flattering. The story compared Zaslav to Richard Gere’s character in “Pretty Woman,” as well as the Logan Roy character in HBO’s “Succession.” The story said, “In a relatively short period of time, David Zaslav has become perhaps the most hated man in Hollywood.”

Then Zaslav’s camp complained to GQ about the analysis. That led to extensive edits to the story.

When the writer saw the edits, he asked GQ to remove his byline.

Now here’s the very unusual part: GQ then took the piece down entirely.

That’s everything we do know.

There’s plenty we don’t know, including the key question in all of this: Did GQ buckle to complaints from the powerful Zaslav by removing the story from its website?

The whole thing sounds bungled from the start.

Here’s an official statement from GQ to The New York Times’ Ben Mullin ([link removed]) : “After a revision was published, the writer of the piece asked to have their byline removed, at which point GQ decided to unpublish the piece in question. GQ regrets the editorial error that led to a story being published before it was ready.”

So let’s go back to the beginning.

According to Mullin’s sources, GQ commissioned Jason Bailey, a freelance writer, to write an analytical piece about why Zaslav was “the most hated man in Hollywood.”

Bailey wrote the original piece, which you can read here ([link removed]) . Then came complaints from Warner Bros. Discovery. According to a statement given to The Washington Post’s Will Sommer ([link removed]) , a GQ spokesperson said the story “was not properly edited before going live.”

Among Warner Bros. Discovery’s complaints: “The freelance reporter made no attempt to reach out to Warner Bros Discovery to fact-check the substance of the piece before publishing — a standard practice for any reputable news outlet. As is also standard practice, we contacted the outlet and asked that numerous inaccuracies be corrected. In the process of doing so, the editors ultimately decided to pull the piece.”

Bailey told Sommer that he did not reach out for comment, but disputed that there were “numerous inaccuracies.” And one could argue that in a general analysis piece, Bailey didn’t have to reach out for comment.

Bailey told Mullin he did not participate in new edits to the story, but gave editors permission to make changes. After he saw those changes, he objected and wanted his name removed. The revised version, which you can read here ([link removed]) , certainly was toned down from the original piece.

The “most hated man in Hollywood” line was removed and replaced with “Zaslav has become the face of a rocky and controversial new period in Hollywood.” The second, revised piece had no references to “Succession” or “Pretty Woman.”

Bailey told Sommer, “I wrote what I felt was the story I was hired to write. When I was asked to rewrite it after publication, I declined. The rewrite that was done was not to my satisfaction, so I asked to have my name removed and was told that the option there was to pull the article entirely, and I was fine with that.”

It’s not uncommon for any news outlet to update stories or fix mistakes or clarify something that wasn’t originally clear. But to overhaul the tone of a story is uncommon and to remove a story entirely is rare.

In general, and making no judgment on the GQ story, it’s ultimately better to take down a story than to leave up a flawed one. But the issue here is that if GQ wasn’t satisfied with the story, it should never have been published in the first place until it was properly edited. Even by GQ’s own admission, that didn't happen.

That’s the best thing that can be said about GQ here, that it published a story before it was ready.

The worst is that GQ took down the story because Zaslav just didn’t like it. Not saying that’s what happened here, but that would be journalistically irresponsible.

Is there any connection between Warner Bros. Discovery, Zaslav and GQ? Well, Sommer wrote in the Post, “GQ has a corporate connection to Warner Bros. Discovery. The magazine’s parent company, Condé Nast, is owned by Advance Publications, a major shareholder in Warner Bros.”

However, there’s no indication that Advance was involved in any of this controversy.

Then again, Variety’s Tatiana Siegel reported ([link removed]) , “GQ editor-in-chief Will Welch is producing a movie at Warner Bros. titled ‘The Great Chinese Art Heist,’ which is based on a 2018 GQ article by Alex W. Palmer.”

Siegel wrote, “Sources say Welch was involved in the discussions surrounding the removal of Bailey’s initial story and made the call to pull the revamped story, which ran some 500 words shorter than the published version. Those same sources say Warner Bros. Discovery complained about the initial story to two GQ editors, one of whom was Welch.”

A NOTE FROM POYNTER
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** Behind-the-scenes details
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Notable transparency here from The New York Times in a Q&A written by Thomas Gibbons-Neff and Natalia Yermak: “‘Dig, Dig, Dig’: A Russian Soldier’s Story.” ([link removed])

It’s a Q&A with a Russian soldier captured by Ukrainian forces.

Gibbons-Neff and Yermak write, “We met Merk on a bloodstained floor in an otherwise tidy and well-lit basement in the Ukrainian city of Kramatorsk. He was mostly uninjured, and his eyes were covered by tape and gauze. His hands were bound. The restraints were removed by his captor upon our arrival. For journalists, interviewing any prisoner of war takes place under a peculiar set of circumstances, even with the prisoner’s consent. Throughout the process — from deciding whether to participate in the interview to what he might say during it — he is most likely weighing the reaction of his captors, or the prospect of physical violence or other miseries. The Times is identifying Merk by his call sign to protect his identity for security reasons, including the possibility that he could be harmed if he is returned to the Russians in a prisoner exchange. The Times verified his identity through court documents and social media accounts.”

As I said, that’s notable transparency.

It’s a fascinating read as Merk’s comments are annotated with analysis by the Times.


** Reporting on the Wagner group
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(Courtesy: MSNBC)

“On Assignment with Richard Engel” returns with a new episode Friday at 11 p.m. on MSNBC. (It will also stream on Peacock.) This episode — called “Revolt from Within— The Rise of Wagner” — focuses on the Wagner group and its leader Yevgeny Prigozhin. Engel has been covering Prigozhin and the Wagner group for nearly a decade. Here’s a preview ([link removed]) of tonight’s show.


** Media tidbits
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* My Poynter colleague, Angela Fu, with “Questions remain after Virginia Press Association investigates student winner of its top journalism award.” ([link removed])
* HBO has canceled the Bomani Jones show “Game Theory” after two seasons. Something is off with HBO Sports. Other than Bryant Gumbel’s “Real Sports,” which has been on the air now since 1995, the network has had trouble with shows that feature talented sports hosts. As Awful Announcing’s Michael Dixon notes ([link removed]) , “Jones joins Bill Simmons, Joe Buck, and Bob Costas as prominent sports figures whose HBO shows have not lasted long on the network.”
* The Washington Post’s Drew Harwell with “A viral left-wing Twitter account may have been fake all along.” ([link removed])
* For Nieman Lab, Kevin Lerner with “The New York Times worried that publishing the Pentagon Papers would destroy the newspaper — and the reputation of the U.S.” ([link removed])
* The Guardian’s Donna Ferguson with “World’s oldest national newspaper prints final edition after 320 years.” ([link removed])
* Kaitlan Collins’ new prime-time show on CNN will debut next Monday at 9 p.m. and will be called “The Source.” Variety’s Brian Steinberg has more details ([link removed])


** Hot type
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* The New York Times’ John Branch and Christina Goldbaum interviewed dozens of sources for “A Rubik’s Cube, Thick Socks and Giddy Anticipation: The Last Hours of the Titan.” ([link removed])
* The Daily Beast’s Kate Briquelet with “DeSantis, Furries, and Trump Merch: I Went to the Moms for Liberty Summit.” ([link removed]) And on the same topic, The Nation’s Kim Kelly wrote, “Moms for Liberty Came to Philly. Philly Came for Them.” ([link removed])
* The Associated Press’ Doug Feinberg with “Layover, cramped seating, security lines: A day with players on a WNBA commercial flight.” ([link removed]) And here’s a short companion video ([link removed]) .
* We wrap up today with this fun piece. Do you realize that in some of our favorite sports movies for younger audiences — such as “Air Bud” and “Rookie of the Year” — that the winners kind of cheated their way to victory? It’s true. Check out The Ringer’s Mark Hofmeyer with “The Biggest Cheating Scandals in Sports Movie History, Ranked.” ([link removed])


** More resources for journalists
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* Bring Poynter to Your Newsroom, Classroom or Workplace ([link removed]) .
* Covering Climate Change Science and Policy in a Polarized World ([link removed]) (Seminar, Washington D.C.) — Apply Aug. 14 ([link removed]) .
* Power of Diverse Voices: Writing Workshop for Journalists of Color ([link removed]) (Nov. 15-18) (Seminar) — Apply by Sept. 15 ([link removed]) .
* Will Work for Impact: Fundamentals of Investigative Journalism ([link removed]) (Oct. 2-30) (Online) — Enroll now ([link removed]) .

Have feedback or a tip? Email Poynter senior media writer Tom Jones at [email protected] (mailto:[email protected]) .
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