📹 We asked one of CNN's Digital Video leaders what audiences are watching. Here's what she shared |
From CNN executive producer Jacque Smith:
From writing scripts to shooting and editing video, the Original Video team does it all for CNN’s digital platforms.
Our producers create original content in the field and from our desks while working closely with our sister team, Video Programming, to make sure the most engaging video from across the network is available for audiences wherever they want to watch it — including CNN’s app, YouTube and TikTok.
We are constantly monitoring what is performing well, and these are five themes that often resonate with CNN’s digital audience.
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Tyre Nichols was a photographer. See the world through his lens. |
Video plays a key role for CNN’s online audiences during breaking news. After the deadly arrest of 29-year-old Tyre Nichols in January, Memphis police released four video clips from the arresting officers’ bodycams. CNN producers Amanda Steen and Bryce Urbany synced those clips into a nearly nine-minute-long narrated video that provided context and a timeline of the events that led to Nichols' death.
The victim and his or her life story are often lost in news reporting, particularly about a heinous crime. To highlight who Tyre Nichols was, Katherine Jennings and Alexandra King produced this glimpse into his life as a skateboarder and a photographer, and the audience got a chance to see the world through his lens.
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Hear why the new Securing a Strong Retirement Act could mean big changes for your 401(k) retirement plan. |
What’s good about the recent 401(k) changes? Why are people protesting in Peru? Our audience loves when we use CNN’s expertise and access to answer tough questions. Lacey Russell and Deb Brunswick recently produced a video for TikTok featuring the “grandmother of Juneteenth” that helped people understand how to honor the holiday. We’ve also published several great explainers around the weapons being used in Ukraine. In this one from producer Max Burnell, an expert breaks down the role that drones are playing in the war.
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Watching moments go viral |
Kansas City Chiefs quarterback Patrick Mahomes escorts teammate Travis Kelce away from the microphone at a White House event. |
The good, the bad and the ugly (of technology) |
CNN took over a 14-year-old's TikTok account. Seventeen minutes in, this is what we saw. |
Technology is an important beat for CNN Digital. We cover the pros and cons of emerging apps and products to help people understand how new tech will impact their lives. Our Nightcap show team hosts engaging discussions weekly around water-cooler topics; watch this interview with a hacker to learn how to keep your passwords safe. CNN writer Clare Duffy and producer Zach Wasser took over a 14-year-old’s TikTok account to show parents what their teen is seeing on the platform. And CNN producer Jon Sarlin tested AI’s flirting abilities.
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Don't just squeeze. Check this spot to see if your avocado is ripe. |
