John -
One of the biggest threats from the fossil fuel industry is something you might not expect.
Beyond their climate-wrecking extraction of oil, gas, and coal, and before their obscene profits hit their bank accounts, is a critical step that helps keep fossil fuel companies afloat: their "greenwashing" advertising campaigns to make people think they care about the climate.
It is up to our climate movement to make our message so loud and so clear that it will drown out whatever they could spend on their ads. And that's exactly why we are building toward a worldwide mobilization for climate solutions to take place in November. If we are successful, we will have built the boldest mobilization for a just renewable energy future the world has ever seen.
Our first deadline for planning these events is June 30. How much we raised by that date will give us a pretty good idea of if we can meet our ambitious plans for our November climate mobilizations... or if we have to scale back.
If you want to send a message to the world that it's time to end the era of fossil fuels and invest in renewable energy, your first contribution today will be a HUGE step toward making that possible.
Oil companies like Exxon spend millions of dollars a year on advertising campaigns, which includes "greenwashing" content — ads that pretend Exxon cares about the climate, which the public often believes.1 Their whole goal is to get the public to look at small, seemingly "green" initiatives so they'll ignore the massive oil and gas drilling that makes up fossil fuel companies' reasons for existence.
These ads are essential for the survival of the fossil fuel industry. And now it's time for us to fight back. Our mobilizations will produce the kind of public influence that fossil fuel companies couldn't dream of buying.
Just imagine, John: People on the streets of cities of every continent on the planet, all calling for investments in renewable energy, on the front pages of newspapers and the lead stories of TV broadcasts. Our movement featured in the briefings for decision makers at the UN's climate talks, so that they can't ignore our power.
All of this will only be possible if we can meet our fundraising goals before June 30, and for that, we need your help:
Thank you for all you do.
Onwards,
Jeff Ordower
North America Director
350.org
1 - CNN
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PO Box 843004, Boston, MA 02284-3004
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350.org is a global movement that fights for a just and equitable world by stopping the fossil fuel industry from continuing to destroy our climate.