Your Prevention Action Alliance Newsletter. Having trouble viewing this email? View it as a web page. We Believe. This year’s We Are The Majority Rally marks the progression of young leaders in prevention: We Believe. We Persist. We Prevent. This theme represents how a young person moves from believing in the value of a healthy lifestyle to persisting in the face of adversity to preventing substance misuse among their peers. "I persist in living a drug-free life by spending time with peers and family members who are also committed to living and supporting others in healthy lives." —Lipika Narisetti, Ohio Youth-Led Prevention Network Youth Council Even when a young person believes in the value of prevention and healthy living, they are inevitably faced with challenges—daily stressors, trauma, peer pressure, and more—that can tempt them to use drugs or alcohol. Persistence, then, is the second phase of youth-led prevention. It involves finding healthy coping mechanisms and building refusal skills so that they can resist the temptation to use drugs or alcohol. That’s why we’re celebrating the persistence of those young people who find the resolve to stay resilient at this year’s We Are The Majority Rally. This event is hosted every year by the Ohio Youth-Led Prevention Network at Prevention Action Alliance with funding from the Ohio Department of Mental Health & Addiction Services. We’ll challenge negative stereotypes of young people and raise awareness around the fact that the majority of youth choose not to use drugs and alcohol. Registration is easy and free, but space is limited. Learn more about the WATM Rally and reserve your spot by registering at preventionactionalliance.org/watm. Sign up for #WATM20 Updates Register for #WATM20 Save #WATM20 to Your Calendar How to Register for the WATM Rally Registering for the We Are The Majority Rally is quick and easy! First, figure out how many young people and how many adults you’ll be bringing to the We Are The Majority Rally, what shirt sizes they’ll need, and how you’ll be traveling (bus, van, or car). Then, add those two numbers together and click on the green “Register” at preventionactionalliance.org/watm. Select the sum of your two numbers from your ticket option, and click the orange “Register” button. Then, you’ll need to fill out the form on the next page, paying special attention to the shirt sizes you’ll need and how many of each size you’ll need (make sure these numbers conform to the numbers you gathered earlier—see the image below). Make sure you include the contact information of the person who will be responsible for your group on May 5. Survey Says: Beer Ads Appeal to Youth The Big Bowl Vote determined that Bud Light's Super Bowl ad was the favorite ad of young people who watched the Super Bowl. By comparison, it ranked only 15th in USA TODAY’s Ad Meter, which ranks Super Bowl ads by consumer rating. Our executive director, Marcie Seidel, said the bottom line was the the ad appealed more to youth than it did to people who can legally purchase it. "That's unacceptable," she said. "These companies use adults with face tattoos throwing temper tantrums, cartoonish characters like Bud Knight, and animals—dogs, horses and kangaroos—to appeal to youth and sell beer to them now and establish themselves as youths’ beer of choice." You can read more of her comments in our press release about the Big Bowl Vote. We encourage you to share it with your local media to get out the word about these appalling tactics. Read the Press Release Teach Media Literacy with Decoded: Outsmarting Marketing in the Digital Age Whether it is ads for alcohol during the Super Bowl, marijuana on social media, or cigarettes in gas stations, young people are surrounded with advertisements for addictive products harmful to them. This media literacy guide aids coalition staff, teachers, parents, and other individuals who work with and care for young people. It helps them teach young people to critically analyze ads for alcohol, tobacco, and other drugs. We can reduce the influence advertisers have on young people and prevent underage drug use. Decoded: Outsmarting Marketing in the Digital Age is a media literacy guide developed by Prevention Action Alliance to educate and advise coalition staff, teachers, parents, and other individuals who work with youth on how to teach them about the reality of targeted marketing. The guide focuses on the marketing efforts of alcohol, tobacco, and other drug companies, and it teaches how to prepare young people to be aware of the influence of advertisements and to critically consume them. Decoded will equip you with valuable information, tips for teaching media literacy, and methods for starting conversations about the effects of advertisements. This booklet is a great resource for schools, parent groups, youth group coordinators, coaches, and many others. You can partner with local coalitions or education boards to help disseminate this critical message. Youth can be taught to guard against persuasive marketing and learn skills that prepare them for a world filled with persuasive media. This booklet can be customized to your organization. You can co-brand it and then share it with schools or other organizations in your community. Purchase Decoded Today Training Opportunities Problem Gambling 101 & Prevention Ethics UPDATE: Dayton tickets have sold out! Register for Akron or Bowling Green to reserve your seat. As part of the OhioMHAS Prevention Workforce Development education series, Prevention Action Alliance is hosting three regional problem gambling trainings across the state. These trainings will take place in Dayton, Akron, and Bowling Green, and there is no cost to register. Please see the date, time, and location details below before registering to ensure you select the correct ticket. Each attendee will receive six total hours of continuing education, three of which will be prevention ethics. As gambling continues to expand throughout Ohio professionals are often unaware of the impact it has, or the resources available. This training will provide an overview of gambling, the connection between gambling and substance use, gaming-to-gambling, and and an examination of current and emerging trends. This one day, free event will also include three hours of Ohio Chemical Dependency Prevention Board approved prevention ethics! Akron Thursday, March 12 9:30 a.m. – 4:30 p.m. 1835 Market St. Akron, OH 44313 Bowling Green Thursday, March 19 9:00 a.m. – 4:00 p.m. 1867 Research Dr. Bowling Green, OH 43402 Register Now for One of These Free Trainings! OUCH! That Stereotype Hurts: Cultural Competency Training This workshop, based on the book by Leslie C. Aguilar, focuses on the importance of cultural competence. It demonstrates how one person speaking up can inspire others to do the same. Participants will learn six specific techniques on how to deal with awkward and damaging situations around the use of stereotypical and biased communication and how to become more culturally competent. This workshop offers participants the understanding and skills needed to deal with our increasingly diverse world by promoting communication skills that promote inclusion and respect. Register Now 17th Annual Ohio Problem Gambling Conference OhioMHAS, in partnership with the Problem Gambling Network of Ohio and Ohio for Responsible Gambling, will host the 17th Annual Ohio Problem Gambling Conference on Feb. 20-21 at the Nationwide Hotel and Conference Center in Lewis Center, Ohio. This year’s conference will bring together national experts, state leaders, and local innovators in problem gambling prevention, intervention, treatment, recovery, research, administration and responsible gambling. To learn more about the Problem Gambling Network of Ohio, and the conference, click here. Do You Buy Groceries? Your Grocery Purchase Could Help PAA! Did you know that by shopping at Kroger you could support Prevention Action Alliance at no additional cost to you? Kroger Community Rewards donates to local organizations based on the shopping you do. When you check out with your Kroger Plus Card, contributions to Prevention Action Alliance will be made automatically and at no cost to you. To start, you’ll need to apply for a Kroger Plus Card in your local Kroger store. If you already have a Kroger Plus Card, you can log into or create a digital account and name Prevention Action Alliance as your participating nonprofit. Our organization number is XL317. Even if you’ve signed up in the past, you may need to re-designate Prevention Action Alliance as your nonprofit. Registrations are good for one year before you must reapply. Support Prevention Action Alliance with Every Grocery Run Shop AmazonSmile. Support Prevention. If you shop on Amazon, please consider making Prevention Action Alliance the nonprofit you support through AmazonSmile. AmazonSmile is operated by Amazon and lets customers enjoy the same selection of products, prices, and features as on Amazon. When customers shop on AmazonSmile, the AmazonSmile Foundation will donate 0.5% of the price of eligible purchases to nonprofits. Selecting Prevention Action Alliance as the nonprofit you want to support is as easy as clicking here. You can also go to AmazonSmile.com, log in or create an account, and go to Your Account. From there, select Change Your Amazon Smile Charity. Type “Prevention Action Alliance” into the search bar, and then click “Select” on the next page. Shop AmazonSmile and Support Prevention Action Alliance ‌ ‌ ‌ ‌ Share this email with your friends! ‌ ‌ ‌ Questions? Comments? Suggestions? Click here to email us. Prevention Action Alliance | 6171 Huntley Road, Suite G, Columbus, OH 43229 Unsubscribe [email protected] Update Profile | About Constant Contact Sent by [email protected] in collaboration with Try email marketing for free today!