FEBRUARY 14, 2020: Fifty-five percent (55%) of Americans will celebrate Valentine’s Day this year.[1] ([link removed])

A National Retail Federation survey found they will spend an average of $196.31. That’s up more than 21% from last year. “Valentine’s Day is a sentimental tradition, but gift-giving can be driven by the economy,” NRF President and CEO Matthew Shay said. “The same strong employment numbers and higher wages that boosted holiday sales should make it easier to spend a little extra to say ‘I love you’ this year.”[1] ([link removed])

When you add it all up, Valentine’s Day spending is expected to reach $27.4 billion this year. By way of comparison, that's $10 billion more than was spent on Super Bowl parties ([link removed]) .[1] ([link removed])

Not surprisingly, 67% of that money will be spent on a spouse, significant other, or family members. The rest will be shared by friends, classmates, co-workers, pets, and others.[1] ([link removed])

From a spending perspective, jewelry is the top gift item ($5.8 billion). It is followed by an evening out ($4.3 billion), clothing ($2.9 billion), candy ($2.4 billion), and flowers ($2.3 billion).[1] ([link removed])

 
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Each weekday, Scott Rasmussen’s Number of the Day ([link removed])  explores interesting and newsworthy topics at the intersection of culture, politics, and technology. Columns published on Ballotpedia reflect the views of the author.
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_Scott Rasmussen is an editor-at-large for Ballotpedia, the Encyclopedia of American Politics. He is a senior fellow for the study of self-governance at the King’s College in New York. His most recent book, ** Politics Has Failed: America Will Not ([link removed])
** , ([link removed])
was published by the Sutherland Institute in August 2018._
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